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Compare Hotjar and Mixpanel 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free Per Year
Hotjar
Star Rating
(328)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in providing a robust analytics platform with a fantastic user interface, making it particularly useful for product managers. Users appreciate the ability to build reports on the fly and integrate various tools, which enhances their A/B testing and user behavior analysis.
- Users say that Hotjar offers clear visibility into user behavior, which goes beyond traditional analytics. Its combination of heatmaps, session recordings, and user feedback tools allows users to see exactly how visitors interact with their website, providing valuable insights into clicks, scrolls, and movements.
- Reviewers mention that Mixpanel's session replay functionality is a standout feature, helping teams understand user journeys and identify drop-off points in conversion funnels. This capability is particularly praised by those looking to optimize their product's performance.
- According to verified reviews, Hotjar is noted for its ease of setup and user-friendly dashboard. Users find it straightforward to implement and navigate, making it a primary source for UX metrics without a steep learning curve.
- G2 reviewers highlight that while Mixpanel has a higher overall satisfaction score, Hotjar shines in user engagement metrics, with users appreciating its ability to track user interactions effectively. This makes Hotjar a strong choice for those focused on understanding user experience.
- Users report that Mixpanel's reporting capabilities are superior, with features that allow for detailed analysis and tracking of user behavior. This is particularly beneficial for teams that need to make data-driven decisions quickly and efficiently.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Hotjar
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
255
8.8
960
Ease of Use
8.9
258
8.5
969
Ease of Setup
8.9
119
8.1
431
Ease of Admin
8.9
110
8.5
367
Quality of Support
8.5
175
8.4
742
Has the product been a good partner in doing business?
8.7
97
8.8
335
Product Direction (% positive)
8.1
251
8.6
879
Features by Category
Metrics
8.7
25
8.8
266
9.1
27
8.8
337
9.0
24
8.2
293
9.1
23
8.9
350
8.8
20
8.9
347
8.6
19
8.5
313
8.7
17
8.4
287
8.9
20
8.8
316
8.9
25
8.9
338
Reporting
Feature Not Available
8.7
308
8.9
19
8.6
291
Feature Not Available
8.4
212
8.1
20
8.7
329
8.5
19
8.3
239
8.2
17
8.2
244
8.8
21
8.6
332
Other
8.0
24
8.7
328
Feature Not Available
8.2
181
Feature Not Available
8.0
173
7.6
17
8.3
232
8.1
15
8.1
179
Feature Not Available
7.9
174
Feature Not Available
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.2
18
Not enough data
7.4
17
Not enough data
7.6
18
Administration
8.2
70
8.5
277
Feature Not Available
8.3
245
8.9
139
8.7
340
8.8
139
8.8
285
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
265
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
304
Not enough data
8.5
249
Not enough data
8.9
292
Metrics
Not enough data
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
50
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
48
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Feature Not Available
7.5
334
Feature Not Available
8.3
369
Feature Not Available
7.5
305
Not enough data
7.8
358
Agentic AI - Product Analytics
Not enough data
5.3
75
Not enough data
6.4
76
Not enough data
5.8
73
Not enough data
5.9
73
Analytics
7.8
9
9.2
109
8.1
9
8.9
111
9.1
9
9.0
100
7.8
6
8.8
90
8.6
7
8.7
95
Feature Not Available
Feature Not Available
Administration
7.6
7
8.7
84
5.7
5
8.3
85
8.8
8
8.6
88
Generative AI
6.7
5
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Not enough data
Reporting
9.3
152
Not enough data
9.1
145
Not enough data
8.7
126
Not enough data
7.8
105
Not enough data
Metrics
Not enough data
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Categories
Categories
Shared Categories
Hotjar and Mixpanel are categorized as Product Analytics, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Session Replay, User Research, Heatmap Tools, Software Testing, and Survey
Mixpanel is categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.6%
Computer Software
25.1%
Information Technology and Services
11.6%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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