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At a Glance
Market Segments
Mid-Market (45.8% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Insider
Star Rating
(1,218)4.8 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderWebEngage
Star Rating
(716)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage offers a solid email campaign feature with a score of 9.0, but Insider excels with a score of 9.6, highlighting its superior capabilities in building and personalizing emails. Reviewers mention that Insider's drag-and-drop email builder is particularly user-friendly and efficient.
- Reviewers mention that while WebEngage has a commendable ease of use score of 8.8, Insider outshines with a score of 9.4. Users on G2 appreciate Insider's intuitive interface, which simplifies navigation and enhances user experience.
- Users say that WebEngage's automated email responses score 8.4, but Insider's score of 9.7 indicates a more robust automation feature. Reviewers highlight Insider's ability to create complex workflows that trigger personalized responses based on user behavior.
- G2 users report that WebEngage's quality of support is rated at 8.6, while Insider's support shines with a score of 9.6. Reviewers mention that Insider's customer service is responsive and knowledgeable, providing timely assistance that enhances the overall user experience.
- Users report that WebEngage's audience segmentation feature scores 8.8, but Insider's 9.6 indicates a more advanced capability. Reviewers mention that Insider allows for dynamic segmentation based on real-time data, enabling more targeted marketing efforts.
- Reviewers mention that while WebEngage has a solid performance and reliability score of 8.6, Insider's score of 9.6 reflects its superior uptime and system stability. Users on G2 appreciate Insider's consistent performance during high-traffic periods, which is crucial for marketing campaigns.
Pricing
Entry-Level Pricing
Insider
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Insider
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
9.4
1,094
8.5
609
Ease of Use
9.4
1,101
8.8
613
Ease of Setup
9.0
558
8.3
383
Ease of Admin
9.1
291
8.7
257
Quality of Support
9.6
1,093
8.6
602
Has the product been a good partner in doing business?
9.5
292
8.8
257
Product Direction (% positive)
9.8
1,043
9.6
587
Features by Category
Email Marketing
9.6
502
8.7
335
|
Verified
9.6
481
8.8
328
|
Verified
9.6
484
8.6
327
|
Verified
9.6
425
8.5
301
|
Verified
Online Marketing
Feature Not Available
8.0
257
9.6
520
8.3
306
|
Verified
9.6
536
8.6
307
|
Verified
9.5
525
8.3
307
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.5
494
8.3
294
|
Verified
9.5
496
8.4
293
|
Verified
9.6
534
8.7
318
|
Verified
Feature Not Available
8.2
269
|
Verified
9.5
473
8.5
278
|
Verified
9.5
437
8.6
298
|
Verified
9.5
478
8.4
287
|
Verified
9.6
461
8.4
279
|
Verified
Campaign Management
Feature Not Available
8.3
292
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.3
436
7.8
242
9.4
446
Feature Not Available
Feature Not Available
7.7
247
Feature Not Available
7.7
245
Reporting & Analytics
9.5
521
8.4
327
|
Verified
9.4
517
8.4
320
|
Verified
9.4
510
8.0
306
|
Verified
9.4
509
8.0
299
|
Verified
9.2
413
7.5
242
Platform
9.5
517
8.5
298
|
Verified
Feature Not Available
8.6
286
|
Verified
9.6
501
8.9
299
|
Verified
9.5
438
8.1
254
|
Verified
9.4
443
8.2
270
|
Verified
9.5
481
8.6
286
|
Verified
9.4
424
Feature Not Available
Agentic AI - Marketing Automation
8.6
18
8.1
17
8.6
18
8.4
17
8.6
18
8.2
16
8.4
18
8.4
16
8.4
18
8.3
16
8.4
17
8.2
16
Integration
9.4
492
8.5
301
|
Verified
9.4
489
8.5
303
|
Verified
9.4
453
8.2
276
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
9.5
572
8.4
129
|
Verified
9.6
590
8.7
132
|
Verified
9.5
539
7.9
122
|
Verified
Templates
9.5
552
8.2
119
|
Verified
9.5
595
8.6
125
|
Verified
9.6
589
8.5
127
|
Verified
Personalization
9.6
577
8.3
127
|
Verified
9.5
566
8.2
131
|
Verified
9.6
579
8.6
129
|
Verified
9.4
514
Feature Not Available
9.5
558
8.5
124
|
Verified
9.6
562
8.3
119
|
Verified
9.6
589
8.7
123
|
Verified
9.6
575
8.8
128
|
Verified
Multichannel
9.6
579
8.6
124
9.5
515
8.7
125
|
Verified
9.6
577
8.5
126
|
Verified
Administration
9.6
575
8.9
126
|
Verified
9.4
592
8.5
128
|
Verified
9.5
570
8.7
127
|
Verified
9.4
569
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
7.8
16
Not enough data
7.7
16
Not enough data
Campaigns
Not enough data
8.7
255
Not enough data
9.0
257
Not enough data
8.8
258
Not enough data
8.8
263
Not enough data
8.9
257
Analytics
Not enough data
8.5
269
Not enough data
8.3
254
Optimization
