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Compare HubSpot Marketing Hub and Tailwind 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
$0.00
9.99 per month
HubSpot Marketing Hub
Star Rating
(14,433)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansTailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Tailwind. Users appreciate its ability to seamlessly connect various business aspects, enhancing their marketing efforts.
- According to verified reviews, HubSpot Marketing Hub has a much larger volume of feedback, with over 13,000 reviews compared to Tailwind's 137. This suggests a more reliable consensus on its performance and user experience.
- Users say that HubSpot Marketing Hub offers a more intuitive experience, particularly highlighting features like data management and email sequencing, which help streamline their marketing processes effectively.
- Reviewers mention that while Tailwind is recognized for its straightforward social media scheduling capabilities, it falls short in areas like shared inbox and approval workflows, which are crucial for team collaboration.
- Users highlight that Tailwind's AI Labs tool is a standout feature, providing valuable AI copywriting tools for various platforms. However, many users note that they often use it outside its primary intended purpose, indicating a potential mismatch in expectations.
- According to recent feedback, both platforms are praised for their ease of use, but HubSpot Marketing Hub's comprehensive features and integration capabilities make it a more robust choice for businesses looking to expand their marketing efforts.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
HubSpot Marketing Hub
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.5
9,697
8.8
115
Ease of Use
8.6
11,379
8.6
116
Ease of Setup
8.1
7,092
8.8
28
Ease of Admin
8.5
4,986
9.0
27
Quality of Support
8.7
9,171
8.6
87
Has the product been a good partner in doing business?
8.7
4,903
9.6
21
Product Direction (% positive)
8.9
9,337
8.0
112
Features by Category
Email Marketing
8.8
5570
|
Verified
Not enough data
8.9
5423
|
Verified
Not enough data
8.6
5398
|
Verified
Not enough data
8.8
5116
|
Verified
Not enough data
Online Marketing
8.5
5268
|
Verified
Not enough data
8.2
4571
|
Verified
Not enough data
8.1
4294
|
Verified
Not enough data
8.1
4812
|
Verified
Not enough data
8.1
4455
|
Verified
Not enough data
Lead Management
8.5
5022
|
Verified
Not enough data
8.1
4738
|
Verified
Not enough data
8.4
4852
|
Verified
Not enough data
8.0
4360
|
Verified
Not enough data
8.4
4802
|
Verified
Not enough data
8.2
4523
|
Verified
Not enough data
8.4
4499
|
Verified
Not enough data
8.4
4523
|
Verified
Not enough data
Campaign Management
8.2
4101
|
Verified
Not enough data
7.9
3684
|
Verified
Not enough data
7.9
3630
|
Verified
Not enough data
7.2
2774
|
Verified
Not enough data
Social
7.7
3733
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4111
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
7.7
3204
|
Verified
Not enough data
Reporting & Analytics
8.3
5186
|
Verified
Not enough data
8.0
4823
|
Verified
Not enough data
7.6
3973
|
Verified
Not enough data
7.5
3655
|
Verified
Not enough data
7.7
4068
|
Verified
Not enough data
Platform
7.9
3519
|
Verified
Not enough data
8.5
3549
|
Verified
Not enough data
8.7
3492
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2368
|
Verified
Not enough data
8.6
3326
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
295
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3516
|
Verified
Not enough data
8.0
3202
|
Verified
Not enough data
8.1
2987
|
Verified
Not enough data
Social Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8(won by default)
53
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
41
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Feature Not Available
Not enough data
7.7(won by default)
36
Not enough data
8.4(won by default)
43
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3
1276
8.3
24
8.3
1330
7.8
21
8.1
1020
6.6
15
8.3
1095
6.9
15
8.7
1407
6.7
14
8.3
968
7.6
13
Social Management
8.2
2194
8.1
69
8.6
2370
8.8
76
8.4
2105
Feature Not Available
8.3
2253
8.1
69
8.0
1672
Feature Not Available
8.2
953
6.8
13
7.3
326
Not enough data
Agentic AI - Social Media Management
6.7
74
Not enough data
6.9
70
Not enough data
7.0
72
Not enough data
6.8
69
Not enough data
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
437
Not enough data
7.9
434
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
825
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2875
|
Verified
Not enough data
8.3
3119
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Tailwind are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Tailwind is categorized as Social Media Analytics, Social Media Listening Tools, and Social Media Suites
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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