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Compare Insider One and Persado 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,263)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OnePersado
Star Rating
(14)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PersadoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a high overall rating of 4.8, compared to Persado's 4.3. This indicates that users find Insider One to be more effective and reliable in meeting their needs.
- Users say that Insider One's implementation process is notably quick and efficient, with many praising the platform's technical capabilities and the reactivity of its support team. In contrast, while Persado has received positive feedback for its support, it lacks recent reviews that could provide insight into its current implementation experience.
- Reviewers mention that Insider One offers a highly personalized experience, allowing businesses to tailor their messaging for different customer segments. This flexibility is highlighted by users who appreciate the ability to treat first-time visitors and loyal customers differently, enhancing engagement and conversion rates.
- According to verified reviews, Persado shines in its data-driven approach, helping users create messages that resonate with customers. Users have noted that this capability leads to higher engagement, although the lack of recent reviews raises questions about its current performance in the market.
- Users highlight the ongoing support provided by Insider One's account managers, which contributes to a feeling of being supported throughout the user journey. This level of service appears to be a strong point for Insider One, while Persado's support, although praised, may not have the same level of recent user validation.
- G2 reviewers indicate that both platforms cater primarily to the mid-market segment, but Insider One has a significantly larger number of reviews (over 1,200) compared to Persado's 14. This suggests that Insider One's user experiences are more diverse and potentially more reliable for prospective buyers.
Pricing
Entry-Level Pricing
Insider One
No pricing availablePersado
No pricing availableFree Trial
Insider One
Free Trial is available
Persado
No trial information availableRatings
Meets Requirements
9.4
1,142
7.9
13
Ease of Use
9.4
1,154
8.8
13
Ease of Setup
9.0
612
Not enough data
Ease of Admin
9.1
312
Not enough data
Quality of Support
9.6
1,139
9.2
11
Has the product been a good partner in doing business?
9.5
313
Not enough data
Product Direction (% positive)
9.8
1,096
8.2
13
Features by Category
Email Marketing
9.6
513
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
532
Not enough data
9.6
547
Not enough data
9.5
536
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
506
Not enough data
9.5
504
Not enough data
9.6
551
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Not enough data
Platform
9.5
529
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
Not enough data
9.4
499
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Data Ingestion
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.3
6
Presentation
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
6.9
6
System
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
8.3
6
Not enough data
9.2
6
Generative AI
Not enough data
8.6
6
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Persado are categorized as Personalization
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Persado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Retail
14.3%
Information Technology and Services
14.3%
Wine and Spirits
7.1%
Public Relations and Communications
7.1%
Online Media
7.1%
Other
50.0%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Persado has no discussions with answers
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