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Compare Heap, Mixpanel, and Google Analytics

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
9.0
Ease of Use
Ease of Use
8.0
7.7
7.6
Ease of Setup
Ease of Setup
9.0
7.0
7.8
Ease of Admin
Ease of Admin
8.3
7.6
8.1
Quality of Support
Quality of Support
8.3
7.8
7.3
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
8.8
6.8
8.4
Meets Requirements
Heap
8.3
Mixpanel
8.2
Google Analytics
9.0
Ease of Use
Heap
8.0
Mixpanel
7.7
Google Analytics
7.6
Ease of Setup
Heap
9.0
Mixpanel
7.0
Google Analytics
7.8
Ease of Admin
Heap
8.3
Mixpanel
7.6
Google Analytics
8.1
Quality of Support
Heap
8.3
Mixpanel
7.8
Google Analytics
7.3
Ease of Doing Business With
Heap
8.4
Mixpanel
8.1
Google Analytics
8.2
Product Direction (% positive)
Heap
8.8
Mixpanel
6.8
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
Mixpanel
8.6
Google Analytics
9.0
Engagement
Heap
8.1
Mixpanel
8.5
Google Analytics
8.7
Entry and Exit Pages
Heap
7.9
Mixpanel
7.8
Google Analytics
8.7
Standard Event Tracking
Heap
9.1
Mixpanel
8.6
Google Analytics
8.5
Custom Event Tracking
Heap
8.6
Mixpanel
8.6
Google Analytics
8.3
Retention
Heap
7.7
Mixpanel
7.9
Google Analytics
8.3
Return
Heap
7.8
Mixpanel
8.0
Google Analytics
8.4
Conversions
Heap
8.2
Mixpanel
8.4
Google Analytics
8.5
Funnels
Heap
8.5
Mixpanel
8.8
Google Analytics
8.1
Reporting
Real-Time Reporting
Heap
8.5
Mixpanel
8.4
Google Analytics
8.7
Trending
Heap
7.5
Mixpanel
8.1
Google Analytics
8.5
Retroactive Reporting
Heap
8.8
Mixpanel
7.8
Google Analytics
8.2
Segmentation
Heap
7.9
Mixpanel
8.4
Google Analytics
8.4
Mobile Reporting
Heap
8.0
Mixpanel
7.8
Google Analytics
8.5
Unification Across Devices
Heap
8.3
Mixpanel
7.4
Google Analytics
8.2
Custom Reports and Dashboards
Heap
7.8
Mixpanel
7.5
Google Analytics
8.5
User Identification
Geolocation
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
9.1
Demographics
Heap
Not enough data available
Mixpanel
7.8
Google Analytics
8.9
User Segmentation
Heap
Not enough data available
Mixpanel
8.1
Google Analytics
8.8
Other
User Data
Heap
8.1
Mixpanel
8.3
Google Analytics
8.4
Site Search Reporting
Heap
7.3
Mixpanel
7.5
Google Analytics
8.5
Load Time Monitoring
Heap
7.5
Mixpanel
7.2
Google Analytics
8.3
Campaign Tracking
Heap
8.0
Mixpanel
7.8
Google Analytics
8.7
E-Commerce
Heap
7.5
Mixpanel
7.2
Google Analytics
8.4
Promotional Messages
Heap
Not enough data available
Mixpanel
7.4
Google Analytics
8.0
Administration Alerts
Heap
Not enough data available
Mixpanel
7.6
Google Analytics
8.2
Tracking & Reporting
User Path Tracking
Heap
Not enough data available
Mixpanel
7.5
Google Analytics
8.7
User Activity History
Heap
Not enough data available
Mixpanel
8.2
Google Analytics
8.5
Crash Reporting
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
7.9
Custom Event Tracking
Heap
Not enough data available
Mixpanel
8.6
Google Analytics
8.4
Real-Time Insights
Heap
Not enough data available
Mixpanel
7.5
Google Analytics
8.8
Attribution
Heap
Not enough data available
Mixpanel
6.7
Google Analytics
8.4
Dashboard
Heap
Not enough data available
Mixpanel
7.8
Google Analytics
8.8
Variation Testing
A/B Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.4
Conversion Goal
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.8
Confidence Level
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.5
Multivariate Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.2
Split URL Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
