# Best Natural Language Generation (NLG) Software

## How Many Natural Language Generation (NLG) Software Products Does G2 Track?

**Total Products under this Category:** 90

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 (↓0.04 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** DeepInsights Text Paraphraser (+1.36%) - Among all products in this category, DeepInsights Text Paraphraser recorded the largest rating increase compared to last month

_Last updated: August 27, 2026_

## How Does G2 Rank Natural Language Generation (NLG) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,500+ Authentic Reviews
- 90+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Natural Language Generation (NLG) Software
 ![G2 Grid® for Natural Language Generation (NLG) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/natural-language-generation-nlg/grids.png?focus%5B%5D=21473&focus%5B%5D=30623&focus%5B%5D=149354&focus%5B%5D=21459&focus%5B%5D=148231&focus%5B%5D=124685&focus%5B%5D=1231006&focus%5B%5D=122867)

Highlighted products: Google Cloud Translation API, Quill, Anyword, Wordsmith, GluonNLP Sentence Generator, Twin, Informative AI, and Alana AI.

Underlying data: [Grid® JSON](https://www.g2.com/categories/natural-language-generation-nlg/grids.json?focus%5B%5D=google-cloud-translation-api&focus%5B%5D=narrative-science-quill&focus%5B%5D=anyword&focus%5B%5D=wordsmith&focus%5B%5D=gluonnlp-sentence-generator&focus%5B%5D=twin&focus%5B%5D=informative-ai&focus%5B%5D=alana-ai)

**Sponsored**

### Google Cloud Translation API

Make your content and apps multilingual with fast, dynamic machine translation available in thousands of language pairs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1077&secure%5Bchosen_at%5D=2026-08-30T03%3A36%3A47Z&secure%5Bdisplayable_resource_id%5D=1077&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1077&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21473&secure%5Bresource_id%5D=1077&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fnatural-language-generation-nlg&secure%5Btoken%5D=482d4040cb7333603ed4ad8ab68a7053304e30dbe5f5d38c4d08c95fda1f933a&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Ftranslate%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-translatioapi%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Google Cloud Translation API](https://www.g2.com/products/google-cloud-translation-api/reviews)

Make your content and apps multilingual with fast, dynamic machine translation available in thousands of language pairs.

**Average Rating:** 4.4/5.0

**Total Reviews:** 391

#### How Do G2 Users Rate Google Cloud Translation API?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.1/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.5/10 (Category avg: 8.1/10)
- **Report Creation:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Google Cloud Translation API?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Data Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Small, 24% Medium

#### What Do G2 Reviewers Say About Google Cloud Translation API?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of integration and efficiency** of Google Cloud Translation API for multi-language translations.
- Users value the **ease of use** of Google Cloud Translation API, appreciating its simple integration with applications.
- Users love the **multilingual support** of Google Cloud Translation API, enabling effective communication across diverse languages worldwide.
- Users appreciate the **extensive language support** of Google Cloud Translation API, enabling seamless global communication for projects.
- Users appreciate the **impressive accuracy** of Google Cloud Translation API, ensuring effective communication across multiple languages.

##### Cons

- Users often face issues with **translation accuracy** , leading to errors and the need for extensive proofreading.
- Users find the **cost too expensive** for large-scale translation needs, impacting overall satisfaction with the service.
- Users note **accuracy issues** with translations, especially for certain languages, requiring additional proofreading efforts.
- Users face **translation issues** , with accuracy and completeness fluctuating across different languages causing additional costs.
- Users report **limited language support** , affecting translation quality and usability for certain languages and contexts.

#### What Are Recent G2 Reviews of Google Cloud Translation API?

**["Reliable multilingual support for applications"](https://www.g2.com/survey_responses/google-cloud-translation-api-review-13339981)**

**Rating:** 4.5/5.0 stars

_— Shiv K._

[Read full review](https://www.g2.com/survey_responses/google-cloud-translation-api-review-13339981)

**["Ridiculously Fast, Accurate Translations with Powerful Glossaries and AutoML"](https://www.g2.com/survey_responses/google-cloud-translation-api-review-13326379)**

**Rating:** 4.5/5.0 stars

_— Bilal M._

[Read full review](https://www.g2.com/survey_responses/google-cloud-translation-api-review-13326379)

#### What Are G2 Users Discussing About Google Cloud Translation API?

- [What advice do you have for developers considering Google Cloud Translation API for multilingual applications?](https://www.g2.com/discussions/what-advice-do-you-have-for-developers-considering-google-cloud-translation-api-for-multilingual-applications)
- [What is Google Cloud Translation API used for?](https://www.g2.com/discussions/what-is-google-cloud-translation-api-used-for) - 1 comment, 1 upvote

### [Quill](https://www.g2.com/products/narrative-science-quill/reviews)

Quill is an intelligent automation platform that allows enterprise organizations to transform reporting workflows with natural language generation (NLG).

**Average Rating:** 4.5/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Quill?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.8/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.6/10 (Category avg: 8.1/10)
- **Report Creation:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Quill?

- **Seller:** [Narrative Science](https://www.g2.com/sellers/narrative-science)
- **Year Founded:** 2010
- **HQ Location:** Chicago, Illinois
- **Twitter:** @tableau  
173,285 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d4b9553f75bf51b1e89866a675e4d191031cb71dbf6bdbcc345cb370fa64bb7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2252892%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 56% Small, 38% Medium

#### What Do G2 Reviewers Say About Quill?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quill, particularly enjoying the simple ordering and point redemption process.

