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Compare Insider One and Optimove 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how quickly they can implement personalization ideas into live campaigns, highlighting the platform's versatility across various marketing channels.
- Users say that Optimove shines in its segmentation capabilities, with reviewers noting that the platform allows for extensive customization and detailed targeting. Many find the user interface straightforward, making it easier to manage CRM campaigns effectively.
- Reviewers mention that Insider One's support is highly responsive and adaptable, with users valuing the company's willingness to incorporate feedback and make adjustments tailored to their needs. This level of partnership fosters a collaborative environment that many find beneficial.
- According to verified reviews, Optimove's extensive ecosystem is a significant advantage, as users report that most features they need are built-in, reducing reliance on third-party integrations. This integration simplifies the setup process, making it more efficient for daily operations.
- G2 reviewers highlight that while both platforms have strong support, Insider One edges out with a slightly higher quality of support rating. Users appreciate the proactive assistance and the overall commitment to customer success, which enhances their experience with the software.
- Users report that while Optimove has strong capabilities in showing results and impacts on user behavior, Insider One's advanced AI features for personalization provide a more dynamic and responsive marketing experience, making it a preferred choice for those looking for cutting-edge technology.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Insider One
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
9.4
1,164
8.7
198
Ease of Use
9.4
1,177
8.6
199
Ease of Setup
9.0
627
8.0
115
Ease of Admin
9.1
328
8.8
66
Quality of Support
9.6
1,163
9.3
197
Has the product been a good partner in doing business?
9.5
330
9.1
67
Product Direction (% positive)
9.7
1,116
9.3
193
Features by Category
Email Marketing
9.6
514
9.2
130
|
Verified
9.6
492
9.3
138
|
Verified
9.6
495
8.9
132
|
Verified
9.6
436
8.7
124
|
Verified
Online Marketing
Feature Not Available
7.6
94
9.6
531
8.1
113
|
Verified
9.6
548
9.2
137
|
Verified
9.5
535
8.6
116
|
Verified
Feature Not Available
8.2
96
Lead Management
9.5
507
8.4
106
|
Verified
9.5
504
8.6
111
9.6
551
9.3
135
|
Verified
Feature Not Available
8.3
101
|
Verified
9.5
483
8.3
102
|
Verified
9.5
448
8.3
103
|
Verified
9.5
487
8.3
103
|
Verified
9.5
471
8.6
113
|
Verified
Campaign Management
Feature Not Available
8.8
119
|
Verified
Feature Not Available
8.1
96
Feature Not Available
8.5
118
|
Verified
Feature Not Available
7.5
93
Social
Feature Not Available
7.2
84
9.4
442
7.4
88
9.4
453
7.4
91
Feature Not Available
7.2
85
Feature Not Available
7.2
88
Reporting & Analytics
9.4
532
8.9
127
|
Verified
9.4
527
8.1
100
|
Verified
9.4
521
8.4
114
|
Verified
9.4
518
8.5
125
|
Verified
9.1
422
7.2
86
Platform
9.5
529
8.4
106
|
Verified
9.5
278
8.4
96
9.6
507
9.0
104
|
Verified
9.5
444
8.3
86
9.4
449
7.9
89
|
Verified
9.5
490
8.5
101
|
Verified
9.4
430
8.4
88
|
Verified
Agentic AI - Marketing Automation
8.9
25
6.5
8
8.9
25
6.9
8
8.9
25
6.7
8
8.8
25
6.7
8
8.8
25
6.5
8
8.8
24
6.7
9
Integration
9.4
499
8.2
105
|
Verified
9.4
499
8.0
102
|
Verified
9.4
460
8.0
91
|
Verified
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Not enough data
Personalization
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
570
Not enough data
9.6
573
Not enough data
9.6
599
Not enough data
9.6
586
Not enough data
Multichannel
9.6
589
Not enough data
9.5
526
Not enough data
9.6
587
Not enough data
Administration
9.6
583
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
601
Not enough data
9.6
581
Not enough data
Targeting
9.6
594
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
8.5
71
|
Verified
9.5
572
|
Verified
8.5
72
|
Verified
9.6
379
8.2
63
9.5
601
|
Verified
8.5
78
|
Verified
Intelligence
9.4
607
|
Verified
8.7
82
|
Verified
9.4
577
|
Verified
8.7
85
|
Verified
9.6
568
|
Verified
8.3
78
|
Verified
Platform Basics
9.5
655
|
Verified
9.2
95
|
Verified
9.5
654
|
Verified
9.2
99
|
Verified
Platform Data
9.4
639
|
Verified
8.9
93
|
Verified
9.4
617
|
Verified
8.6
99
|
Verified
9.3
651
|
Verified
8.9
101
|
Verified
9.3
619
9.0
97
|
Verified
Platform Additional Functionality
9.5
623
|
Verified
8.9
89
|
Verified
9.5
618
|
Verified
8.4
92
|
Verified
9.4
606
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
8.7
36
6.0
7
8.6
35
8.1
7
8.6
34
7.5
6
8.7
33
8.1
6
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
5.0
8
8.8
32
6.4
7
8.7
32
6.7
7
8.6
31
6.0
7
8.8
32
6.2
7
8.7
33
6.4
7
Analysis
9.3
624
Not enough data
9.4
696
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
659
|
Verified
Not enough data
Engagement
9.6
627
Not enough data
Platform
9.6
675
Not enough data
9.4
627
|
Verified
Not enough data
9.5
547
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Insider One and Optimove are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Personalization Engines, E-Commerce Personalization, Mobile Marketing, and Bot Platforms
Optimove is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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