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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,622)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSAS Customer Intelligence 360
Star Rating
(133)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAS Customer Intelligence 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in "Sessions - Digital Analytics" with a score of 9.0, indicating its strong capability in tracking user interactions effectively, while SAS Customer Intelligence 360 scores slightly lower at 8.8.
- Reviewers mention that SAS Customer Intelligence 360 offers superior "Quality of Support" with a score of 8.7 compared to Google Analytics' 7.5, highlighting a more responsive and helpful support team.
- G2 users note that Google Analytics provides robust "Real-Time Reporting" features, scoring 8.8, which allows businesses to monitor user activity as it happens, whereas SAS Customer Intelligence 360 matches this score but lacks the same level of user-friendly interface.
- Users on G2 emphasize that SAS Customer Intelligence 360 shines in "Email Marketing" capabilities, particularly in "Automated Email Responses" with a score of 8.7, which is crucial for businesses focusing on personalized customer engagement.
- Reviewers mention that Google Analytics has a more intuitive "Ease of Use" rating of 7.8, making it easier for small businesses to adopt, while SAS Customer Intelligence 360, with a score of 8.5, is noted for its complexity that may require more training.
- Users say that Google Analytics' "Custom Event Tracking" feature, scoring 8.5, is highly praised for its flexibility, allowing businesses to tailor their tracking needs, while SAS Customer Intelligence 360's similar feature scores 8.5 but is often described as less straightforward to implement.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSAS Customer Intelligence 360
No pricing availableFree Trial
Google Analytics
No trial information availableSAS Customer Intelligence 360
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.8
106
Ease of Use
7.8
5,541
8.4
113
Ease of Setup
8.0
2,745
7.7
70
Ease of Admin
8.2
2,602
7.5
30
Quality of Support
7.5
4,586
8.7
104
Has the product been a good partner in doing business?
8.3
2,383
8.1
30
Product Direction (% positive)
8.5
5,388
9.3
104
Features by Category
Email Marketing
Not enough data
8.4
28
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.5
28
Online Marketing
Not enough data
7.7
28
Not enough data
8.1
28
Not enough data
8.2
29
Not enough data
8.2
28
Not enough data
8.3
28
Lead Management
Not enough data
8.6
28
Not enough data
8.7
30
Not enough data
8.5
30
Not enough data
8.1
29
Not enough data
8.2
28
Not enough data
8.3
28
Not enough data
8.1
27
Not enough data
8.3
28
Campaign Management
Not enough data
8.3
28
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
7.7
27
Social
Not enough data
7.9
26
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.0
28
Not enough data
8.4
29
Reporting & Analytics
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
7.8
27
Platform
Not enough data
8.1
26
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
25
Not enough data
8.1
26
Not enough data
8.2
27
Not enough data
8.1
27
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
28
Not enough data
8.5
26
Not enough data
8.4
26
Metrics
9.0
4016
8.9
15
8.8
3996
8.8
15
8.7
3935
8.9
15
8.6
3616
8.5
14
8.4
3386
8.7
14
8.4
3594
8.3
13
8.5
3640
8.8
14
8.6
3706
8.8
13
8.2
3296
8.8
14
Reporting
Feature Not Available
8.7
13
8.5
3541
8.3
14
8.2
3251
8.6
14
8.4
3494
8.8
13
8.5
3433
8.7
14
8.3
3111
8.8
13
8.5
3660
8.8
14
Other
8.5
3683
8.9
14
8.5
3496
8.5
13
8.3
3288
8.8
12
8.7
3428
8.6
13
8.5
2697
8.8
13
8.0
2424
8.7
13
8.2
2799
8.8
13
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
8.5
13
8.2
2330
8.6
13
8.9
3458
8.7
13
8.9
3564
8.8
13
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.9
22
Not enough data
8.6
22
Intelligence
Not enough data
8.8
22
Not enough data
8.5
22
Not enough data
8.8
22
Platform Basics
Not enough data
8.6
22
Not enough data
8.2
21
Not enough data
8.8
21
Not enough data
8.3
21
Not enough data
8.7
21
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
9.1
23
Not enough data
9.0
23
Not enough data
8.7
22
Not enough data
8.5
22
Campaign Activity
Not enough data
9.0
23
Not enough data
8.6
22
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
9.3
23
Not enough data
8.3
22
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and SAS Customer Intelligence 360 are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
SAS Customer Intelligence 360 is categorized as Customer Journey Mapping, Marketing Analytics, Customer Data Platform (CDP), Marketing Automation, Publisher Ad Server, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAS Customer Intelligence 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
13.1%
Banking
10.0%
Information Technology and Services
7.7%
Consulting
5.4%
Retail
4.6%
Other
59.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
SAS Customer Intelligence 360 has no discussions with answers
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