#### What Are Recent G2 Reviews of Quill?

**["Easy Ordering and Great Rewards with Quill"](https://www.g2.com/survey_responses/quill-review-11822202)**

**Rating:** 5.0/5.0 stars

_— Shirin V._

[Read full review](https://www.g2.com/survey_responses/quill-review-11822202)

**["Huge selection and fast shipping"](https://www.g2.com/survey_responses/quill-review-7512131)**

**Rating:** 4.5/5.0 stars

_— Jeremy M._

[Read full review](https://www.g2.com/survey_responses/quill-review-7512131)

### [Anyword](https://www.g2.com/products/anyword/reviews)

Anyword is an AI-driven Copy Intelligence and Gen AI Platform used by over 1 million marketers at companies like Amazon, Greenhouse, and IBM, that empowers marketers to create scalable, on-brand content that converts and drives sales. Trained on billions of marketing data points, Anyword offers marketers powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real time. With Anyword, marketers save money on costly A/B testing and time by generating effective copy & messaging that fits your target audiences best and boosts performance.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,202

#### How Do G2 Users Rate Anyword?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.2/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.8/10 (Category avg: 8.1/10)
- **Report Creation:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Anyword?

- **Seller:** [Anyword](https://www.g2.com/sellers/anyword)
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **Twitter:** @getanyword  
783 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e600a04ad569060281f69aa61bfa014f82113646f0ff11118db0dd860cb2a38&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetanyword%2F&secure%5Burl_type%5D=linkedin_company_website)  
558 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Writing and Editing
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About Anyword?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **content creation assistance** from Anyword, enhancing speed and engagement for various writing tasks.
- Users love the **exceptional ease of use** of Anyword, making content creation quick and effortless.
- Users love the **ease of generating professional templates** with Anyword, significantly speeding up their writing process.
- Users find Anyword to provide **exceptional ease of use** , enhancing their content creation and productivity significantly.
- Users find Anyword's **user-friendly interface** invaluable for enhancing productivity in various tasks, including email and content creation.

##### Cons

- Users find Anyword's pricing to be **expensive** , especially for those producing large volumes of content.
- Users note that **long-form content quality can degrade** , often requiring manual editing for better results.
- Users find that **editing is required** for outputs, affecting the efficiency of their content creation process.
- Users often face **poor suggestions** that can feel repetitive or overly polished, requiring additional edits for tone.
- Users suggest that there is **improvement needed** in advanced customization, UI, and support for niche terminology.

#### What Are Recent G2 Reviews of Anyword?

**["Makes Content Writing and Idea Generation More Organized"](https://www.g2.com/survey_responses/anyword-review-12918476)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/anyword-review-12918476)

**["Predictive Scoring Makes Anyword a Marketing Copy Productivity Booster"](https://www.g2.com/survey_responses/anyword-review-13130054)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/anyword-review-13130054)

#### What Are G2 Users Discussing About Anyword?

- [What is Anyword used for?](https://www.g2.com/discussions/what-is-anyword-used-for) - 2 comments

### [Wordsmith](https://www.g2.com/products/wordsmith/reviews)

Wordsmith, the world’s first public natural language generation (NLG) engine. Wordsmith allows users to generate human-sounding narratives from data. The platform makes it easy to produce millions of personalized reports, articles, and narratives in the time it takes to write just one. Wordsmith helps companies in data-driven industries, including financial services, e-commerce, real estate, business intelligence, media and many others, achieve content scale, efficiency and personalization.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Wordsmith?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 5.0/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.9/10 (Category avg: 8.1/10)
- **Report Creation:** 8.9/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Wordsmith?

- **Seller:** [Automated Insights](https://www.g2.com/sellers/automated-insights)
- **Year Founded:** 2007
- **HQ Location:** Durham, NC
- **Twitter:** @AInsights  
4,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45db856a33749b6e7b46ab7756ed8bc0f7128cfd96359c1b2ff340f17eab03c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2708220%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 65% Small, 29% Medium

#### What Do G2 Reviewers Say About Wordsmith?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **high accuracy** of Wordsmith, consistently delivering quality responses with minimal errors.
- Users value the **quick and helpful customer support** of Wordsmith, enhancing their overall experience and usability.
- Users appreciate the **ease of use** in Wordsmith, finding it intuitive and convenient for daily tasks.
- Users appreciate the **intuitive interface and high-quality responses** of Wordsmith, enjoying its convenient interaction methods.

##### Cons

- Users note that while Wordsmith is solid, there is **improvement needed** in playbook implementation and workflow options.

#### What Are Recent G2 Reviews of Wordsmith?

**["The Amazing Writing Tool You Will Love"](https://www.g2.com/survey_responses/wordsmith-review-8686109)**

**Rating:** 5.0/5.0 stars

_— Pius R._

[Read full review](https://www.g2.com/survey_responses/wordsmith-review-8686109)

**["Intuitive, Versatile, and Reliable—A Daily Essential"](https://www.g2.com/survey_responses/wordsmith-review-11948941)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/wordsmith-review-11948941)

### [GluonNLP Sentence Generator](https://www.g2.com/products/gluonnlp-sentence-generator/reviews)

Given an incomplete sentence, this model predicts sentences that are most likely to occur in the context. For example, given input "I love it", it will generate samples like "I love it and enjoy one of their series, Schafer or Clive ."

