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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider One
Star Rating
(1,244)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing offers a solid A/B Testing feature with a score of 8.8, but Insider excels with a score of 9.7, providing more advanced options and flexibility for users looking to optimize their experiments.
- Reviewers mention that while VWO Testing has a decent Ease of Use score of 8.4, Insider stands out with a score of 9.4, indicating a more intuitive interface that simplifies the user experience significantly.
- G2 users highlight that VWO Testing's Quality of Support is rated at 9.0, which is commendable, but Insider's 9.6 rating suggests a more responsive and helpful support team, making it easier for users to resolve issues quickly.
- Users on G2 say that VWO Testing's Monitoring capabilities score 8.2, but Insider's 9.5 rating indicates a more robust set of tools for tracking performance and user behavior, which is crucial for data-driven decision-making.
- Reviewers mention that VWO Testing's Customization options score 8.0, but Insider's 9.6 rating reflects a wider range of customizable features, allowing users to tailor the software to their specific needs more effectively.
- Users report that while VWO Testing has a solid Library score of 7.5, Insider's impressive score of 9.5 suggests a more extensive collection of resources and templates, which can significantly enhance the user experience and streamline workflows.
Pricing
Entry-Level Pricing
Insider One
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Insider One
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
9.4
1,121
8.5
794
Ease of Use
9.4
1,130
8.3
803
Ease of Setup
9.0
587
8.6
525
Ease of Admin
9.1
304
8.7
363
Quality of Support
9.6
1,120
9.0
766
Has the product been a good partner in doing business?
9.5
305
8.9
360
Product Direction (% positive)
9.7
1,072
9.0
790
Features by Category
Email Marketing
9.6
510
Not enough data
9.6
489
Not enough data
9.6
492
Not enough data
9.6
433
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
529
Not enough data
9.6
543
Not enough data
9.5
533
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
502
Not enough data
9.5
501
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
468
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
529
Not enough data
9.4
525
Not enough data
9.4
519
Not enough data
9.4
517
Not enough data
9.1
420
Not enough data
Platform
9.5
525
Not enough data
9.5
277
Not enough data
9.6
507
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
499
Not enough data
9.3
497
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
580
8.2
76
9.6
597
8.2
74
9.5
544
7.6
67
Templates
9.5
559
7.5
68
9.5
602
8.0
74
9.6
596
8.4
72
Personalization
9.6
585
7.6
68
9.5
573
7.9
63
9.6
586
7.0
63
9.4
520
6.8
60
9.5
565
7.0
63
9.6
568
6.9
60
9.6
595
9.0
78
9.6
581
7.7
61
Multichannel
9.6
586
7.7
69
9.5
521
5.5
56
9.6
585
7.4
61
Administration
9.6
581
7.5
60
9.4
599
8.2
73
9.5
576
7.5
70
9.4
576
7.7
69
Agentic AI - E-Commerce Personalization
8.3
20
7.2
10
8.2
20
8.0
10
Segmentation
9.7
602
8.8
11
9.6
580
7.9
8
Targeting
9.6
594
8.7
10
9.6
565
8.3
10
Triggered Content
9.5
503
8.8
7
9.5
500
Not enough data
9.7
554
7.7
5
Personalized Content
9.6
540
7.7
5
9.6
518
Not enough data
9.6
578
8.5
9
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
653
|
Verified
Not enough data
9.5
653
|
Verified
Not enough data
Platform Data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
618
Not enough data
Platform Additional Functionality
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
51
Not enough data
9.4
47
Not enough data
9.5
49
Not enough data
9.5
47
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
48
Not enough data
9.5
47
Not enough data
9.4
45
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
7.2
13
8.8
31
7.2
13
8.7
31
6.9
13
8.6
30
6.9
13
8.8
31
6.7
13
8.7
31
7.4
13
Analysis
9.3
623
Not enough data
9.4
691
Not enough data
9.3
556
|
Verified
Not enough data
9.4
600
|
Verified
Not enough data
Campaigns
9.4
579
|
Verified
Not enough data
9.7
695
|
Verified
Not enough data
9.4
484
Not enough data
9.2
484
Not enough data
9.6
567
|
Verified
Not enough data
9.6
654
|
Verified
Not enough data
Engagement
9.6
624
Not enough data
Platform
9.6
672
Not enough data
9.4
623
|
Verified
Not enough data
9.5
546
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Insider One and VWO Testing are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider One is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.2%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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