Tailwind Reviews & Product Details

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.

Seller

Tailwind

Discussions

Tailwind Community

Solution Type

All-in-One

Overview by

Susan Moeller

Pricing

Pricing provided by Tailwind.

Plus

9.99

per month

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 142 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Tailwind Integrations

(2)

Integration information sourced from real user reviews.

Canva

Tailwind Media

Tailwind Demo - Instagram Visual Planner

Effortlessly plan a week of Instagram-perfect posts and arrange them into a beautiful, must-follow feed, in minutes.

Tailwind Demo - Schedule Instagram Stories

Boost your engagement by scheduling ALL of your Instagram content including multiple-image posts and Stories.

Automatically schedule Instagram posts at the times when your audience is most likely to engage with them.

Instantly preview a stream of personalized Pin designs to find the right one for your business. Each one is expertly designed and optimized for Pinterest engagement.

Visually plan and schedule Pins at the best times with our award-winning Pinterest scheduler.

Guide your Pinterest strategy by understanding how your audience responds to the content you share. Instantly spot your top-performing posts so you can reproduce what’s working.

Tailwind Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Tailwind, and what problem is it built to solve?

Tailwind is a social media and marketing platform built to help businesses and marketers strengthen their social media presence and engagement, particularly on Pinterest and Instagram. It brings together post scheduling, performance analytics, content discovery, and social media planning tools.

What company sizes and industries is Tailwind the best fit for?

Tailwind is most closely associated with small businesses, with users also represented in mid-market and enterprise organizations. The industries with the strongest presence include marketing, content and publishing, education, and health-related work.

Company size: Small business — the clearest concentration of users.
Company size: Mid-market and enterprise — also represented among positive users.
Industry: Marketing and advertising — a prominent use case.
Industry: Writing, editing, and online media — users apply it to publishing and content promotion.
Industry: Education and health and wellness — also recurring areas of use.

How long does it take to implement Tailwind across a team?

Tailwind can be up and running quickly for straightforward use, with under a day the most common reported time to go live. Some implementations take longer.

Time to go live	Relative frequency
Under a day	Most common
Under a month	Less common
One to three months	Occasional

What customer support options does Tailwind provide, and how do users find the overall support experience?

Tailwind provides self-service and direct support, including FAQs and forums, email or help-desk support, and phone support. The support experience can be helpful and responsive, though response times are uneven; users also describe waits of several days or difficulty getting a reply.

What is the experience like for teams switching to Tailwind from another tool?

Switching to Tailwind has often been about getting scheduling that better suits visual platforms, or finding a simpler and more affordable workflow. Users moving from broader social schedulers such as Agorapulse, Sendible, Later Social, and Hootsuite describe value in Tailwind’s Pinterest- and Instagram-focused tools, while moves from tools such as BoardBooster and Linktree have been tied to usability, reporting, pricing, or bio-link presentation. The transition can mean trading broader platform coverage for capabilities that better match a Pinterest- and Instagram-centered workflow.

What features or capabilities could make Tailwind even more useful?

Tailwind could be more useful with broader platform coverage, stronger analytics, and a smoother day-to-day experience. The most recurring areas for improvement are:

Expand social platform coverage so teams can manage more channels alongside Pinterest and Instagram.
Deepen analytics and reporting, including longer historical views and clearer measures of content impact.
Polish performance and usability by reducing lag and glitches and making navigation and design tools easier to work with.
Add more scheduling control with finer date, queue, and batch-editing options for posts.

G2 reviews are authentic and verified.

Here's how.

Kaprice D.

Owner

Small-Business (50 or fewer emp.)

4/29/2026

"Super Simple Scheduling with Turbo Boost and AI-Powered Pin Writing"

5/5

What do you like best about Tailwind?

It is super simple to use. I love the ease of scheduling and their new Turbo Boost. I love that there is an Ai feature that helps write pin descrptions and titles Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I'm not a fan of the auto pins it generates. Review collected by and hosted on G2.com.

Carla S.

Content creator, blogger

Small-Business (50 or fewer emp.)

12/9/2025

"Helpful for Timing Posts, But Room for Improvement"

3.5/5

What do you like best about Tailwind?