**Average Rating:** 4.4/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate GluonNLP Sentence Generator?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.2/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.5/10 (Category avg: 8.1/10)
- **Report Creation:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind GluonNLP Sentence Generator?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 50% Small, 30% Medium

#### What Are Recent G2 Reviews of GluonNLP Sentence Generator?

**["Experienced in GluonNLP"](https://www.g2.com/survey_responses/gluonnlp-sentence-generator-review-8633185)**

**Rating:** 5.0/5.0 stars

_— Aquib K._

[Read full review](https://www.g2.com/survey_responses/gluonnlp-sentence-generator-review-8633185)

**["An In-Depth Review of GluonNLP: Empowering Natural Language Processing"](https://www.g2.com/survey_responses/gluonnlp-sentence-generator-review-8671815)**

**Rating:** 4.5/5.0 stars

_— Abhijeet M._

[Read full review](https://www.g2.com/survey_responses/gluonnlp-sentence-generator-review-8671815)

### [Twin](https://www.g2.com/products/twin/reviews)

Twin is automation platform that synthesizes human speech to develop conversational voice and chat bots.

**Average Rating:** 4.6/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Twin?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.5/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.4/10 (Category avg: 8.1/10)
- **Report Creation:** 8.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Twin?

- **Seller:** [Twin24](https://www.g2.com/sellers/twin24)
- **Year Founded:** 2016
- **HQ Location:** Москва , Московская
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f89abe65120b042bb70af64b53bd6476b8a3e37fd71043210bd722ea9ab5e59f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwin24-ai&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 44% Medium

#### What Are Recent G2 Reviews of Twin?

**["A Dynamic Duo of Excellence: Twin Company's Exceptional Services"](https://www.g2.com/survey_responses/twin-review-8812106)**

**Rating:** 5.0/5.0 stars

_— sakshi c._

[Read full review](https://www.g2.com/survey_responses/twin-review-8812106)

**["AI Powered Customer Engagement Software"](https://www.g2.com/survey_responses/twin-review-8839466)**

**Rating:** 4.5/5.0 stars

_— Sachin K S._

[Read full review](https://www.g2.com/survey_responses/twin-review-8839466)

### [Informative AI](https://www.g2.com/products/informative-ai/reviews)

AI content marketing tool for small and midsize businesses. Create articles at scale. Boost your revenue in just a few minutes per day.

**Average Rating:** 4.4/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Informative AI?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 7.7/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.5/10 (Category avg: 8.1/10)
- **Report Creation:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Informative AI?

- **Seller:** [Informative](https://www.g2.com/sellers/informative)
- **Year Founded:** 2022
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10bd115f06c2be2db1d40881f654f7039a886c6a795512f83b71e6fffe98f499&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformative-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 59% Small, 27% Medium

#### What Are Recent G2 Reviews of Informative AI?

**["Scalable tool to boost your decision making processes"](https://www.g2.com/survey_responses/informative-ai-review-8679634)**

**Rating:** 4.0/5.0 stars

_— Catarina A._

[Read full review](https://www.g2.com/survey_responses/informative-ai-review-8679634)

**["The information today we get from AI tools is helpful in terms of work and education."](https://www.g2.com/survey_responses/informative-ai-review-8636016)**

**Rating:** 5.0/5.0 stars

_— Hafeez A._

[Read full review](https://www.g2.com/survey_responses/informative-ai-review-8636016)

### [Alana AI](https://www.g2.com/products/alana-ai/reviews)

Olá, eu sou a Alana, uma inteligência artificial proprietária criada para atendimento, marketing e vendas. Eu nasci para melhorar o relacionamento entre marcas e clientes.

**Average Rating:** 4.6/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Alana AI?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.9/10 (Category avg: 7.8/10)
- **Tailored Content:** 9.2/10 (Category avg: 8.1/10)
- **Report Creation:** 9.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Alana AI?

- **Seller:** [Alana AI](https://www.g2.com/sellers/alana-ai)
- **Year Founded:** 2017
- **HQ Location:** London, England
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6e1f858720b272fde112e68df1e55c7b697060326f288782c5e433d3eda9ecc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falana-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of Alana AI?

**["Fulfills the function and has great cost-benefit"](https://www.g2.com/survey_responses/alana-ai-review-8670114)**

**Rating:** 5.0/5.0 stars

_— Luiza G._

[Read full review](https://www.g2.com/survey_responses/alana-ai-review-8670114)

**["Excellent tool in customer service!"](https://www.g2.com/survey_responses/alana-ai-review-8674790)**

**Rating:** 4.5/5.0 stars

_— Gabrielly A._

[Read full review](https://www.g2.com/survey_responses/alana-ai-review-8674790)

#### What Are G2 Users Discussing About Alana AI?

- [What is Alana used for?](https://www.g2.com/discussions/what-is-alana-used-for)

### [Magnet](https://www.g2.com/products/klangoo-magnet/reviews)

Magnet, our AI-based audience engagement tool for online media companies, can automate your processes and transform the way you deliver news. Show relevant news stories, deliver personalized recommended news, generate topic pages, send personalized newsletters, and enable smart topic alerts to deliver a complete storytelling experience with a personalized touch. Operated on Klangoo’s powerful Semantic Engine, Magnet’s AI software doesn’t need training and supports over 100 languages.

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Magnet?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.1/10 (Category avg: 7.8/10)
- **Tailored Content:** 7.5/10 (Category avg: 8.1/10)
- **Report Creation:** 6.9/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Magnet?

