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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (81.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial 2000 Website Monthly Unique Visitors Per Month
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableJustuno
Star Rating
(67)4.3 out of 5
Market Segments
Small-Business (81.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 2000 Website Monthly Unique Visitors Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Iterable excels in its robust automation features, particularly with its Journey Builder, which allows users to create complex customer journeys seamlessly. In contrast, Justuno is praised for its easy-to-use pop-up and lead capture tools, making it ideal for small businesses looking to grow their email lists quickly.
- Users report that Iterable's reporting and analytics capabilities are comprehensive, providing deep insights into campaign performance. However, Justuno users mention that while its analytics are simpler, they are effective for small businesses that need straightforward metrics without the complexity.
- Reviewers mention that Iterable's integration capabilities are extensive, allowing for connections with numerous third-party applications, which is a significant advantage for mid-market companies. On the other hand, Justuno users say that while it has fewer integrations, it covers the essential tools needed for small businesses, making it easier to manage.
- Users on G2 highlight that Iterable's customer support is highly rated, with many reviewers noting the responsiveness and expertise of the support team. Conversely, Justuno users report that while support is good, it may not be as readily available, which can be a drawback for businesses needing immediate assistance.
- G2 users indicate that Iterable's learning curve can be steeper due to its advanced features, which may require more time to master. In contrast, Justuno is often described as user-friendly, with a more intuitive interface that allows small business owners to get started quickly.
- Reviewers mention that Iterable's product direction is viewed positively, with frequent updates and new features being rolled out, which keeps the platform competitive. Justuno, however, has received mixed feedback regarding its product direction, with some users expressing a desire for more innovative features to keep pace with industry trends.
Pricing
Entry-Level Pricing
Iterable
No pricing availableJustuno
Justuno Free Trial
Free Trial
2000 Website Monthly Unique Visitors Per Month
Join 20,000+ brands transforming their websites with Justuno, the #1 website marketing automation platform.
You’ll find everything you need to convert more of your website’s traffic using pop-ups, SMS capture, spin-to-wins, banners, and so much more.
Start your free 14-day trial today and see what else Justuno can do for you.
- Lead Capture and Website Messaging Pop-Ups
- Advanced Targeting Rules
- Robust Design Canvas
Free Trial
Iterable
No trial information availableJustuno
Free Trial is available
Ratings
Meets Requirements
8.5
611
8.8
56
Ease of Use
8.4
624
8.0
56
Ease of Setup
7.7
312
8.2
30
Ease of Admin
8.4
231
8.5
32
Quality of Support
8.8
595
8.7
52
Has the product been a good partner in doing business?
9.0
233
8.8
30
Product Direction (% positive)
9.1
604
7.5
52
Features by Category
Email Marketing
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.4
394
|
Verified
Not enough data
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.5
10
Not enough data
8.7
14
Not enough data
Feature Not Available
Templates
Not enough data
7.8
9
Not enough data
8.5
14
Not enough data
Feature Not Available
Personalization
Not enough data
8.9
11
Not enough data
8.5
11
Not enough data
8.5
10
Not enough data
Feature Not Available
Not enough data
8.5
10
Not enough data
8.8
7
Not enough data
9.4
11
Not enough data
9.3
7
Multichannel
Not enough data
9.3
10
Not enough data
Feature Not Available
Not enough data
9.2
12
Administration
Not enough data
9.0
12
Not enough data
8.5
12
Not enough data
8.1
8
Not enough data
8.7
10
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.1
9
Not enough data
8.5
8
Not enough data
8.6
6
Not enough data
7.2
9
Not enough data
6.7
6
Not enough data
8.0
5
Not enough data
7.9
7
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Design and Customization
Not enough data
7.9
22
Not enough data
8.3
31
Not enough data
8.3
28
Not enough data
8.5
29
Campaigns
Not enough data
8.5
24
Not enough data
8.6
20
Not enough data
8.5
21
Not enough data
8.1
25
Integrations
Not enough data
8.1
20
Not enough data
9.5
7
Not enough data
9.0
23
Not enough data
8.9
9
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Lead Monitoring
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.9
15
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
24
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
19
|
Verified
Analytics
Not enough data
8.5
16
Not enough data
7.6
25
|
Verified
Customization
Not enough data
8.2
22
|
Verified
Not enough data
8.4
23
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
26
|
Verified
Computing
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.0
10
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Analytics
Not enough data
8.3
10
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Justuno are categorized as Personalization
Unique Categories
Justuno is categorized as Pop-Up Builder, Retargeting, A/B Testing, Lead Capture, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Justuno
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Retail
24.6%
Apparel & Fashion
15.4%
Food & Beverages
7.7%
Consumer Goods
7.7%
Marketing and Advertising
6.2%
Other
38.5%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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