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Compare Google Analytics and Pendo 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics
Star Rating
(6,633)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPendo
Star Rating
(1,554)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a user-friendly dashboard that comes pre-loaded with essential metrics, reducing the need for extensive customization. Users appreciate how easy it is to set up and integrate with various platforms, making it a go-to choice for many.
- Users say that Pendo stands out for its deep insights into user interactions, offering comprehensive onboarding guides that help users navigate the software effectively. This feature is particularly beneficial for teams looking to enhance user engagement and satisfaction.
- Reviewers mention that Google Analytics has a significant advantage in overall user satisfaction, reflected in its high G2 Score. Many users highlight its reliability and the wealth of information it provides for tracking website performance, especially when integrated with other Google tools.
- According to verified reviews, Pendo's customer support is frequently praised for being responsive and helpful, which can be a crucial factor for teams needing assistance during implementation and day-to-day operations.
- G2 reviewers note that while Google Analytics has a broader market presence and a larger user base, Pendo appeals more to mid-market companies, offering tailored features that cater to their specific needs, such as detailed user feedback and sentiment analysis.
- Users highlight that Google Analytics provides a more robust set of features for tracking conversions and user behavior, with many noting its effectiveness in standard and custom event tracking, which is essential for optimizing marketing strategies.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Google Analytics
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
9.0
5,519
8.5
1,191
Ease of Use
7.8
5,552
8.2
1,205
Ease of Setup
8.0
2,756
7.9
564
Ease of Admin
8.3
2,608
8.5
555
Quality of Support
7.5
4,593
8.5
1,041
Has the product been a good partner in doing business?
8.3
2,389
8.9
531
Product Direction (% positive)
8.5
5,398
8.5
1,106
Features by Category
Metrics
9.0
4025
8.7
454
8.8
4001
8.7
472
8.7
3938
8.4
420
8.6
3618
8.8
465
8.4
3389
8.5
422
8.4
3595
8.2
395
8.5
3642
8.2
359
8.6
3713
8.2
335
8.2
3300
8.3
395
Reporting
Feature Not Available
8.4
463
8.5
3545
8.5
427
8.2
3253
8.7
437
8.4
3497
8.7
467
8.5
3434
7.8
262
8.3
3112
8.1
285
8.5
3665
8.2
449
Other
8.5
3685
8.7
438
8.5
3497
8.0
307
8.3
3289
7.5
263
8.7
3435
7.9
272
8.5
2698
7.3
197
8.0
2425
8.5
340
8.2
2800
8.2
298
Agentic AI - Digital Analytics
7.8
86
6.4
12
8.0
87
6.5
14
7.8
86
6.4
13
8.5
92
6.4
13
Administration
8.5
2625
8.1
376
8.2
2331
8.0
297
8.9
3459
8.8
422
8.9
3565
8.5
454
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
7.9
110
8.8
1136
8.6
137
9.1
1150
8.0
104
Tracking & Reporting
8.6
1021
8.5
126
8.9
1166
8.5
132
8.5
1070
8.3
109
8.9
1180
8.5
142
8.7
1123
8.6
134
8.6
1098
8.7
138
Metrics
8.8
237
8.8
84
8.7
232
8.4
65
8.8
226
8.4
73
8.6
236
8.3
70
8.8
239
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
591
Not enough data
8.2
504
Not enough data
8.0
411
Not enough data
8.2
443
Not enough data
8.0
403
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.7
26
Not enough data
7.1
26
Not enough data
7.0
25
Not enough data
7.6
24
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Metrics
8.8
237
8.8
84
8.7
232
8.4
65
8.8
226
8.4
73
8.6
236
8.3
70
8.8
239
8.4
67
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Google Analytics and Pendo are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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