1. [Home](https://www.g2.com/) 2. ... 3. [Personalization Engines](https://www.g2.com/categories/personalization-engines) 4. [SAS Customer Intelligence 360 Discussions](https://www.g2.com/products/sas-customer-intelligence-360-sas/discuss) [ ![SAS Customer Intelligence 360](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_573dd28ac23de879455689d908a44e48/sas-customer-intelligence-360-sas.jpg "SAS Customer Intelligence 360") ![Reward for good SAS Customer Intelligence 360 reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/38891/medal.svg "Reward for good SAS Customer Intelligence 360 reviews") ](/products/sas-customer-intelligence-360-sas/reviews) # SAS Customer Intelligence 360 Discussions SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions. ![SAS Customer Intelligence 360](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_573dd28ac23de879455689d908a44e48/sas-customer-intelligence-360-sas.jpg "SAS Customer Intelligence 360") SAS Customer Intelligence 360 Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **2** discussions ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F&title=What+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fsas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fsas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fsas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fsas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for%0aWhat+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fsas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for%0aWhat+is+SAS+Intelligent+Advertising+for+Publishers+used+for%3F) - Copy link - [ ## What is SAS Intelligent Advertising for Publishers used for? ](/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) What is SAS Intelligent Advertising for Publishers used for? 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