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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Insider One
Star Rating
(1,227)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOneSignal
Star Rating
(1,095)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OneSignal excels in push notifications, scoring 9.5, while Insider follows closely with a score of 9.7. Reviewers mention that OneSignal's ease of use in setting up push notifications is a significant advantage for small businesses looking to engage their audience quickly.
- Reviewers mention that Insider outshines OneSignal in email marketing features, particularly in building and personalizing emails, where Insider scores 9.6 compared to OneSignal's 8.6. Users on G2 highlight Insider's intuitive email design tools as a key factor for their preference.
- Users say that while OneSignal offers a free entry-level price, Insider's pricing structure is not disclosed, which may be a consideration for budget-conscious buyers. Reviewers mention that OneSignal's free tier is particularly appealing for small businesses just starting with marketing automation.
- G2 users report that Insider provides superior customer support, scoring 9.6 compared to OneSignal's 9.0. Reviewers mention that Insider's support team is responsive and knowledgeable, which is crucial for businesses needing quick resolutions to technical issues.
- Users report that both platforms have strong performance and reliability, but Insider edges out with a score of 9.5 against OneSignal's 8.9. Reviewers mention that Insider's consistent uptime and fast load times enhance their overall user experience.
- Reviewers mention that OneSignal's audience segmentation capabilities score 8.8, while Insider's score of 9.6 highlights its advanced segmentation features. Users on G2 appreciate Insider's ability to create highly targeted campaigns based on user behavior and preferences.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Insider One
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.4
1,103
9.1
639
Ease of Use
9.4
1,111
9.3
918
Ease of Setup
9.0
568
8.9
543
Ease of Admin
9.1
294
9.0
375
Quality of Support
9.6
1,102
9.0
591
Has the product been a good partner in doing business?
9.5
295
9.1
351
Product Direction (% positive)
9.8
1,053
9.0
620
Features by Category
Email Marketing
9.6
504
8.6
98
9.6
483
8.9
96
9.6
486
8.8
95
9.6
427
8.5
90
Online Marketing
Feature Not Available
Feature Not Available
9.6
520
8.7
95
9.6
537
8.6
98
9.5
526
9.1
95
Feature Not Available
Feature Not Available
Lead Management
9.5
494
Feature Not Available
9.5
495
8.5
90
9.6
535
9.2
96
Feature Not Available
Feature Not Available
9.5
473
8.7
91
9.5
438
8.5
92
9.5
479
8.7
95
9.5
462
8.4
85
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.3
436
8.3
88
9.4
446
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
9.4
522
8.6
101
9.4
518
8.5
88
9.3
512
8.0
87
9.4
510
8.1
85
9.1
418
Feature Not Available
Platform
9.5
516
8.6
97
9.5
275
8.5
91
9.6
500
8.3
100
9.5
438
8.1
61
9.4
443
8.2
63
9.5
480
8.9
100
9.4
425
8.0
85
Agentic AI - Marketing Automation
8.8
21
7.3
5
8.7
21
8.0
5
8.8
21
8.3
5
8.7
21
8.0
5
8.7
21
7.3
5
8.7
20
8.0
5
Integration
9.4
490
8.2
91
9.4
488
8.6
99
9.4
453
8.1
89
Visitor Behavior
9.5
572
Not enough data
9.6
589
Not enough data
9.5
537
Not enough data
Templates
9.5
551
Not enough data
9.5
594
Not enough data
9.6
588
Not enough data
Personalization
9.6
577
Not enough data
9.5
565
Not enough data
9.6
578
Not enough data
9.4
514
Not enough data
9.5
557
Not enough data
9.6
561
Not enough data
9.6
588
Not enough data
9.6
573
Not enough data
Multichannel
9.6
579
Not enough data
9.5
514
Not enough data
9.6
576
Not enough data
Administration
9.6
574
Not enough data
9.4
591
Not enough data
9.5
567
Not enough data
9.4
567
Not enough data
Agentic AI - E-Commerce Personalization
8.1
18
Not enough data
8.0
18
Not enough data
Campaigns
Not enough data
8.9
465
Not enough data
9.1
455
