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Compare Lead Forensics and ZoomInfo Marketing 
Featured Products
At a Glance
Market Segments
Small-Business (61.5% of reviews)
Mid-Market (43.3% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Contact Us 1 Seats
Lead Forensics
Star Rating
(1,041)4.4 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsZoomInfo Marketing
Star Rating
(182)4.4 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead Forensics excels in transforming website traffic into actionable leads, with users highlighting its ability to identify which companies are visiting their sites and what products they may be interested in. This feature has been particularly valuable for businesses looking to target specific sectors effectively.
- Users say that ZoomInfo Marketing stands out for its robust data segmentation capabilities, allowing users to sort and filter leads by various factors such as location and industry. This flexibility helps businesses refine their targeting strategies, although some users note that the system isn't perfect.
- Reviewers mention the high quality of support provided by Lead Forensics, with many praising the helpfulness of account managers and the availability of custom reports. This level of support contributes to a more personalized experience, making it easier for users to leverage the software effectively.
- According to verified reviews, ZoomInfo Marketing is recognized for its depth and accuracy in B2B data, particularly in identifying high-intent accounts. Users appreciate the real-time lead enrichment capabilities, which help align marketing and sales efforts more effectively.
- G2 reviewers highlight that both products have similar ease of setup experiences, but Lead Forensics has a slight edge in user satisfaction regarding the onboarding process. Users have noted that the intuitive setup helps them get started quickly without significant hurdles.
- Users report that while Lead Forensics has a higher overall satisfaction score, ZoomInfo Marketing's product direction is viewed positively, indicating that users feel confident about its future development and enhancements. This can be a crucial factor for businesses looking for long-term solutions.
Pricing
Entry-Level Pricing
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
Lead Forensics
Free Trial is available
ZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
8.5
765
8.8
142
Ease of Use
8.5
779
8.7
149
Ease of Setup
8.7
465
8.8
103
Ease of Admin
8.5
280
8.6
60
Quality of Support
9.2
754
8.7
141
Has the product been a good partner in doing business?
8.7
280
8.8
61
Product Direction (% positive)
8.6
717
9.3
141
Features by Category
Messenger
Not enough data
8.3
27
Not enough data
8.8
26
Not enough data
8.6
27
Not enough data
8.5
27
Channels
Not enough data
8.3
25
Not enough data
8.8
28
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Customers
Not enough data
9.0
28
Not enough data
9.1
28
Not enough data
8.5
28
Not enough data
8.6
26
Not enough data
8.6
27
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
171
Not enough data
Feature Not Available
Not enough data
7.4
109
Not enough data
Platform Additional Functionality
8.1
129
Not enough data
8.2
125
Not enough data
7.9
102
Not enough data
8.7
146
Not enough data
8.9
139
Not enough data
Platform Basics
Not enough data
8.5
25
Not enough data
9.0
29
Not enough data
8.9
24
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
Not enough data
8.6
21
Not enough data
8.4
21
Platform Additional Functionality
Not enough data
8.4
25
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Platform Basics
Not enough data
8.6
51
Platform Data
Not enough data
8.2
47
Not enough data
7.9
49
Platform Additional Functionality
Not enough data
7.7
47
Not enough data
8.3
46
Agentic AI - Account-Based Advertising
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Responses
Not enough data
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Platform
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.8
50
|
Verified
Not enough data
8.8
52
Not enough data
8.6
50
|
Verified
Agentic AI - Lead Capture
Not enough data
9.1
9
Not enough data
8.7
9
Data Capture
Not enough data
8.4
43
Not enough data
8.9
47
|
Verified
Not enough data
8.5
41
Not enough data
8.5
48
|
Verified
Analytics
Not enough data
8.6
52
Not enough data
8.7
49
Customization
Not enough data
8.5
46
Not enough data
8.8
45
Not enough data
8.4
43
Not enough data
8.9
50
|
Verified
Conversational Platform
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Support Automation
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Communication
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Internal Use
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Agentic AI - Visitor Identification
7.3
145
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Marketing Account Intelligence
7.3
42
Not enough data
6.9
42
Not enough data
7.0
41
Not enough data
7.0
40
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
8.5
214
Not enough data
8.6
233
Not enough data
Lead Management
8.4
210
Not enough data
Feature Not Available
Not enough data
8.7
238
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
171
Not enough data
Feature Not Available
Not enough data
8.4
208
Not enough data
Data Availability - Marketing Account Intelligence
8.1
93
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
93
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
39
Not enough data
8.7
39
Not enough data
8.3
37
Lead Management
Not enough data
8.5
40
Not enough data
8.2
38
Not enough data
8.7
40
Marketing Campaigns
Not enough data
8.3
36
Not enough data
7.8
37
Not enough data
7.7
38
Not enough data
8.0
34
Not enough data
8.3
36
Not enough data
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lead Forensics and ZoomInfo Marketing are categorized as Visitor Identification
Unique Categories
Lead Forensics is categorized as Marketing Account Intelligence and Buyer Intent Data Providers
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Lead Scoring, Lead Capture, Live Chat, Account-Based Advertising, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.9%
Information Technology and Services
9.0%
Marketing and Advertising
6.8%
Manufacturing
5.1%
Mechanical or Industrial Engineering
4.7%
Other
62.4%
Information Technology and Services
20.1%
Computer Software
19.5%
Marketing and Advertising
12.2%
Hospital & Health Care
5.5%
Real Estate
3.7%
Other
39.0%
Alternatives
Discussions
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
ZoomInfo Marketing has no discussions with answers
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