I like that it helps me understand WHEN to post so that I have the best engagement on my posts. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Sometimes Tailwind feels a bit cluttered. There are a LOT of options Review collected by and hosted on G2.com.

Verified User in Construction

Small-Business (50 or fewer emp.)

2/12/2026

"Fast Pin Creation and Posting Made Simple"

4.5/5

What do you like best about Tailwind?

the ease at which i can create and post pins. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

The templates are redundant. I wish the design tools were a bit easier to use. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

10/2/2024

"A Powerful Tool for Social Media Scheduling and Engagement"

3.5/5

What do you like best about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive, automatically selecting the best times to post based on audience engagement. I also appreciate Tailwind Create, which simplifies the process of generating visually appealing posts, saving me time on design tasks. Tailwind's Tribes offer a unique way to connect with like-minded users and expand reach through community-driven content sharing Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

One downside is that Tailwind currently supports only a limited number of platforms—primarily Pinterest and Instagram—which might not be sufficient for users managing a diverse set of social media accounts. Additionally, the pricing can be a bit steep for smaller businesses, especially given that some features, like native carousel scheduling or social listening tools, are missing Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Tailwind solves the challenge of maintaining a consistent social media presence by automating the scheduling process. For instance, I can batch-schedule Instagram and Pinterest posts, ensuring my audience sees regular, optimized content without needing to be online constantly. The SmartLoop feature is great for recirculating high-performing content, which increases visibility and engagement effortlessly. This saves me time and allows me to focus on creating quality content rather than worrying about manual posting Review collected by and hosted on G2.com.

Kate G.

Strength & Fitness Coach

Small-Business (50 or fewer emp.)

2/1/2024

"Deceptive subscription model - steals your money"

0/5

What do you like best about Tailwind?

I hate absolutely everything about Tailwind. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these criminals. Do not use this company. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/13/2023

"Best marketing AI tool to generate content"

5/5

What do you like best about Tailwind?

Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Tailwind has no such significant cons. But it lags behind features from other marketing automation or content tools. Sometimes it behaves miserably like if I signed in, why am I returning to landing pages? Review collected by and hosted on G2.com.

Kate B.

Mid-Market (51-1000 emp.)

4/26/2023

"Its new AI tool is a lifesaver for efficiency"

4/5

What do you like best about Tailwind?

I actually don't really use Tailwind for its primary intended purpose. Instead, I make the most of its AI Labs tool. This feature has a wealth of AI copywriting tools for a wide range of purposes, such as Pinterest titles and descriptions, and Facebook and Instagram captions. These are a great jumping off point for writing excellent copy. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

It could be due to the API, but its Pinterest analytics are fairly limited, so I tend not to use these. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

11/12/2023

"It is a great software"

3.5/5

What do you like best about Tailwind?

It works well, saves time. It helps me get more views on Pinterest. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

If you are just starting out, it's expensive. Review collected by and hosted on G2.com.

Kathleen H.

Writing and Editing

Small-Business (50 or fewer emp.)

6/21/2023

"Amazing"

4.5/5

What do you like best about Tailwind?

It's still a great social media scheduling tool worth looking at. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Support is not so good. So they first need to improve the support system. Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

10/20/2022

"Poor customer service and did not provide meaningful results for my Pinterest page"

1/5

What do you like best about Tailwind?

The pin designer did create some pretty pins for me. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I thought I had cancelled the service because it was not positively impacting my views but then I found out they charged me for another year. Talked to customer service about my concern and they said I was out of luck even though I wasn't actively using their service. It's also very challenging and confusing to cancel their service which I believe they do on purpose to keep customers. Besides the bad service, the product is on the poorer side. The communities are very clicky and generally only share pins with a few other people. When someone did share one of my pins I believe it had zero impact on my page. I could be wrong but I feel like Pinterest was actually penalizing my page because I was posting with Tailwind. My Pinterest views almost doubled 6 months after I STOPPED actively using Tailwind which makes me think they were actually hurting my page. Based on my experience this service is mostly smoke and mirrors and doesn't provide substantial viewership results to support its high price. If you try to cancel then you may get suckered into paying for something you don't want. I recommend promoting your pins directly through Pinterest instead of spending money on this product. Review collected by and hosted on G2.com.