- **Seller:** [Klangoo](https://www.g2.com/sellers/klangoo)
- **Year Founded:** 2014
- **HQ Location:** Hoboken, US
- **Twitter:** @usklangoo  
58 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1f76a02a2c105dfac328e4e6fc2e7dd6fd29ebe9951b61b6f55c13d6d692662&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9364444&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 73% Small, 18% Medium

#### What Do G2 Reviewers Say About Magnet?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Magnet's **natural language understanding** , enhancing content delivery and personalization for engaging reader experiences.
- Users value the **ease of use** of Magnet, enhancing content delivery and personalization for better reader engagement.
- Users appreciate the **natural language understanding** of Magnet, allowing for the generation of unique content effortlessly.
- Users value the **personalization** of Magnet, enhancing content delivery and providing tailored recommendations for better engagement.
- Users find Magnet **extremely useful** for content delivery and personalization, enhancing reader engagement with tailored recommendations.

##### Cons

- Users feel the price is too high and suggest that the **cost is expensive** and not justified for the value.
- Users find that the **improvement needed** for Magnet is clarity in A/B testing and experiment execution.
- Users find the **lack of creativity** in Magnet limits their ability to conduct effective A/B testing and experiment with content.
- Users suggest that the **limited trial period** restricts their ability to fully evaluate Magnet's features.

#### What Are Recent G2 Reviews of Magnet?

**["Best tool for content writing"](https://www.g2.com/survey_responses/magnet-review-10398332)**

**Rating:** 5.0/5.0 stars

_— Nyarotso J._

[Read full review](https://www.g2.com/survey_responses/magnet-review-10398332)

**["Especially helpful for readers worldwide"](https://www.g2.com/survey_responses/magnet-review-10358832)**

**Rating:** 4.0/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/survey_responses/magnet-review-10358832)

### [Persado](https://www.g2.com/products/persado/reviews)

Persado helps data-driven enterprise companies engage customers with AI-generated content, predicting what will resonate, and driving bottom line performance. Persado is a content generation and decisioning platform that generates highly effective, personalized language faster than humans alone can deliver. Language that resonates with every customer in an individual way, across every touchpoint in a customer journey, and will inspire action. The insights yielded transform the business with actionable data and decisioning to generate and predict the best words, for language personalization at scale and outsized ROI.

**Average Rating:** 4.3/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Persado?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 7.5/10 (Category avg: 7.8/10)
- **Tailored Content:** 6.9/10 (Category avg: 8.1/10)
- **Report Creation:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Persado?

- **Seller:** [Persado](https://www.g2.com/sellers/persado)
- **Year Founded:** 2012
- **HQ Location:** New York, New York
- **Twitter:** @Persado  
4,782 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b68a1f8baf9ec58b0fafd49d750fad4708402bf33a0f88fe37fc84589d130c01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2836503%2F&secure%5Burl_type%5D=linkedin_company_website)  
243 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 36% Small

#### What Are Recent G2 Reviews of Persado?

**["Boost Customer Interaction with AI Driven Content"](https://www.g2.com/survey_responses/persado-review-8642702)**

**Rating:** 4.5/5.0 stars

_— Tejaswini T._

[Read full review](https://www.g2.com/survey_responses/persado-review-8642702)

**["Improve Engagement"](https://www.g2.com/survey_responses/persado-review-8647183)**

**Rating:** 4.5/5.0 stars

_— Stella M._

[Read full review](https://www.g2.com/survey_responses/persado-review-8647183)

### [Jacquard](https://www.g2.com/products/jacquard/reviews)

Jacquard is purpose-built tooling for on-brand messaging that resonates wherever people are. Calibrated by language experts and producing trusted content at speed and scale, Jacquard helps leading global brands drive sustained brand affinity by harnessing the benefits of generative AI.

**Average Rating:** 4.3/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Jacquard?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 9.3/10 (Category avg: 7.8/10)
- **Tailored Content:** 9.7/10 (Category avg: 8.1/10)
- **Report Creation:** 9.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Jacquard?

- **Seller:** [Jacquard](https://www.g2.com/sellers/jacquard)
- **Company Website:** www.jacquard.com
- **Year Founded:** 2015
- **HQ Location:** London, London
- **Twitter:** @Jacquard\_Group  
11 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27502920dd066acd0eb955eb1ab72ee7fc625bfc6cf52cce9d244402ce865675&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjacquard-group%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
56 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 44% Small, 31% Medium

#### What Do G2 Reviewers Say About Jacquard?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Jacquard, finding it user-friendly and effective for creating marketing content.
- Users value Jacquard's **consistent accuracy** in optimizing subject lines, enhancing opens and overall campaign performance.
- Users appreciate the **consistent optimization of subject lines** at scale, enhancing campaign performance and brand alignment.
- Users love the **time-saving capabilities** of Jacquard, efficiently optimizing subject lines without manual effort.
- Users love the **automation of subject line optimization** in Jacquard, enhancing performance and brand consistency effortlessly.

##### Cons

- Users find Jacquard has **adjustment issues** , as its setup can be rigid and limit flexible messaging strategies.
- Users find Jacquard's learning process **difficult** , limiting its flexibility for customized messaging strategies beyond basic optimizations.
- Users find the **difficult setup** of Jacquard limiting, impacting the flexibility of their messaging strategies.
- Users feel that Jacquard is **expensive** , requiring careful oversight to effectively catch errors made by the tool.
- Users find the **inaccuracy of the tool** can lead to costly errors that require careful review and correction.