Not enough data
8.6
232
Not enough data
8.9
259
Not enough data
8.3
237
Not enough data
8.4
230
Agentic AI - Push Notification
Not enough data
8.0
9
Not enough data
7.6
9
Not enough data
7.6
9
Segmentation
9.7
598
Not enough data
9.6
575
Not enough data
Targeting
9.6
590
Not enough data
9.6
562
Not enough data
Triggered Content
9.5
498
Not enough data
9.5
496
Not enough data
9.7
549
Not enough data
Personalized Content
9.6
535
Not enough data
9.6
514
Not enough data
9.6
573
Not enough data
Agentic AI - Personalization Engines
8.5
11
Not enough data
8.6
12
Not enough data
8.7
13
Not enough data
8.6
12
Not enough data
8.6
12
Not enough data
8.7
13
Not enough data
Text Messaging
9.6
79
8.7
221
|
Verified
9.4
73
Feature Not Available
9.5
75
8.6
209
|
Verified
9.4
77
8.0
177
9.4
80
8.5
210
|
Verified
9.4
78
7.5
160
9.5
79
8.9
201
|
Verified
9.4
75
8.8
198
|
Verified
SMS Platform
9.4
80
8.3
222
|
Verified
9.5
80
8.8
223
|
Verified
9.3
74
8.0
149
Feature Not Available
Feature Not Available
9.3
80
7.9
169
9.3
80
8.7
203
|
Verified
Agentic AI - SMS Marketing
8.6
16
8.3
7
8.5
16
8.3
7
8.5
16
8.6
7
8.5
16
8.6
6
8.5
17
8.3
6
8.3
17
7.8
6
Data Sourcing
9.5
577
|
Verified
8.3
119
9.5
566
|
Verified
8.2
118
9.6
369
8.4
117
9.5
592
|
Verified
8.4
122
Intelligence
9.4
599
|
Verified
8.6
121
9.5
570
|
Verified
7.8
122
9.6
561
|
Verified
7.9
116
Platform Basics
Not enough data
8.0
264
Not enough data
8.2
255
Not enough data
8.6
251
Not enough data
8.2
243
Not enough data
8.4
182
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.5
643
|
Verified
8.6
269
|
Verified
9.5
644
|
Verified
8.9
270
|
Verified
Platform Data
9.4
629
|
Verified
8.7
278
|
Verified
9.4
608
|
Verified
8.4
262
|
Verified
9.3
644
|
Verified
8.7
274
|
Verified
9.3
611
Feature Not Available
Platform Additional Functionality
9.5
616
|
Verified
8.8
270
|
Verified
9.4
611
|
Verified
8.7
269
|
Verified
9.4
599
8.4
264
Agentic AI - Customer Journey Analytics
8.4
30
8.5
9
8.6
30
7.4
9
8.6
29
8.7
9
8.6
28
8.3
9
Search Setup
9.5
53
Not enough data
9.6
54
Not enough data
9.5
53
Not enough data
9.6
51
Not enough data
Product Discovery
9.7
56
Not enough data
9.6
55
Not enough data
9.5
55
Not enough data
9.6
49
Not enough data
9.7
53
Not enough data
Integration
9.6
57
Not enough data
9.7
51
Not enough data
9.6
53
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
47
9.1
48
9.5
48
8.9
49
9.4
45
8.4
48
9.5
46
9.0
47
9.5
44
9.0
48
9.2
45
8.2
48
WhatsApp Business Platform - WhatsApp Marketing
9.6
45
8.9
47
9.4
44
8.8
48
9.4
42
8.2
46
9.3
43
8.5
49
Conversational AI - Conversational Commerce Platforms
7.8
12
Not enough data
8.5
11
Not enough data
7.8
12
Not enough data
6.8
11
Not enough data
7.7
11
Not enough data
Platform integration - Conversational Commerce Platforms
8.3
13
Not enough data
7.8
13
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.1
12
Not enough data
8.5
11
Not enough data
Agentic AI - Personalization
8.6
26
Not enough data
8.5
25
Not enough data
8.4
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.4
26
Not enough data
Analysis
9.3
615
8.3
121
9.4
678
8.9
130
|
Verified
9.3
544
|
Verified
8.2
114
9.4
587
|
Verified
8.4
118
Campaigns
9.4
568
|
Verified
8.3
111
|
Verified
9.7
681
|
Verified
9.1
129
|
Verified
9.4
476
8.9
119
|
Verified
9.2
474
Feature Not Available
9.6
555
|
Verified
9.0
120
9.6
640
|
Verified
8.8
123
Engagement
9.6
612
8.3
110
Platform
9.6
660
8.8
120
9.4
611
|
Verified
8.7
110
|
Verified
9.5
533
8.6
104
Agentic AI - Mobile Marketing
8.8
22
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.8
22
Not enough data
Marketing Operations
Not enough data
8.3
212
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.9
229
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
230
|
Verified
Not enough data
8.5
235
|
Verified
Not enough data
8.4
228
|
Verified
Not enough data
8.6
229
|
Verified
Not enough data
8.3
222
|
Verified
Not enough data
8.0
197
Agentic AI - Marketing Analytics
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
9.3
5
Categories
Categories
Shared Categories
Insider and WebEngage are categorized as Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Personalization Engines, and Conversational Commerce Platforms
WebEngage is categorized as Customer Journey Mapping, Push Notification, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.8%
Marketing and Advertising
3.7%
Financial Services
3.7%
Other
52.5%
Financial Services
11.7%
Education Management
11.7%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.4%
Other
58.5%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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