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Compare LocaliQ and Marin Software 
Featured Products
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
LocaliQ
Star Rating
(1,057)4.5 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 2 pricing plansMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that LocaliQ significantly outperforms Marin Software in overall user satisfaction, with a G2 Score of 71.65 compared to Marin's 37.2. This indicates that users find LocaliQ to be a more reliable and effective tool for their advertising needs.
- Users say that LocaliQ excels in campaign management across multiple channels, allowing for targeted advertising that yields a great return on investment. In contrast, while Marin Software offers good options for campaign creation, it lacks the same level of integration and versatility that LocaliQ provides.
- Reviewers mention that LocaliQ's analytics and reporting capabilities are seamless, offering real-time visibility on dashboards. Marin Software, while praised for its user interface, does not match the depth of analytics that LocaliQ users appreciate, which can hinder data-driven decision-making.
- According to verified reviews, LocaliQ's AI-powered lead management features are a standout, helping users prioritize leads for follow-ups. Marin Software, although it has strong bid management capabilities, does not offer the same level of automation and efficiency in lead handling.
- Users highlight that LocaliQ's ease of setup and administration is a major advantage, with scores reflecting a smoother onboarding experience. Marin Software, on the other hand, has received feedback indicating that users face challenges during setup, which can delay campaign launches.
- G2 reviewers note that LocaliQ's support quality is notably higher, with users appreciating the responsiveness and helpfulness of the support team. Marin Software's support, while adequate, does not reach the same level of satisfaction, which can be crucial for users needing timely assistance.
Pricing
Entry-Level Pricing
LocaliQ
Get a demo of premium solutions
Contact Us
Per Month
Work with our digital marketing experts to find the right solutions for your business.
- LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, marketing dashboard and insight tools, plus expert-led services.
Marin Software
No pricing availableFree Trial
LocaliQ
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.8
952
7.6
419
Ease of Use
8.9
953
7.6
419
Ease of Setup
9.0
572
7.1
246
Ease of Admin
9.0
545
7.8
251
Quality of Support
9.2
948
7.7
412
Has the product been a good partner in doing business?
9.2
553
8.0
250
Product Direction (% positive)
9.0
952
6.9
415
Features by Category
Sales Force Automation
9.0
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Marketing Automation
8.8
7
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
Customer Support
9.0
7
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Reporting & Analytics
8.9
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Mobile & Social
8.9
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Platform
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.3
6
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.7
30
Not enough data
8.7
30
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
Online Marketing
9.4
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
31
Not enough data
9.3
41
Not enough data
Lead Management
8.9
36
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
23
Not enough data
8.3
22
Not enough data
8.8
23
Not enough data
8.9
33
Not enough data
8.8
24
Not enough data
8.3
18
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
8.9
29
Not enough data
9.3
27
Not enough data
9.1
24
Not enough data
9.0
21
Not enough data
Reporting & Analytics
9.4
37
Not enough data
9.2
38
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
34
Not enough data
Platform
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Channel Functionality
9.0
25
7.3
91
Platform Interoperability
8.6
15
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.0
204
8.0
169
8.9
197
8.3
167
9.1
50
7.9
147
8.7
182
8.1
163
8.8
152
8.1
155
9.3
43
Feature Not Available
9.3
41
7.9
95
9.1
41
8.0
114
8.8
160
8.1
142
8.6
173
7.6
144
8.2
139
7.4
89
8.6
55
7.7
47
8.8
59
7.7
52
Targeting
8.9
190
8.0
135
8.9
167
7.9
121
8.9
171
7.6
136
9.0
149
7.6
113
Platform
8.7
123
7.9
131
8.6
160
8.4
152
9.1
163
8.6
154
9.1
193
8.1
155
8.8
131
8.4
136
8.5
146
7.9
143
9.0
162
8.2
140
8.9
118
8.2
112
8.8
171
8.1
145
Campaign Management & Optimization
8.9
714
8.2
326
8.5
637
8.0
321
8.8
685
7.3
310
8.2
366
7.6
253
7.8
389
6.8
207
8.5
523
7.8
293
8.3
576
7.3
272
8.2
37
6.0
179
8.4
589
6.3
291
8.3
298
7.3
173
8.6
641
7.7
304
Analytics & Administration
8.9
662
7.9
311
8.5
528
7.5
261
8.7
651
8.2
326
Platform
8.1
34
7.6
235
8.6
533
7.6
302
8.2
529
7.6
299
8.6
54
8.3
308
9.0
674
7.5
