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Compare Google Analytics and Singular 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSingular
Star Rating
(491)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over Singular, which some users feel lacks similar granularity.
- Users say that Singular stands out for its user-friendly interface and robust reporting options. Many appreciate the platform's ease of use, particularly in configuring multiple attribution settings, which simplifies the process of tracking installs and revenue attributions.
- Reviewers mention that Google Analytics has a slight edge in integration capabilities, with users praising its less latency and deep research functionalities. This is particularly beneficial for those who require detailed insights to enhance their analytical tasks, making it a preferred choice for data-driven decision-making.
- According to verified reviews, Singular's quality of support is notably high, with users expressing satisfaction with the assistance they receive. The proactive engagement from support representatives, like Eduardo Ochoa, is frequently mentioned as a key factor in user satisfaction.
- G2 reviewers highlight that while both platforms have similar star ratings, Google Analytics benefits from a significantly larger user base, which contributes to its higher overall G2 Score. This suggests a broader consensus on its effectiveness and reliability compared to Singular.
- Users report that Google Analytics is particularly strong in real-time insights and user path tracking, which are crucial for businesses looking to optimize their online presence. In contrast, while Singular offers valuable features like fraud detection, some users feel it may not provide the same level of detail in real-time analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Google Analytics
No trial information availableSingular
Free Trial is available
Ratings
Meets Requirements
9.0
5,556
8.8
407
Ease of Use
7.8
5,591
8.7
414
Ease of Setup
7.9
2,795
8.4
258
Ease of Admin
8.3
2,620
8.9
177
Quality of Support
7.5
4,625
9.4
406
Has the product been a good partner in doing business?
8.3
2,399
9.2
183
Product Direction (% positive)
8.5
5,434
9.1
389
Features by Category
Metrics
9.0
4045
Not enough data
8.8
4015
Not enough data
8.7
3944
Not enough data
8.6
3622
Not enough data
8.4
3396
Not enough data
8.4
3598
Not enough data
8.5
3646
Not enough data
8.6
3728
Not enough data
8.2
3311
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3551
Not enough data
8.2
3257
Not enough data
8.4
3503
Not enough data
8.5
3437
Not enough data
8.3
3117
Not enough data
8.5
3680
Not enough data
Other
8.5
3697
Not enough data
8.5
3500
Not enough data
8.3
3293
Not enough data
8.7
3449
Not enough data
8.5
2702
Not enough data
8.0
2427
Not enough data
8.2
2803
Not enough data
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Not enough data
Administration
8.5
2636
Not enough data
8.2
2335
Not enough data
8.9
3463
Not enough data
8.9
3568
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Feature Not Available
8.8
1136
8.2
163
9.1
1151
8.6
164
Tracking & Reporting
8.6
1021
9.0
180
8.9
1166
8.0
172
8.5
1071
8.9
181
8.9
1180
8.5
186
8.7
1123
8.1
129
8.6
1098
8.0
113
Metrics
8.8
238
8.4
148
8.7
233
Feature Not Available
8.8
227
8.2
149
8.6
237
8.3
142
8.8
240
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
45
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
219
Not enough data
8.5
190
Not enough data
8.6
185
Not enough data
8.8
189
Not enough data
8.5
187
Not enough data
8.5
165
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
218
Not enough data
8.6
198
Not enough data
8.7
195
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
262
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
249
|
Verified
Not enough data
8.7
268
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
238
8.4
148
8.7
233
Feature Not Available
8.8
227
8.2
149
8.6
237
8.3
142
8.8
240
8.9
156
Categories
Categories
Shared Categories
Google Analytics and Singular are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.7%
Computer Games
25.6%
Marketing and Advertising
10.9%
Financial Services
10.7%
Entertainment
10.0%
Retail
5.3%
Other
37.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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