Compare Marketo vs SharpSpring

See this
comparison of Marketo vs. SharpSpring
based on data from user reviews. Marketo rates 4.1/5 stars with 1,837 reviews. SharpSpring rates 4.3/5 stars with 272 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Marketo Solution Bundles
Contact Us
20,000 Contacts
$875
per month
 
10,000 Contacts
$650
per month
 
1,500 Contacts
$450
per month
 
Agency
Special
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial Unavailable
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable
SharpSpring
20,000 Contacts
$875per month
10,000 Contacts
$650per month
1,500 Contacts
$450per month
Agency
Special
Enterprise
Custom
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.5
Ease of Use
Ease of Use
7.1
8.1
Ease of Setup
Ease of Setup
6.5
8.1
Ease of Admin
Ease of Admin
7.6
8.8
Quality of Support
Quality of Support
7.2
8.7
Ease of Doing Business With
Ease of Doing Business With
7.6
9.0
Product Direction (% positive)
Product Direction (% positive)
7.9
8.8
Meets Requirements
Marketo
8.3
SharpSpring
8.5
Ease of Use
Marketo
7.1
SharpSpring
8.1
Ease of Setup
Marketo
6.5
SharpSpring
8.1
Ease of Admin
Marketo
7.6
SharpSpring
8.8
Quality of Support
Marketo
7.2
SharpSpring
8.7
Ease of Doing Business With
Marketo
7.6
SharpSpring
9.0
Product Direction (% positive)
Marketo
7.9
SharpSpring
8.8

Features

Email Marketing
Building and Personalizing Emails
Marketo
8.2
SharpSpring
8.5
Sending Outbound Emails
Marketo
8.7
SharpSpring
8.9
Manage Email Deliverability
Marketo
8.0
SharpSpring
8.3
Automated Email Responses
Marketo
8.5
SharpSpring
8.8
Online Marketing
Landing Pages and Forms
Marketo
7.7
SharpSpring
7.7
Dynamic Content
Marketo
7.7
SharpSpring
8.3
A/B Testing
Marketo
7.8
SharpSpring
8.0
Mobile Optimized
Marketo
7.1
SharpSpring
8.2
Search Tracking and Optimization
Marketo
7.2
SharpSpring
8.2
Lead Management
Marketing Lead Database
Marketo
8.5
SharpSpring
8.8
Data Quality Management
Marketo
7.7
SharpSpring
8.4
Segmentation
Marketo
8.2
SharpSpring
8.8
Lead Scoring and Grading
Marketo
8.2
SharpSpring
9.1
Lead Nurturing
Marketo
8.3
SharpSpring
8.9
Online Behavior Tracking
Marketo
7.9
SharpSpring
8.7
Automated Alerts and Tasks
Marketo
8.2
SharpSpring
8.9
CRM Lead Integration
Marketo
8.2
SharpSpring
8.4
Campaign Management
Program Management
Marketo
8.3
SharpSpring
Not enough data available
Event / Webinar Marketing
Marketo
8.3
SharpSpring
8.4
Calendaring
Marketo
6.9
SharpSpring
8.0
Budgeting
Marketo
6.6
SharpSpring
Not enough data available
Social
Social Listening
Marketo
6.8
SharpSpring
7.7
Social Sharing
Marketo
7.3
SharpSpring
7.7
Social Campaigns
Marketo
7.3
SharpSpring
7.6
Social Engagement
Marketo
7.1
SharpSpring
7.8
Social Ads
Marketo
7.1
SharpSpring
Not enough data available
Reporting & Analytics
Basic Reporting
Marketo
7.5
SharpSpring
8.4
Web Analytics
Marketo
7.0
SharpSpring
8.1
ROI Analytics
Marketo
6.9
SharpSpring
8.2
Revenue Analytics
Marketo
6.9
SharpSpring
8.2
SEO / Keyword Analytics
Marketo
6.5
SharpSpring
7.5
Platform
Customization
Marketo
7.6
SharpSpring
8.0
Workflow Capability
Marketo
7.8
SharpSpring
8.4
User, Role, and Access Management
Marketo
8.3
SharpSpring
8.9
Internationalization
Marketo
7.4
SharpSpring
8.9
Sandbox / Test Environments
Marketo
7.0
SharpSpring
8.2
Performance and Reliability
Marketo
7.5
SharpSpring
8.2
Output Document Generation
Marketo
7.4
SharpSpring
7.8
Integration
Data Import & Export Tools
Marketo
8.0
SharpSpring
8.7
Integration APIs
Marketo
7.9
SharpSpring
8.1
Breadth of Partner Applications
Marketo
8.1
SharpSpring
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.7%
82.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
57.7%
16.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.5%
1.8%
Marketo
Small-Business
17.7%
Mid-Market
57.7%
Enterprise
24.5%
SharpSpring
Small-Business
82.0%
Mid-Market
16.2%
Enterprise
1.8%

Reviewers' Industry

 
Computer Software
28.1%
Marketing and Advertising
60.3%
 
Information Technology and Services
12.2%
Internet
5.1%
 
Marketing and Advertising
11.9%
Computer Software
4.0%
 
Internet
6.8%
Information Technology and Services
3.7%
 
Financial Services
4.2%
Management Consulting
3.3%
 
Other
36.8%
Other
23.5%
Marketo
Computer Software
28.1%
Information Technology and Services
12.2%
Marketing and Advertising
11.9%
Internet
6.8%
Financial Services
4.2%
Other
36.8%
SharpSpring
Marketing and Advertising
60.3%
Internet
5.1%
Computer Software
4.0%
Information Technology and Services
3.7%
Management Consulting
3.3%
Other
23.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Justin J.
Administrator in Marketing and Advertising

Easy to use and train team on. Fast interface.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Michael S.
Administrator in Computer Software

Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.

 
Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

SharpSpring
Most Helpful Favorable Review
Justin J.
Administrator in Marketing and Advertising

Easy to use and train team on. Fast interface.

Most Helpful Critical Review
Michael S.
Administrator in Computer Software

Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.

Screenshots

 
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Videos

 

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Why Hundreds of Agencies and Thousands of Businesses Choose SharpSpring Marketing Automation.

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

SharpSpring

Why Hundreds of Agencies and Thousands of Businesses Choose SharpSpring Marketing Automation.

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