Compare Google Analytics and Singular 
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (53.7% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics
Star Rating
(6,754)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSingular
Star Rating
(508)4.5 out of 5
Market Segments
Mid-Market (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like in-depth reporting tools that allow users to track metrics such as page views and session length. This level of detail helps users understand user interactions and traffic sources effectively.
- Users say that Singular stands out for its highly accurate attribution tracking and flexible reporting capabilities. The unified dashboard consolidates data from multiple channels, making it easier for users to tailor the platform to their specific needs and make quick decisions based on clear reporting.
- Reviewers mention that Google Analytics has a well-refined user experience, particularly in managing dashboards and audience segmentation. Users appreciate the ability to break down audiences by behavior and demographics, which enhances their marketing strategies.
- According to verified reviews, Singular is praised for its ease of use and reliable performance. Users highlight the platform's implementation documentation and customer support, which contribute to a smoother onboarding experience and ongoing usability.
- G2 reviewers note that while Google Analytics has a higher overall satisfaction score, Singular's quality of support is notably strong, with users appreciating the responsiveness and helpfulness of the customer service team.
- Users report that Google Analytics, despite its complexity, provides valuable insights that can significantly enhance marketing efforts, while Singular's customization options allow for a more tailored approach to campaign data management, making both tools valuable depending on user needs.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Google Analytics
No trial information availableSingular
Free Trial is available
Ratings
Meets Requirements
9.0
5,614
8.8
418
Ease of Use
7.8
5,650
8.7
425
Ease of Setup
8.0
2,855
8.4
269
Ease of Admin
8.3
2,632
8.9
179
Quality of Support
7.5
4,678
9.4
416
Has the product been a good partner in doing business?
8.4
2,410
9.2
185
Product Direction (% positive)
8.5
5,484
9.1
399
Features by Category
Metrics
9.0
4070
Not enough data
8.8
4032
Not enough data
8.7
3950
Not enough data
8.6
3626
Not enough data
8.4
3404
Not enough data
8.4
3597
Not enough data
8.5
3644
Not enough data
8.6
3744
Not enough data
8.2
3318
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3551
Not enough data
8.2
3256
Not enough data
8.4
3509
Not enough data
8.5
3436
Not enough data
8.3
3113
Not enough data
8.5
3694
Not enough data
Other
8.5
3704
Not enough data
8.5
3496
Not enough data
8.3
3287
Not enough data
8.7
3479
Not enough data
8.5
2701
Not enough data
8.0
2422
Not enough data
8.2
2800
Not enough data
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.1
89
Not enough data
7.8
87
Not enough data
8.5
92
Not enough data
Administration
8.5
2654
Not enough data
8.2
2332
Not enough data
8.9
3473
Not enough data
8.9
3567
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Feature Not Available
8.8
1133
8.3
164
9.1
1149
8.6
165
Tracking & Reporting
8.6
1018
9.0
182
8.9
1164
8.0
172
8.5
1068
8.9
185
8.9
1178
8.6
189
8.7
1122
8.1
129
8.6
1095
8.0
113
Metrics
8.8
235
8.4
150
8.7
230
Feature Not Available
8.8
224
8.3
151
8.6
234
8.3
144
8.8
237
8.9
158
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
46
Threat Detection
Not enough data
7.9
40
Not enough data
8.3
38
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
220
Not enough data
8.5
191
Not enough data
8.6
185
Not enough data
8.8
191
Not enough data
8.5
189
Not enough data
8.5
166
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
220
Not enough data
8.6
200
Not enough data
8.7
196
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1121
Not enough data
8.9
1496
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1463
Not enough data
8.9
1502
Not enough data
8.9
1499
Not enough data
8.7
1415
Not enough data
8.7
1431
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Marketing Operations
Not enough data
8.6
247
|
Verified
Not enough data
8.9
265
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
253
|
Verified
Not enough data
8.7
273
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
235
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
7.4
29
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.7
8
Analytics
Not enough data
9.8
8
Not enough data
9.5
10
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
235
8.4
150
8.7
230
Feature Not Available
8.8
224
8.3
151
8.6
234
8.3
144
8.8
237
8.9
158
Categories
Categories
Shared Categories
Google Analytics and Singular are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.9%
Other
56.8%
Computer Games
25.7%
Financial Services
11.1%
Marketing and Advertising
10.9%
Entertainment
9.8%
Retail
5.2%
Other
37.4%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
What are the new features and preparations for the Cookieless future?
1 Comment
G2
Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