#### What Are Recent G2 Reviews of Jacquard?

**["Jacquard Delivers Intuitive UX, Strong CRM Integrations, and Excellent 1:1 Support"](https://www.g2.com/survey_responses/jacquard-review-13173968)**

**Rating:** 4.0/5.0 stars

_— Ben T._

[Read full review](https://www.g2.com/survey_responses/jacquard-review-13173968)

**["Measurable Lifecycle Marketing Gains with Jacquard"](https://www.g2.com/survey_responses/jacquard-review-13105963)**

**Rating:** 4.0/5.0 stars

_— Verified User in Insurance_

[Read full review](https://www.g2.com/survey_responses/jacquard-review-13105963)

### [textengine.io](https://www.g2.com/products/retresco-textengine-io/reviews)

textengine.io is the self-service SaaS platform from Retresco that automatically transforms structured data into text. The platform is powered by AI-based Natural Language Generation (NLG) technology that allows users to generate unique, reliable and 100% accurate content. textengine.io can generate texts in multiple languages so you can explore new markets and audiences without costly language services while also saving time and resources by automating your content production.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate textengine.io?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 6.9/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.5/10 (Category avg: 8.1/10)
- **Report Creation:** 7.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind textengine.io?

- **Seller:** [Retresco](https://www.g2.com/sellers/retresco)
- **Year Founded:** 2008
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9b4f0f6a6605e621eb9de33d3f79de3466a4e4edaf25abdbebb45e6ee1882eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretresco&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 63% Small, 25% Medium

#### What Are Recent G2 Reviews of textengine.io?

**["Generates the text with accurate context."](https://www.g2.com/survey_responses/textengine-io-review-8647489)**

**Rating:** 5.0/5.0 stars

_— Hafeez A._

[Read full review](https://www.g2.com/survey_responses/textengine-io-review-8647489)

**["Textengine is a very intelligent generative text AI"](https://www.g2.com/survey_responses/textengine-io-review-8723839)**

**Rating:** 5.0/5.0 stars

_— Hafeez A._

[Read full review](https://www.g2.com/survey_responses/textengine-io-review-8723839)

#### What Are G2 Users Discussing About textengine.io?

- [What is textengine.io used for?](https://www.g2.com/discussions/what-is-textengine-io-used-for)

### [Arria](https://www.g2.com/products/arria/reviews)

ARRIA NLG is the global leader in the field of artificial intelligence (AI) known as natural language generation (NLG). Arria owns, develops, and licenses its core, patented NLG technologies, which are available via the Arria NLG Platform. The heart of the Arria NLG Platform is the Arria NLG Engine – the world’s most advanced natural language generation engine. The key to the platform is Arria NLG Studio – the world’s first true NLG tool for developers.

**Average Rating:** 4.0/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Arria?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 8.0/10 (Category avg: 7.8/10)
- **Tailored Content:** 7.8/10 (Category avg: 8.1/10)
- **Report Creation:** 7.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Arria?

- **Seller:** [Arria NLG](https://www.g2.com/sellers/arria-nlg)
- **Year Founded:** 2013
- **HQ Location:** Morristown, New Jersey
- **Twitter:** @ArriaNLG  
1,250 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24dcae1aa364df7b5b755e82f0c34a9207e32c817d7da62cc245779fb0d06d55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Farria-nlg&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 63% Medium, 21% Small

#### What Are Recent G2 Reviews of Arria?

**["Great and easy configurable tool to convert structured text to natural language."](https://www.g2.com/survey_responses/arria-review-8679658)**

**Rating:** 4.5/5.0 stars

_— Vijay P._

[Read full review](https://www.g2.com/survey_responses/arria-review-8679658)

**["Review for Arria"](https://www.g2.com/survey_responses/arria-review-8808750)**

**Rating:** 4.5/5.0 stars

_— Kunal A._

[Read full review](https://www.g2.com/survey_responses/arria-review-8808750)

### [axite](https://www.g2.com/products/axite/reviews)

axite turns content into a measurable growth lever. Its proprietary Declarative Engine generates text not from prompts, but from defined goals: what the text should achieve, for whom, on which channel. That's how 52M+ texts are created for companies like XXXLutz, OSRAM, and adidas — in 13+ languages, across every channel, delivering results like +57% conversion rate and +100% revenue. axite is neither a tool vendor nor an agency, but a strategic content partner with its own technology: from content strategy through implementation to data-driven optimization. Founded in Stuttgart, Germany in 2001, 28 experts now serve 300+ clients.

**Average Rating:** 4.3/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate axite?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Charts and Graphs:** 6.4/10 (Category avg: 7.8/10)
- **Tailored Content:** 8.2/10 (Category avg: 8.1/10)
- **Report Creation:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind axite?

- **Seller:** [AX Semantics](https://www.g2.com/sellers/ax-semantics)
- **Year Founded:** 2017
- **HQ Location:** Stuttgart, DE
- **Twitter:** @axite\_io  
694 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9514b2fd3b78a6c8f9fb97a2abe82f41f3144a8a65fa0cc077431b6149c74f7d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7928482%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 69% Small, 25% Medium

#### What Are Recent G2 Reviews of axite?

**["Useful for generating volumes of text"](https://www.g2.com/survey_responses/axite-review-8745949)**

**Rating:** 5.0/5.0 stars

_— Armando M._

[Read full review](https://www.g2.com/survey_responses/axite-review-8745949)

**["Great Product, using it every day!"](https://www.g2.com/survey_responses/axite-review-9380893)**

**Rating:** 5.0/5.0 stars

_— Tom A._

[Read full review](https://www.g2.com/survey_responses/axite-review-9380893)

#### What Are G2 Users Discussing About axite?

- [What is AX Semantics used for?](https://www.g2.com/discussions/what-is-ax-semantics-used-for)

### [Curo Speech](https://www.g2.com/products/curo-speech/reviews)

The new wave of speech, language and multimodal interface solution now available for the Genesys platform is here through Interactions Curo™ Speech, an innovative Automatic Speech Recognition (ASR) and Text to Speech (TTS) application designed to streamline the customer experience, delivering a highly accurate, conversational experience for customer care applications.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Curo Speech?