329
8.5
38
8.1
283
9.0
484
7.7
283
8.8
283
7.9
214
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.3
10
Not enough data
8.2
11
Not enough data
8.8
11
Not enough data
8.8
11
Not enough data
Performance
8.6
11
Not enough data
8.5
11
Not enough data
SEO Auditing & Monitoring
9.0
10
Not enough data
9.3
10
Not enough data
9.0
10
Not enough data
9.0
10
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
7.4
15
Not enough data
8.2
19
Not enough data
7.8
16
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
SEO Reporting
7.6
16
Not enough data
9.2
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
Generative AI
7.2
10
Not enough data
7.5
10
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.0
204
8.0
169
8.9
197
8.3
167
9.1
50
7.9
147
8.7
182
8.1
163
8.8
152
8.1
155
9.3
43
Feature Not Available
9.3
41
7.9
95
9.1
41
8.0
114
8.8
160
8.1
142
8.6
173
7.6
144
8.2
139
7.4
89
8.6
55
7.7
47
8.8
59
7.7
52
Targeting
8.9
190
8.0
135
8.9
167
7.9
121
8.9
171
7.6
136
9.0
149
7.6
113
Mobile
Not enough data
8.0
91
8.6
55
7.7
47
8.8
59
7.7
52
Platform
8.7
123
7.9
131
8.6
160
8.4
152
9.1
163
8.6
154
9.1
193
8.1
155
8.8
131
8.4
136
8.5
146
7.9
143
9.0
162
8.2
140
8.9
118
8.2
112
8.8
171
8.1
145
Platform Interoperability
8.7
5
Not enough data
Video Functionality
9.3
5
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.0
204
8.0
169
8.9
197
8.3
167
9.1
50
7.9
147
8.7
182
8.1
163
8.8
152
8.1
155
9.3
43
Feature Not Available
9.3
41
7.9
95
9.1
41
8.0
114
8.8
160
8.1
142
8.6
173
7.6
144
8.2
139
7.4
89
8.6
55
7.7
47
8.8
59
7.7
52
Targeting
8.9
190
8.0
135
8.9
167
7.9
121
8.9
171
7.6
136
9.0
149
7.6
113
Platform
8.7
123
7.9
131
8.6
160
8.4
152
9.1
163
8.6
154
9.1
193
8.1
155
8.8
131
8.4
136
8.5
146
7.9
143
9.0
162
8.2
140
8.9
118
8.2
112
8.8
171
8.1
145
Platform Interoperability
8.2(won by default)
21
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3(won by 1.3)
164
7.0
68
Campaign Management
9.0(won by 1.0)
204
8.0
169
8.9(won by 0.6)
197
8.3
167
9.1(won by 1.2)
50
7.9
147
8.7(won by 0.6)
182
8.1
163
8.8(won by 0.7)
152
8.1
155
9.3(won by default)
43
Feature Not Available
9.3(won by 1.4)
41
7.9
95
9.1(won by 1.1)
41
8.0
114
8.8(won by 0.7)
160
8.1
142
8.6(won by 1.0)
173
7.6
144
8.2(won by 0.8)
139
7.4
89
8.6(won by 0.9)
55
7.7
47
8.8(won by 1.1)
59
7.7
52
Targeting
8.9(won by 0.9)
190
8.0
135
8.9(won by 1.0)
167
7.9
121
8.9(won by 1.3)
171
7.6
136
9.0(won by 1.4)
149
7.6
113
Platform
8.7(won by 0.8)
123
7.9
131
8.6(won by 0.2)
160
8.4
152
9.1(won by 0.5)
163
8.6
154
9.1(won by 1.0)
193
8.1
155
8.8(won by 0.4)
131
8.4
136
8.5(won by 0.6)
146
7.9
143
9.0(won by 0.8)
162
8.2
140
8.9(won by 0.7)
118
8.2
112
8.8(won by 0.7)
171
8.1
145
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.7
5
Not enough data
7.7
5
Not enough data
7.3
5
Not enough data
Communication
9.2
6
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
Internal Use
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
15
Not enough data
8.7
15
Not enough data
8.8
14
Not enough data
8.9
14
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
Campaign Activity
8.5
14
Not enough data
8.9
15
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
Feature Not Available
Not enough data
8.3
10
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LocaliQ and Marin Software are categorized as Cross-Channel Advertising, Paid Search Advertising, Social Media Advertising, and Display Advertising
Unique Categories
LocaliQ is categorized as Lead Scoring, Lead Capture, Marketing Automation, CRM, Marketing Analytics, Local Listing Management, SEO Tools, Video Advertising, Email Marketing, SMS Marketing, Live Chat, Lead Mining, and AI Agents For Business Operations
Marin Software is categorized as Retail Media Advertising Platforms and Mobile Advertising
Reviews
Reviewers' Company Size
LocaliQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
5.6%
Internet
4.7%
Information Technology and Services
4.1%
Health, Wellness and Fitness
3.7%
Other
56.5%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
Will you be adding the feature of finding/removing duplicate "search terms"?
4 Comments
DE
Yes, in all campaigns it's important to monitor the search terms that are triggering your impressions and clicks and use the information to add keywords and...Read more
I don't have time to manage my PPC account(s). Can WordStream managed them for me?
2 Comments
MB
WordStream is not able to manage your Google Ads. It makes it easier and quicker to manage, but does not do the work for you. Many advertising agencies...Read more
How is WordStream Advisor different from AdWords or AdWords Editor?
2 Comments
JC
I find that I use Adwords and Wordstream. The ability to find out which keywords are being searched, and if conversions are made on them is a breeze. The 20...Read more
Marin Software has no discussions with answers
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