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Compare Google Trends and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Small-Business (64.7% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Google Trends
Star Rating
(256)4.6 out of 5
Market Segments
Small-Business (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google TrendsSemrush
Star Rating
(3,148)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a go-to for users who need everything from keyword research to competitor analysis. One user mentioned, "What I like most about Semrush is that it puts almost everything you need for SEO in one place."
- Users say Google Trends stands out for its simplicity and effectiveness in tracking audience interest shifts. Reviewers appreciate its clean interface and easy-to-interpret charts, stating, "Google Trends is one of the fastest ways to understand audience interest shifts."
- According to verified reviews, Semrush has a higher overall satisfaction score, indicating that users feel more positively about their experience. With a G2 Score of 93.42, many users highlight its powerful data capabilities, calling it a "powerhouse of data!"
- Reviewers mention that Google Trends is particularly useful for validating campaign ideas and analyzing seasonal behavior, making it a valuable tool for marketers. One user noted, "It shows real-time data of trending topics and keywords across geography."
- G2 reviewers highlight that while Semrush offers a wealth of features, some users find the learning curve steep compared to Google Trends, which is praised for its user-friendly navigation. A recent user remarked on Google Trends' ease of use, stating it is "fairly easy to navigate."
- Users report that Semrush's robust support for SEO auditing and change tracking is a significant advantage, with one user stating, "Their competitor analysis tools have been the most helpful to us to see where our gaps are with our competitors." In contrast, Google Trends, while effective, may not provide the same depth of analysis for SEO tasks.
Pricing
Entry-Level Pricing
Google Trends
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Google Trends
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.8
210
8.8
2,531
Ease of Use
9.4
211
8.3
2,557
Ease of Setup
9.5
73
8.6
1,759
Ease of Admin
9.3
41
8.6
1,307
Quality of Support
8.3
157
8.6
2,222
Has the product been a good partner in doing business?
9.4
36
8.7
1,288
Product Direction (% positive)
8.9
205
8.8
2,440
Features by Category
Metrics
Not enough data
8.4
439
Not enough data
8.3
433
Not enough data
7.9
415
Not enough data
7.7
389
Not enough data
7.4
378
Not enough data
7.5
372
Not enough data
7.4
375
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
426
Not enough data
8.2
417
Not enough data
7.8
401
Not enough data
7.7
401
Not enough data
7.9
396
Not enough data
7.6
376
Not enough data
8.0
410
Other
Not enough data
7.7
388
Not enough data
8.1
401
Not enough data
7.7
390
Not enough data
8.0
392
Not enough data
7.4
357
Not enough data
7.0
336
Not enough data
7.6
356
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
367
Not enough data
7.4
354
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
275
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
218
Not enough data
8.0(won by default)
214
Reports & Dashboards
Not enough data
8.4(won by default)
278
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
272
Not enough data
7.9(won by default)
211
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Local Search Optimization
Not enough data
8.9
601
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
8.8
583
|
Verified
Platform Basics
Not enough data
8.5
573
Not enough data
8.5
579
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
547
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
108
Not enough data
8.2
105
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.4
108
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
101
Not enough data
8.7
111
Marketing Campaign Performance
Not enough data
8.5
83
Not enough data
8.7
84
Agentic AI - Marketing Calendar
Not enough data
7.3
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Other Features
Not enough data
8.4
109
Not enough data
8.8
95
SEO Auditing & Monitoring
7.7
141
8.7
1027
8.3
132
9.0
927
8.1
132
8.8
865
7.2
131
8.8
891
Agentic AI - SEO Tools
6.8
12
6.6
181
7.3
13
6.7
182
6.1
12
6.7
183
8.1
12
6.7
179
7.6
12
6.5
179
7.8
13
6.6
174
8.2
13
6.8
177
SEO Content & Rankings
7.1
141
8.2
1509
8.9
174
9.1
1651
7.3
144
8.8
1559
8.3
148
8.2
933
8.3
145
8.5
873
SEO Reporting
7.9
157
8.9
1617
8.4
146
8.6
1018
7.3
133
8.3
979
6.6
120
7.8
846
Generative AI
6.1
90
6.8
410
6.2
90
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
204
Not enough data
8.0
179
Not enough data
7.8
150
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Planning
Not enough data
7.7
235
Publishing
Not enough data
7.7
237
Social Media
Not enough data
7.6
237
Planning
Not enough data
7.9
362
Generative AI
Not enough data
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Agentic AI - Content Creation
Not enough data
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
AI Visibility & Tracking
Not enough data
7.9
70
Not enough data
7.9
79
Sentiment & Brand Analysis
Not enough data
7.9
67
Not enough data
6.4
57
Competitive Benchmarking
Not enough data
7.4
60
Not enough data
7.7
67
AI Content Optimization
Not enough data
7.7
62
Not enough data
7.7
63
Reporting & Alerts
Not enough data
6.8
58
Not enough data
7.6
67
Tools
Not enough data
Feature Not Available
Not enough data
8.2
669
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
659
Not enough data
8.2
645
Not enough data
8.0
586
Not enough data
7.7
584
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
395
|
Verified
Not enough data
8.6
433
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
7.2
58
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Trends and Semrush are categorized as SEO Tools
Unique Categories
Google Trends has no unique categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Google Trends
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.8%
Information Technology and Services
10.3%
Computer Software
8.3%
Retail
3.6%
Market Research
3.6%
Other
50.4%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
45.9%
Discussions
What does Google Trends do?
2 Comments
SP
Google Trends shows what is trending search terms and topics going around the world. You can set filters for a different locations to check what is trending...Read more
What is Google Trends used for?
2 Comments
AJ
To get the insights and latest trends in searches and interestes among the majorityRead more
What is the use of Google Trends?
1 Comment
JS
Seeing what people are searching for over time. This can help offer insight for SEO, content marketing, developing content ideas, and monitoring cultural...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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