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Compare Hotjar and Siteimprove 
Featured Products
At a Glance
Market Segments
Small-Business (52.3% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(330)4.3 out of 5
Market Segments
Small-Business (52.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSiteimprove
Star Rating
(431)4.6 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SiteimproveHotjar vs Siteimprove
When assessing the two solutions, reviewers found Hotjar easier to use, set up, and administer. However, reviewers preferred doing business with Siteimprove overall.
- Reviewers felt that Siteimprove meets the needs of their business better than Hotjar.
- When comparing quality of ongoing product support, reviewers felt that Siteimprove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Siteimprove over Hotjar.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Siteimprove
No pricing availableFree Trial
Hotjar
Free Trial is available
Siteimprove
No trial information availableRatings
Meets Requirements
8.7
256
9.1
351
Ease of Use
8.9
259
8.7
352
Ease of Setup
9.0
120
8.9
230
Ease of Admin
8.9
111
8.8
229
Quality of Support
8.5
175
9.2
329
Has the product been a good partner in doing business?
8.7
98
9.4
227
Product Direction (% positive)
8.1
252
9.0
341
Features by Category
Metrics
8.7
25
8.8
122
9.1
27
8.7
113
9.0
24
8.6
113
9.1
23
8.4
102
8.8
20
8.3
94
8.6
19
8.4
100
8.7
17
8.3
97
8.9
20
8.1
90
8.9
25
8.2
91
Reporting
Feature Not Available
8.5
109
8.9
19
8.4
108
Feature Not Available
8.2
50
8.1
20
8.4
98
8.5
19
8.2
100
8.2
17
Feature Not Available
8.8
21
8.7
115
Other
8.0
24
8.6
112
Feature Not Available
8.5
112
Feature Not Available
8.6
106
7.6
17
8.3
86
8.1
15
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
7.9
89
Feature Not Available
8.5
93
8.9
139
8.9
133
8.8
139
8.8
132
Monitoring
Not enough data
7.4
45
Not enough data
8.9
122
|
Verified
Not enough data
6.5
40
Administration
Not enough data
8.7
129
|
Verified
Not enough data
8.9
125
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
122
|
Verified
Standards
Not enough data
8.2
108
|
Verified
Not enough data
8.6
111
|
Verified
Not enough data
7.9
69
Not enough data
9.1
89
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
SEO Auditing & Monitoring
Not enough data
8.0
70
Not enough data
8.5
63
Not enough data
8.1
62
Not enough data
8.5
62
Agentic AI - SEO Tools
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.7
5
SEO Content & Rankings
Not enough data
7.8
90
Not enough data
7.8
109
Not enough data
7.4
80
Not enough data
7.3
66
Not enough data
7.7
53
SEO Reporting
Not enough data
7.3
90
Not enough data
8.2
81
Not enough data
7.8
85
Not enough data
7.4
62
Generative AI
Not enough data
6.1
34
Not enough data
6.0
34
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
8.8
189
Not enough data
7.7
66
Not enough data
8.6
183
Not enough data
8.0
99
Reporting
Not enough data
8.7
105
Not enough data
7.9
90
Automation
Not enough data
8.2
96
Not enough data
8.6
101
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
133
Not enough data
8.0
112
Not enough data
8.2
136
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Not enough data
Reporting
9.3
152
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Not enough data
Categories
Categories
Shared Categories
Hotjar and Siteimprove are categorized as Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Computer Software
15.1%
Information Technology and Services
11.3%
Internet
9.6%
Retail
5.5%
Other
42.4%
Higher Education
30.8%
Education Management
9.3%
Financial Services
6.5%
Government Administration
6.1%
Information Technology and Services
4.9%
Other
42.4%
Discussions
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
I want to explore additional modules features like Analytics, Ads and Performance
3 Comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 Comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 Comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
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