Not enough data
8.6
411
Not enough data
8.7
459
Not enough data
8.8
448
Analytics
Not enough data
8.6
443
Not enough data
8.4
439
Optimization
Not enough data
8.4
387
Not enough data
8.6
424
Not enough data
8.8
432
Not enough data
8.7
422
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Segmentation
9.7
598
Not enough data
9.6
574
Not enough data
Targeting
9.6
588
Not enough data
9.6
560
Not enough data
Triggered Content
9.5
501
Not enough data
9.5
496
Not enough data
9.7
549
Not enough data
Personalized Content
9.6
535
Not enough data
9.6
514
Not enough data
9.6
573
Not enough data
Agentic AI - Personalization Engines
8.7
13
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
8.8
14
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
Text Messaging
9.6
81
9.1
34
9.4
75
Feature Not Available
9.5
77
9.1
34
9.4
79
Feature Not Available
9.4
82
8.1
32
9.4
80
8.5
33
9.5
81
9.0
35
9.4
77
9.0
31
SMS Platform
9.4
82
8.8
33
9.5
82
8.7
33
9.3
76
Feature Not Available
Feature Not Available
Feature Not Available
9.3
82
8.5
30
9.3
82
9.1
34
Agentic AI - SMS Marketing
8.8
18
Not enough data
8.7
18
Not enough data
8.6
18
Not enough data
8.7
18
Not enough data
8.7
19
Not enough data
8.5
19
Not enough data
Data Sourcing
9.5
578
|
Verified
Not enough data
9.5
567
|
Verified
Not enough data
9.6
372
Not enough data
9.5
594
|
Verified
Not enough data
Intelligence
9.4
601
|
Verified
Not enough data
9.4
572
|
Verified
Not enough data
9.6
563
|
Verified
Not enough data
Platform Basics
9.5
644
|
Verified
Not enough data
9.5
646
|
Verified
Not enough data
Platform Data
9.4
631
|
Verified
Not enough data
9.4
610
|
Verified
Not enough data
9.3
646
|
Verified
Not enough data
9.3
613
Not enough data
Platform Additional Functionality
9.5
617
|
Verified
Not enough data
9.4
611
|
Verified
Not enough data
9.4
599
Not enough data
Agentic AI - Customer Journey Analytics
8.6
33
Not enough data
8.6
32
Not enough data
8.5
32
Not enough data
8.6
31
Not enough data
Search Setup
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
59
Not enough data
9.6
58
Not enough data
9.5
58
Not enough data
9.6
52
Not enough data
9.7
56
Not enough data
Integration
9.6
60
Not enough data
9.7
54
Not enough data
9.6
56
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
50
Not enough data
9.4
46
Not enough data
9.5
48
Not enough data
9.5
46
Not enough data
9.2
47
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
47
Not enough data
9.5
46
Not enough data
9.4
44
Not enough data
9.3
45
Not enough data
Conversational AI - Conversational Commerce Platforms
7.8
12
Not enough data
8.5
11
Not enough data
7.8
12
Not enough data
Feature Not Available
Not enough data
7.7
11
Not enough data
Platform integration - Conversational Commerce Platforms
8.3
13
Not enough data
7.8
13
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.5
11
Not enough data
Agentic AI - Personalization
8.8
30
Not enough data
8.7
29
Not enough data
8.6
29
Not enough data
8.5
28
Not enough data
8.6
28
Not enough data
8.6
29
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.3
618
8.6
96
9.4
683
8.7
170
|
Verified
9.3
549
|
Verified
8.2
142
9.4
592
|
Verified
8.3
151
Campaigns
9.4
573
|
Verified
8.7
147
|
Verified
9.7
687
|
Verified
9.4
193
|
Verified
9.4
478
8.1
79
9.2
477
Feature Not Available
9.6
560
|
Verified
8.4
138
9.6
645
|
Verified
8.8
181
Engagement
9.6
617
8.3
135
Platform
9.6
665
8.9
148
9.4
615
|
Verified
9.0
156
|
Verified
9.5
540
8.7
141
Agentic AI - Mobile Marketing
9.0
26
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
9.0
26
Not enough data
Categories
Categories
Shared Categories
Insider One and OneSignal are categorized as Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.4%
Apparel & Fashion
10.4%
Cosmetics
3.8%
Marketing and Advertising
3.7%
Financial Services
3.7%
Other
52.0%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.2%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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