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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (62.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics
Star Rating
(6,622)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPendo
Star Rating
(1,551)4.4 out of 5
Market Segments
Mid-Market (62.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Geolocation tracking with a score of 9.1, allowing businesses to understand their audience's location better, while Pendo's score of 8.0 in this area indicates it may not provide as detailed insights.
- Reviewers mention that Google Analytics offers superior Sessions - Digital Analytics capabilities, scoring 9.0 compared to Pendo's 8.7, which helps users track and analyze user sessions more effectively.
- G2 users highlight that Pendo shines in Autonomous Task Execution with a score of 9.0, indicating its ability to automate tasks efficiently, whereas Google Analytics falls short with a score of 6.8, suggesting less automation capability.
- Users on G2 say that Google Analytics provides robust Custom Reports and Dashboards with a score of 8.5, which allows for tailored reporting, while Pendo's score of 8.2 suggests it may not offer the same level of customization.
- Reviewers mention that Pendo has a strong edge in Quality of Support, scoring 8.5 compared to Google Analytics' 7.5, indicating that users may find Pendo's customer service more responsive and helpful.
- Users report that Google Analytics is favored for its Demographics reporting, scoring 8.9, which provides detailed insights into user demographics, while Pendo's score of 7.9 suggests it may not deliver as comprehensive demographic data.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Google Analytics
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.5
1,188
Ease of Use
7.8
5,542
8.2
1,202
Ease of Setup
8.0
2,746
7.9
561
Ease of Admin
8.2
2,602
8.5
555
Quality of Support
7.5
4,586
8.5
1,039
Has the product been a good partner in doing business?
8.3
2,383
8.9
531
Product Direction (% positive)
8.5
5,389
8.5
1,103
Features by Category
Metrics
9.0
4016
8.7
454
8.8
3996
8.7
472
8.7
3935
8.4
420
8.6
3616
8.8
465
8.4
3386
8.5
422
8.4
3594
8.2
395
8.5
3640
8.2
359
8.6
3706
8.2
335
8.2
3296
8.3
395
Reporting
Feature Not Available
8.4
463
8.5
3541
8.5
427
8.2
3251
8.7
437
8.4
3494
8.7
467
8.5
3433
7.8
262
8.3
3111
8.1
285
8.5
3660
8.2
449
Other
8.5
3683
8.7
438
8.5
3496
8.0
307
8.3
3288
7.5
263
8.7
3428
7.9
272
8.5
2697
7.3
197
8.0
2424
8.5
339
8.2
2799
8.2
298
Agentic AI - Digital Analytics
7.8
85
6.4
12
8.1
86
6.5
14
7.8
85
6.4
13
8.4
90
6.4
13
Administration
8.5
2621
8.1
376
8.2
2330
8.0
297
8.9
3458
8.8
421
8.9
3564
8.5
454
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
7.9
110
8.8
1136
8.6
137
9.1
1150
8.0
104
Tracking & Reporting
8.6
1021
8.5
126
8.9
1166
8.5
132
8.5
1070
8.3
109
8.9
1180
8.5
142
8.7
1123
8.6
134
8.6
1098
8.7
138
Metrics
8.8
237
8.8
84
8.7
232
8.4
65
8.8
226
8.4
73
8.6
236
8.3
70
8.8
239
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
610
Not enough data
8.6
591
Not enough data
8.2
502
Not enough data
8.0
411
Not enough data
8.2
443
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.7
26
Not enough data
7.1
26
Not enough data
7.0
25
Not enough data
7.6
24
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Metrics
8.8
237
8.8
84
8.7
232
8.4
65
8.8
226
8.4
73
8.6
236
8.3
70
8.8
239
8.4
67
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Google Analytics and Pendo are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
33.6%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
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