- **Charts and Graphs:** 6.4/10 (Category avg: 7.8/10)
- **Tailored Content:** 7.4/10 (Category avg: 8.1/10)
- **Report Creation:** 7.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Curo Speech?

- **Seller:** [Interactions](https://www.g2.com/sellers/interactions)
- **Year Founded:** 2004
- **HQ Location:** Franklin, US
- **Twitter:** @interactionsco  
1,975 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ddc9bf6911b7e4895758a434e49c39d70fe2ce31097381492c6aeab0ae517c03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finteractions-corporation%2F&secure%5Burl_type%5D=linkedin_company_website)  
267 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 40% Small, 33% Large

#### What Are Recent G2 Reviews of Curo Speech?

**["Great Tool With Accurate Conversion"](https://www.g2.com/survey_responses/curo-speech-review-8793449)**

**Rating:** 5.0/5.0 stars

_— Mohan R._

[Read full review](https://www.g2.com/survey_responses/curo-speech-review-8793449)

**["Curo Speech "A Remarkable Presentation Experience""](https://www.g2.com/survey_responses/curo-speech-review-9907256)**

**Rating:** 4.0/5.0 stars

_— Suyash J._

[Read full review](https://www.g2.com/survey_responses/curo-speech-review-9907256)

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 ![Bijou Barry](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bijou Barry")
BB

Researched and written by [Bijou Barry](https://research.g2.com/insights/author/bijou-barry)

Updated April 9, 2026

Natural language generation (NLG) software uses artificial intelligence to interpret structured or unstructured data and automatically present it in easily understood written formats, such as reports, dashboards, or charts, enabling both technical and non-technical users to derive business actions from large data sets.

### Core Capabilities of NLG Software

To qualify for inclusion in the Natural Language Generation category, a product must:

- Process data and information using [deep learning](https://www.g2.com/categories/deep-learning)
- Generate actionable insights from data using deep learning
- Present data in an easily digestible manner for both technical and non-technical users

### Common Use Cases for NLG Software

Data scientists, analysts, and business users use NLG software to automatically transform complex data into readable, actionable narratives. Common use cases include:

- Automatically generating written reports and summaries from large structured or unstructured data sets
- Supplementing or supporting data analyst workflows by producing narrative-driven data outputs
- Integrating with BI tools to add natural language narration to dashboards and visualizations

### How NLG Software Differs from Other Tools

NLG solutions often work in conjunction with [business intelligence software](https://www.g2.com/categories/business-intelligence) or [big data analytics platforms](https://www.g2.com/categories/big-data-analytics) to add automated narrative generation to existing data workflows. Unlike general analytics tools that visualize data, NLG platforms uniquely convert data into written language, making them particularly valuable for organizations that need to communicate data insights to non-technical stakeholders at scale.

### Insights from G2 on NLG Software

Based on category trends on G2, the quality of AI-generated narratives and ease of integration with BI platforms stand out as standout features. Time savings in report writing and improved data accessibility for non-technical users as primary outcomes of adoption.

Show More

### Natural Language Generation (NLG) Topics

- [What is NLG software?](#what-is-nlg-software)
- [What are the common features of natural language generation software?](#what-are-the-common-features-of-natural-language-generation-software)
- [Types of NLG software ](#types-of-nlg-software)
- [Key benefits of natural language generation software](#key-benefits-of-natural-language-generation-software)
- [Natural language generation vs. natural language processing  vs. natural language understanding ](#natural-language-generation-vs-natural-language-processing-vs-natural-language-understanding)
- [Who uses natural language generation software?](#who-uses-natural-language-generation-software)
- [NLG software pricing](#nlg-software-pricing)
- [Challenges with natural language generation tools](#challenges-with-natural-language-generation-tools)
- [What are the alternatives to NLG software?](#what-are-the-alternatives-to-nlg-software)
- [Which companies should buy natural language generation software?](#which-companies-should-buy-natural-language-generation-software)
- [How to choose natural language generation software](#how-to-choose-natural-language-generation-software)
- [Natural language generation software trends](#natural-language-generation-software-trends)
- [Software and services related to NLG Software](#software-and-services-related-to-nlg-software)

[
### Natural Language Generation (NLG) Topics
 Expand/Collapse ](#)
- [What is NLG software?](#what-is-nlg-software)
- [What are the common features of natural language generation software?](#what-are-the-common-features-of-natural-language-generation-software)
- [Types of NLG software ](#types-of-nlg-software)
- [Key benefits of natural language generation software](#key-benefits-of-natural-language-generation-software)
- [Natural language generation vs. natural language processing  vs. natural language understanding ](#natural-language-generation-vs-natural-language-processing-vs-natural-language-understanding)
- [Who uses natural language generation software?](#who-uses-natural-language-generation-software)
- [NLG software pricing](#nlg-software-pricing)
- [Challenges with natural language generation tools](#challenges-with-natural-language-generation-tools)
- [What are the alternatives to NLG software?](#what-are-the-alternatives-to-nlg-software)
- [Which companies should buy natural language generation software?](#which-companies-should-buy-natural-language-generation-software)
- [How to choose natural language generation software](#how-to-choose-natural-language-generation-software)
- [Natural language generation software trends](#natural-language-generation-software-trends)
- [Software and services related to NLG Software](#software-and-services-related-to-nlg-software)

## Learn More About Natural Language Generation (NLG) Software

### What is NLG software?
 

Natural language generation software uses artificial intelligence technology to generate natural written or spoken language text that people can understand. It analyzes [structured and unstructured data](https://www.g2.com/articles/structured-vs-unstructured-data#structured) sets to transform that information into natural-sounding human language. 

