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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics
Star Rating
(6,606)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSingular
Star Rating
(464)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Geolocation tracking with a score of 9.1, allowing businesses to understand their audience's geographical distribution effectively. In contrast, Singular's score of 8.6 indicates it may not provide as detailed insights in this area.
- Reviewers mention that Google Analytics offers robust User Segmentation capabilities, scoring 8.8, which helps businesses tailor their marketing strategies. Singular, with a score of 8.3, may not provide the same level of granularity in segmenting users.
- G2 users highlight that Singular shines in Quality of Support, achieving a remarkable score of 9.4, which indicates a strong commitment to customer service. Google Analytics, with a score of 7.5, may leave users wanting more in terms of support responsiveness.
- Users on G2 report that Singular's Custom Event Tracking feature, scoring 9.0, allows for more tailored tracking of user interactions compared to Google Analytics' score of 8.6, which may not be as flexible for specific event tracking needs.
- Reviewers mention that Google Analytics provides excellent Real-Time Insights with a score of 8.9, enabling businesses to monitor user activity as it happens. Singular's score of 8.0 suggests it may not deliver the same immediacy in insights.
- Users say that Google Analytics has a strong reputation for Dashboard usability, scoring 8.9, which allows for easy visualization of data. Singular, with a score of 8.5, may not offer the same level of intuitive dashboard design.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Google Analytics
No trial information availableSingular
Free Trial is available
Ratings
Meets Requirements
9.0
5,499
8.8
394
Ease of Use
7.8
5,530
8.7
399
Ease of Setup
7.9
2,734
8.4
244
Ease of Admin
8.3
2,601
8.9
173
Quality of Support
7.5
4,576
9.4
393
Has the product been a good partner in doing business?
8.3
2,382
9.2
179
Product Direction (% positive)
8.5
5,377
9.1
376
Features by Category
Metrics
9.0
4008
Not enough data
8.7
3990
Not enough data
8.7
3930
Not enough data
8.6
3612
Not enough data
8.4
3382
Not enough data
8.4
3590
Not enough data
8.5
3637
Not enough data
8.6
3702
Not enough data
8.2
3292
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3536
Not enough data
8.2
3248
Not enough data
8.4
3490
Not enough data
8.5
3430
Not enough data
8.3
3108
Not enough data
8.5
3654
Not enough data
Other
8.5
3677
Not enough data
8.5
3493
Not enough data
8.3
3284
Not enough data
8.7
3423
Not enough data
8.5
2694
Not enough data
8.0
2421
Not enough data
8.2
2796
Not enough data
Agentic AI - Digital Analytics
7.7
82
Not enough data
8.0
83
Not enough data
7.7
82
Not enough data
8.4
86
Not enough data
Administration
8.5
2616
Not enough data
8.2
2327
Not enough data
8.9
3453
Not enough data
8.9
3561
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1174
Feature Not Available
8.8
1133
8.3
162
9.1
1146
8.6
164
Tracking & Reporting
8.6
1018
9.0
178
8.9
1162
8.0
172
8.5
1067
8.9
176
8.9
1176
8.5
184
8.7
1120
8.0
128
8.6
1095
8.0
112
Metrics
8.8
233
8.4
148
8.7
229
Feature Not Available
8.7
222
8.2
149
8.6
232
8.3
141
8.8
236
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Exchange Functions
9.2
12
Not enough data
9.2
12
Not enough data
Data as a Service
9.3
12
Not enough data
8.9
12
Not enough data
9.4
12
Not enough data
9.0
12
Not enough data
Management
9.2
12
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
9.0
12
Not enough data
Tools
8.3
1122
Not enough data
8.9
1492
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1497
Not enough data
8.9
1497
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
233
8.4
148
8.7
229
Feature Not Available
8.7
222
8.2
149
8.6
232
8.3
141
8.8
236
8.9
154
Categories
Categories
Shared Categories
Google Analytics and Singular are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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