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Compare Intuit Mailchimp Email Marketing and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Intuit Mailchimp Email Marketing
Star Rating
(12,857)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansKlaviyo
Star Rating
(1,149)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Intuit Mailchimp Email Marketing excels in user-friendliness, with many users highlighting its intuitive interface and easy setup process. One user mentioned, "I find Intuit Mailchimp Email Marketing to be very user-friendly, especially when compared to our previous tool, MailerLite."
- Users say Klaviyo stands out for its robust automation features and rich segmentation options. Reviewers appreciate the platform's ability to create complex workflows, with one noting, "I really like the structure of the workflow, how we come up with the page flows, and the automations in Klaviyo."
- According to verified reviews, both platforms have similar scores for ease of use, but Klaviyo edges out slightly in terms of administrative ease. Users have noted that Klaviyo's interface allows for smoother management of campaigns, while Mailchimp's users appreciate its straightforward navigation.
- Reviewers mention that Intuit Mailchimp Email Marketing has a strong email deliverability rate, with one user stating they achieved a "99% delivery rate." This is a significant advantage for businesses focused on reaching their audience effectively.
- Users highlight Klaviyo's excellent customer support, with many praising the responsiveness and helpfulness of the support team. One user remarked, "The customer support is also great," which can be a crucial factor for businesses needing timely assistance.
- G2 reviewers note that while Intuit Mailchimp Email Marketing has a larger user base and more reviews, Klaviyo's recent feedback indicates a strong commitment to evolving its features, making it a compelling choice for businesses looking for a platform that adapts to their needs.
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Klaviyo
No pricing availableFree Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
11,043
9.0
875
Ease of Use
8.7
11,110
8.7
880
Ease of Setup
8.6
5,200
8.5
533
Ease of Admin
8.7
5,111
8.9
484
Quality of Support
8.0
8,409
8.4
835
Has the product been a good partner in doing business?
8.6
4,635
9.0
487
Product Direction (% positive)
7.8
10,788
9.0
824
Features by Category
Email Marketing
8.9
8657
|
Verified
Not enough data
8.3
8792
|
Verified
Not enough data
8.7
7873
|
Verified
Not enough data
8.7
8843
|
Verified
Not enough data
9.0
8714
|
Verified
Not enough data
8.6
8338
|
Verified
Not enough data
8.4
6412
|
Verified
Not enough data
8.4
1343
|
Verified
Not enough data
8.1
1113
|
Verified
Not enough data
Reporting & Analytics
8.2
4829
|
Verified
Not enough data
8.6
7683
|
Verified
Not enough data
Generative AI
7.2
163
Not enough data
7.2
162
Not enough data
Agentic AI - Email Marketing
7.0
49
Not enough data
7.0
51
Not enough data
7.3
51
Not enough data
7.4
51
Not enough data
7.6
53
Not enough data
Integration
8.5
3424
|
Verified
Not enough data
8.3
2358
|
Verified
Not enough data
8.2
2166
|
Verified
Not enough data
8.1
558
|
Verified
Not enough data
8.3
676
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
519
|
Verified
Not enough data
9.2
509
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
455
|
Verified
Online Marketing
Not enough data
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.7
443
Not enough data
8.2
250
Lead Management
Not enough data
8.5
344
Not enough data
8.4
272
Not enough data
9.0
464
|
Verified
Not enough data
7.8
218
Not enough data
8.5
352
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Campaign Management
Not enough data
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Reporting & Analytics
Not enough data
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Platform
Not enough data
8.5
322
|
Verified
Not enough data
8.7
303
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Administration
8.2
77
Not enough data
7.8
66
Not enough data
8.1
68
Not enough data
8.5
67
Not enough data
8.2
68
Not enough data
8.1
68
Not enough data
Integrations
8.3
62
Not enough data
8.6
61
Not enough data
9.0
76
Not enough data
8.0
55
Not enough data
Platform
8.5
60
Not enough data
8.5
56
Not enough data
8.4
50
Not enough data
8.4
77
Not enough data
8.7
69
Not enough data
8.6
87
Not enough data
8.1
65
Not enough data
8.8
87
Not enough data
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.3
471
8.2
29
8.4
515
8.4
29
8.4
176
8.2
30
8.6
555
8.4
30
Tracking
8.8
674
8.1
27
8.5
595
7.9
28
8.6
711
8.9
31
8.5
666
8.5
29
8.5
619
8.5
28
Reporting
8.8
728
9.1
30
8.6
574
8.6
29
8.7
596
8.6
29
8.4
550
8.3
28
Agentic AI - Email Deliverability
6.3
20
8.2
15
6.4
20
8.0
16
6.6
19
7.9
15
6.3
20
7.2
15
6.5
19
8.1
15
Grammar
8.6
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
Formatting
8.0
20
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Content
8.7
20
Not enough data
8.6
20
Not enough data
8.5
20
Not enough data
Product Type
8.8
20
Not enough data
8.3
20
Not enough data
Generative AI
8.8
19
Not enough data
8.2
19
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Platform Basics
8.8
35
Not enough data
8.2
35
Not enough data
8.8
35
Not enough data
8.8
38
Not enough data
8.6
35
Not enough data
Platform Data
9.0
37
Not enough data
8.7
37
Not enough data
8.7
35
Not enough data
Agentic AI - Email Testing
7.1
17
Not enough data
7.1
18
Not enough data
6.9
18
Not enough data
7.2
18
Not enough data
7.2
18
Not enough data
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.2
14
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Klaviyo are categorized as Email Deliverability
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Marketing, Transactional Email, and Email Testing
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Retail
19.2%
Marketing and Advertising
12.8%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.0%
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 Comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
7 Comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
5 Comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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