 

For instance, NLG software can turn financial data into an earnings report or sports data into a match summary. It can also interpret user intent by analyzing customer input and generating personalized responses, eliminating the need for manual intervention. This functionality enables voice assistants and [chatbots](https://www.g2.com/glossary/chatbot-definition) to respond with a human touch. 

 

### What are the common features of natural language generation software?
 

NLG software solutions have robust features and components for converting data into contextual content. 

 
- **Text generation:** The primary function of NLG software is to produce natural language text from structured data and other knowledge sources. The generated text comes in many forms, like reports, summaries, emails, and presentations.
- **Contextual understanding:** NLG software tools can understand the user intent behind a command or query and provide a contextual response in a human-like language. This ability improves system and user communication by providing personalized answers.
- **Enhancing data visualization.** When integrated with visualization tools, natural language generation software can create reports, including textual summaries and visual representations. It writes descriptive narratives to accompany visuals, like charts and graphs, making complex data accessible to a broader audience.
- **Automated document creation.** With NLG technology, users can create documents without any manual effort. The software takes input in the form of structured data and creates a draft based on the user’s chosen template.
- **Language variation:** This feature allows NLG software to generate text in different styles and languages, which is especially useful for businesses communicating with different groups.

 

### Types of NLG software 
 

NLG software is broadly classified into two types: standalone solutions and built-in tools. Both serve different purposes. 

 
- **Standalone NLG:** Standalone solutions operate independently; they come with their own user interfaces instead of being tied to a specific platform. More flexible than their counterparts, they can be used for various content generation needs like creating reports, writing articles, and composing product descriptions.
- **Built-in NLG:** These are integrated into larger software platforms like analytics or business intelligence. They provide context-specific text generation within the environment of the existing application, enhancing its overall functionality.

 

### Key benefits of natural language generation software

NLG software improves data handling and communication for organizations, both internally and externally. More of its advantages are described here.

- **Easy-to-digest data:** NLG software translates complex data into natural language, making it easy for individuals without specialized [data analysis](https://www.g2.com/articles/data-analysis-process) skills to understand. As such, users grasp data insights more easily.  
- **Plain language interface:** NLG tools generate content in human-like language, which is simple, natural, and free from specialized terminology. This helps businesses reach a wider audience.
- **Content creation assistance:** NLG automates writing tasks by processing structured data and producing contextually relevant content. It’s a powerful tool for scaling up the content creation workflow, and it also helps generate reports, product descriptions, summaries, emails, and other content forms.
- **Less manual effort:** Since NLG automates the content creation process, it reduces the need for human intervention. It frees up human resources and allows your team to focus on more strategic and creative tasks without hampering the volume of consistent content flow.

### Natural language generation vs. natural language processing  vs. natural language understanding 

NLP, NLG, and NLU are all closely related concepts under the umbrella of AI. They work together to produce effective communication between machines and humans. However, each differs slightly in functionality, i.e., how computers handle human language.

**NLG** is all about generating natural language text from complex data sets, whereas [NLU](https://www.g2.com/categories/natural-language-understanding-nlu) focuses specifically on understanding natural language. For instance, NLU is used in voice assistants like Siri or Google Assistant to respond to commands and queries by understanding user intent.

[NLP](https://www.g2.com/articles/natural-language-processing) is the broader field encompassing both generation and understanding of natural language. It facilitates communication between the user and the system by enabling the tech to understand, interpret, and respond to human language. Common use cases of NLP include speech recognition and machine translation. 

### Who uses natural language generation software?

Anyone looking to transform structured data into intelligible textual content can use NLG software. It's especially valuable for industries that require consistent data-driven content creation or personalized communications with their stakeholders.

- **Analysts:** Business, financial, and data analysts use NLG software to generate reports and summaries. NLG makes data more accessible and understandable, so it’s easy to discover trends and communicate numbers with all stakeholders. 
- **Content creators:** NLG systems are useful for churning out large volumes of high-quality content, which makes it an essential tool for today’s creators. They can use NLG’s automation tactics for writing social media copy, blog posts, and product descriptions while maintaining a consistent brand message.
- **Department heads:** NLG software enables department heads to improve efficiency and communication within their teams and beyond. They use it for tracking and sharing metrics and facilitating data-driven decisions across the organization.

### NLG software pricing

The price for natural language generation software depends greatly on the project scope, features, and vendor. Factors like customization, training and implementation, maintenance, and storage also affect the overall cost of the product.

Depending on the needs and financial preferences of the user, there are mainly two kinds of pricing models for NLG software. 

- **Add-on:** Some platforms offer core services and allow customers to upgrade by purchasing NLG features as add-ons. This model is structured on a monthly fee plus the base subscription cost. It enables a customized user experience that only includes features as needed.
- **Included:** In other cases, some platforms incorporate NLG as a part of their standard offerings and charge no additional fee. Under this pricing model, the base cost is high, but NLG features are a part of the subscription fee. It also simplifies billing and can work for extensive users. 

If you don’t need NLG that often, then purchasing it as an add-on is more cost-effective and flexible. It’s usually billed on a monthly fee subscription model. On the other hand, if NLG is essential for daily operations, a standard subscription included with the platform will be more beneficial.

#### ROI for NLG software

You can assess your return on investment for NLG software through factors that contribute to the overall value and benefits derived from its implementation. 

