Compare Adobe Marketo Engage and Constant Contact Advanced Automation 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $12.00 Per Month
Adobe Marketo Engage
Star Rating
(3,085)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(953)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is frequently highlighted, making it a strong choice for businesses looking for scalability.
- Users say that Constant Contact Advanced Automation stands out for its ease of use, particularly for small businesses. Reviewers commend its straightforward interface and the effectiveness of its automated email sequences, such as welcome emails and abandoned-cart reminders, which help streamline marketing efforts.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, indicating that users find it to be a more comprehensive solution for mid-market companies. Its advanced reporting and dashboard features are particularly praised for providing valuable insights into campaign performance.
- Reviewers mention that while Constant Contact Advanced Automation is user-friendly, it may lack some of the advanced features that larger organizations require. However, its templates and quick marketing slogans are appreciated for simplifying campaign creation, making it ideal for users with less technical expertise.
- G2 reviewers highlight the quality of support for Constant Contact Advanced Automation, which receives high marks for customer service. Users feel that the support team is responsive and helpful, enhancing the overall user experience, especially for those new to marketing automation.
- Users report that Adobe Marketo Engage, while powerful, can present a steeper learning curve due to its extensive features. However, once users become familiar with the platform, they find its capabilities for segmentation and dynamic content to be invaluable for targeted marketing efforts.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Adobe Marketo Engage
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.3
2,618
8.7
804
Ease of Use
7.3
2,673
8.5
819
Ease of Setup
6.7
1,326
8.4
584
Ease of Admin
7.6
1,177
8.8
546
Quality of Support
7.5
2,468
9.0
762
Has the product been a good partner in doing business?
7.7
1,170
9.1
545
Product Direction (% positive)
8.0
2,586
8.8
793
Features by Category
Sales Force Automation
Not enough data
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Customer Support
Not enough data
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Platform
Not enough data
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Integration
Not enough data
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Generative AI
Not enough data
6.7
21
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1757
|
Verified
8.6
549
|
Verified
8.7
1742
|
Verified
9.0
545
|
Verified
8.1
1716
|
Verified
8.6
544
|
Verified
8.5
1654
|
Verified
8.9
536
|
Verified
Online Marketing
7.8
1700
|
Verified
8.0
501
|
Verified
7.8
1519
|
Verified
8.4
449
|
Verified
7.9
1574
|
Verified
8.2
392
|
Verified
7.4
1573
|
Verified
8.3
463
|
Verified
7.4
1339
|
Verified
8.3
419
Lead Management
8.5
1358
|
Verified
8.8
529
|
Verified
7.9
1253
|
Verified
8.5
504
8.2
1631
|
Verified
8.7
504
|
Verified
8.2
1596
|
Verified
8.9
512
|
Verified
8.4
1652
|
Verified
8.8
506
|
Verified
8.0
1536
|
Verified
8.7
503
|
Verified
8.3
1548
|
Verified
8.8
495
|
Verified
8.2
1598
|
Verified
8.6
448
|
Verified
Campaign Management
8.3
1605
|
Verified
8.5
156
|
Verified
8.3
1494
|
Verified
8.5
292
7.3
1190
|
Verified
8.4
273
|
Verified
7.0
945
7.7
113
Social
7.3
748
|
Verified
7.9
262
|
Verified
7.5
799
|
Verified
8.0
278
|
Verified
7.6
787
|
Verified
7.9
292
7.5
754
|
Verified
8.0
241
7.5
716
|
Verified
8.0
96
Reporting & Analytics
7.7
1648
|
Verified
8.6
520
|
Verified
7.2
1415
|
Verified
8.2
492
|
Verified
7.2
1236
|
Verified
8.2
417
|
Verified
7.2
1162
|
Verified
8.2
384
|
Verified
6.9
1012
|
Verified
7.6
323
Platform
7.7
901
|
Verified
8.1
397
|
Verified
8.0
895
|
Verified
8.6
393
|
Verified
8.4
915
|
Verified
8.7
411
|
Verified
7.7
636
|
Verified
8.3
202
|
Verified
7.3
638
|
Verified
8.0
245
7.7
898
|
Verified
8.6
404
|
Verified
7.6
596
8.2
288
Agentic AI - Marketing Automation
7.4
63
8.8
8
7.4
62
8.5
8
7.2
63
8.5
8
6.9
62
8.8
7
7.1
61
8.8
8
7.5
61
7.9
8
Integration
8.0
913
|
Verified
8.6
394
|
Verified
7.9
868
|
Verified
8.1
311
|
Verified
8.1
792
|
Verified
7.8
300
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Templates
Not enough data
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Logistics
Not enough data
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Generative AI
Not enough data
7.0
83
Not enough data
7.1
80
Agentic AI - Email Template Builder
Not enough data
6.7
5
Not enough data
6.7
5
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Integrations
Not enough data
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Generative AI
Not enough data
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Additional Functionality
Not enough data
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Predictive Analytics
Not enough data
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Sales Management
Not enough data
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Constant Contact Advanced Automation are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Customer Journey Analytics, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, Social Media Management, and CRM
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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