7.9
Landing Pages
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.6
Reports and Dashboards
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.8
Mobile Optimization
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.7
Custom Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.5
Profile Storage Duration
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.6
Heat Maps
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
7.8
Session Replays
Heap
Not enough data available
Mixpanel
Not enough data available
Google Analytics
8.0
Administration
Performance and Reliability
Heap
8.1
Mixpanel
8.2
Google Analytics
8.9
User, Role, and Access Management
Heap
8.1
Mixpanel
8.0
Google Analytics
8.9
API / Integrations
Heap
8.0
Mixpanel
7.9
Google Analytics
8.4
QA Testing
Heap
Not enough data available
Mixpanel
7.7
Google Analytics
8.1
Metrics
Conversions
Heap
9.0
Mixpanel
7.9
Google Analytics
8.7
Sessions - Mobile App Analytics
Heap
8.9
Mixpanel
7.9
Google Analytics
9.0
Engagement
Heap
9.5
Mixpanel
8.0
Google Analytics
8.9
Exit Tracking
Heap
8.2
Mixpanel
6.5
Google Analytics
8.6
Events
Heap
9.0
Mixpanel
8.6
Google Analytics
8.6
Retention
Heap
8.3
Mixpanel
7.6
Google Analytics
8.6
Return
Heap
8.3
Mixpanel
7.0
Google Analytics
8.6
Funnels
Heap
8.6
Mixpanel
8.1
Google Analytics
8.4
Reporting
Real-Time
Heap
8.8
Mixpanel
8.3
Google Analytics
8.9
Trending
Heap
8.5
Mixpanel
7.7
Google Analytics
8.7
Retroactive Reporting
Heap
8.2
Mixpanel
7.5
Google Analytics
8.4
Segmentation
Heap
8.9
Mixpanel
8.0
Google Analytics
8.6
Dashboards
Heap
8.9
Mixpanel
7.7
Google Analytics
8.9
Custom Reports and Dashboards
Heap
8.7
Mixpanel
7.5
Google Analytics
8.6
Other
User Data
Heap
9.4
Mixpanel
7.9
Google Analytics
8.7
Load Time Monitoring
Heap
7.9
Mixpanel
6.9
Google Analytics
8.6
Campaign Tracking
Heap
8.7
Mixpanel
7.7
Google Analytics
8.7
E-Commerce
Heap
Not enough data available
Mixpanel
6.7
Google Analytics
8.6
Tracking
Standard Tracking
Heap
9.0
Mixpanel
8.0
Google Analytics
9.0
Tracking Flexibility
Heap
9.3
Mixpanel
7.6
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Heap
Not enough data available
Mixpanel
7.5
Google Analytics
8.4
System Notifications
Heap
Not enough data available
Mixpanel
7.1
Google Analytics
8.4
Alerts
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
8.4
Administration
API / Integrations
Heap
8.7
Mixpanel
7.1
Google Analytics
8.7
QA Testing
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
8.5
Performance and Reliability
Heap
9.2
Mixpanel
8.0
Google Analytics
8.9
User, Role, and Access Management
Heap
8.9
Mixpanel
7.5
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.5%
64.4%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
31.0%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.7%
4.6%
11.9%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Internet
24.5%
Computer Software
25.7%
Marketing and Advertising
22.1%
 
Computer Software
14.4%
Internet
18.7%
Information Technology and Services
6.8%
 
Information Technology and Services
13.7%
Information Technology and Services
14.3%
Computer Software
6.8%
 
Marketing and Advertising
12.9%
Marketing and Advertising
7.0%
Internet
6.1%
 
Insurance
2.2%
Financial Services
7.0%
Higher Education
3.0%
 
Other
32.4%
Other
27.3%
Other
55.2%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Heap
No downloads provided
Google Analytics
No downloads provided
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