- **Ease of use:** Since NLG software is easy to use, more people can apply it without needing training.
- **Time saved:** The automation of content creation saves significant time and cost because fewer human resources are required to generate data-driven reports and other documents.
- **Scalability:** With NLG software, organizations scale up their content production without requiring additional resources. This results in higher production output, but costs remain the same.
- **Productivity:** Without the need to constantly write and create, employees can focus on tasks that drive value and lead to profitable business outcomes.

### Challenges with natural language generation tools

Despite the many benefits and applications of NLG software, it presents some challenges.

- **Adoption:** Integrating NLG software with existing systems requires significant time and resources. Employees may also resist learning new technologies. 
- **Consistency of output:** Businesses need consistency in their content for branding purposes. However, NLG software sometimes struggles with maintaining a consistent voice and writing style, especially on eclectic topics for diverse audiences. In addition, factors like language complexity and scalability also create inconsistencies.
- **Quality control:** NLG software needs high-quality data to produce accurate outputs. If the data is not up to standards or unavailable altogether, creating content becomes arduous. For instance, [AI biases](https://www.g2.com/glossary/algorithmic-bias-definition) can appear due to prejudices in the training data, which affects the accuracy and quality of generated text.

### What are the alternatives to NLG software?

These alternatives to NLG software can replace it, at least partially, if not fully.

- [**Analytics platforms**](https://www.g2.com/categories/analytics-platforms) collect, analyze, and visualize data from different resources. They provide features like data visualization, reporting, and statistical analysis to uncover patterns, trends, and insights. Many analytics platforms also offer a basic level of narrative explanation alongside data visualizations for accessible communication.
- [**AI chatbots**](https://www.g2.com/categories/ai-chatbots) are automated messaging systems that conduct interactive human conversations. They interpret user inputs, process requests, and respond in natural language. AI, machine learning, and NLP technology are all used to understand questions and generate relevant replies.

### Which companies should buy natural language generation software?

NLG software is especially useful for companies that manage large volumes of data and need coherent narrative insights from it. 

- **E-commerce and retail organizations:** These companies can use NLG solutions to generate large volumes of content, like product descriptions, reviews, and sales reports. These tools can also process customer data to provide tailored shopping experiences and write content for different consumer groups.
- **Financial institutions:** NLG software helps banks and financial institutes by creating automated financial reports and investment summaries. It also makes it easier to communicate financial insights to clients and stakeholders across the board.
- **Healthcare:** By using NLG software, healthcare providers can interpret complex medical and clinical data and generate reports, patient summaries, and other content based on electronic health records.
- **Marketing and advertising agencies:** NLG software produces data-driven and creative ad copies, email campaigns, and social media content. Its performance reports help you tap into data insights.

### How to choose natural language generation software

Choosing the right natural language software requires the following steps.

#### Identify business needs and priorities

Stakeholders must start by evaluating the areas within their organization where NLG can add value, whether it's automating report generation, enhancing content creation, or improving customer interaction. Understanding business goals and testing the technical proficiency of the staff is crucial.

#### Choose the necessary technology and features

The next step is finding solutions that carry the technology and features aligned with your needs. NLG software with comprehensive language models produces coherent and accurate text. Customization and flexibility are essential to achieve the desired tone and style of content. Data integration helps connect existing databases and resources. Businesses with regional and worldwide operations appreciate the multilingual service.

#### Review vendor vision, roadmap, viability, and support

Once features are identified, stakeholders must explore and narrow their vendor choices. Examining product roadmap, vendor's business mission, viability, and customer support are good starting points. Market stability and user reviews are also essential factors for long-term planning. 

#### Evaluate the deployment and pricing model

When considering software deployment, businesses have to weigh the benefits of cloud-based versus on-site solutions versus a hybrid model. Evaluate factors like flexibility, control, compliance, and security, along with the licensing fees and subscription costs. The pricing model should be transparent and scalable.

#### Put it all together

Finally, stakeholders must take all considerations and create an actionable plan. This step involves identifying potential risks, taking feedback from end users, and conducting a final evaluation to choose the best solution that aligns with business objectives, priorities, and budget.

### Natural language generation software trends

- **The rise of NLP and conversational AI:** NLP advancements have improved contextual understanding, interpretation, and generation of human language, allowing NLG software to generate more relevant and coherent text. This is particularly vital in conversational AI used in chatbots and [virtual assistants](https://www.g2.com/categories/intelligent-virtual-assistants) for understanding user intent and maintaining context.
- **User-friendly conversational interface:** The success of platforms like ChatGPT highlights the importance of user-friendly chat platforms. It increased the adoption and integration of NLG technology into diverse applications. The interface allows users to communicate with the system using natural language, even if unfamiliar with complex commands and interfaces. 

### Software and services related to NLG Software

Related solutions that can be used together with NLG software include those discussed here.

- [**AI writing assistants**](https://www.g2.com/categories/ai-writing-assistant) **:** These tools offer many features to help users with content generation and optimization, like grammar and spelling checks, style suggestions, and tone analysis. With the help of AI writing assistants, NLG-generated text can be refined and improved for quality, ensuring it meets defined standards. 
- [**Chatbots**](https://www.g2.com/categories/chatbots) **:** Chatbots operate on a set of predetermined rules and conduct more guided human conversations as compared to AI chatbots. With NLG technology, chatbots can generate contextually appropriate and personalized responses to give users a natural and less restrained conversational experience.

_Researched and written by_ [_Matthew Miller_](https://research.g2.com/insights/author/matthew-miller)

_Reviewed and edited by_ [_Aisha West_](https://www.linkedin.com/in/westeawest/)