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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analyticsimpact.com
Star Rating
(1,782)4.5 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.comGoogle Analytics vs impact.com
When assessing the two solutions, reviewers found impact.com easier to use, set up, and administer. Reviewers also preferred doing business with impact.com overall.
- Reviewers felt that Google Analytics meets the needs of their business better than impact.com.
- When comparing quality of ongoing product support, reviewers felt that impact.com is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of impact.com over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableimpact.com
No pricing availableFree Trial
Google Analytics
No trial information availableimpact.com
No trial information availableRatings
Meets Requirements
9.0
5,510
8.6
980
Ease of Use
7.8
5,542
8.2
1,148
Ease of Setup
8.0
2,746
8.1
884
Ease of Admin
8.2
2,602
8.3
452
Quality of Support
7.5
4,586
8.4
912
Has the product been a good partner in doing business?
8.3
2,383
8.7
448
Product Direction (% positive)
8.5
5,389
8.6
948
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
19
Not enough data
8.8(won by default)
19
Not enough data
8.7(won by default)
19
Not enough data
8.9(won by default)
19
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
20
Reports & Dashboards
Not enough data
8.7(won by default)
20
Not enough data
8.8(won by default)
20
Not enough data
9.0(won by default)
20
Not enough data
8.3(won by default)
20
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Link Options
Not enough data
8.7
758
Not enough data
8.7
732
Not enough data
8.1
630
Agentic AI - Affiliate Marketing
Not enough data
6.8
261
Not enough data
7.0
256
Not enough data
7.1
254
Not enough data
7.0
254
Not enough data
7.1
256
Not enough data
Feature Not Available
Tracking Options
Not enough data
7.9
705
Not enough data
8.7
756
Not enough data
8.1
680
Affiliate Management
Not enough data
8.6
621
Not enough data
8.6
635
Not enough data
8.1
617
Control
Not enough data
8.8
96
|
Verified
Not enough data
7.9
93
|
Verified
Not enough data
7.8
87
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
94
|
Verified
Not enough data
7.8
91
|
Verified
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
6.8
15
Not enough data
8.4
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
7.4
13
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.7
14
Agentic AI - Partner Relationship Management (PRM)
Not enough data
6.9
15
Not enough data
Feature Not Available
Not enough data
7.1
15
Not enough data
6.7
15
Attribution Modeling
Not enough data
8.5
68
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
6.7
59
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.0
64
Not enough data
7.5
66
Agentic AI - Attribution
Not enough data
7.2
23
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
7.2
23
Marketing
Not enough data
7.3
57
|
Verified
Not enough data
8.2
62
|
Verified
Not enough data
7.7
63
|
Verified
Not enough data
8.0
61
|
Verified
Reporting
Not enough data
8.8
72
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
8.7
71
|
Verified
Platform Basics
Not enough data
7.4
41
|
Verified
Not enough data
7.4
41
|
Verified
Platform Data
Not enough data
7.7
43
|
Verified
Not enough data
7.7
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.0
44
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.5
40
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.2
19
Not enough data
7.1
19
Not enough data
7.0
18
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Loyalty Experience
Not enough data
8.6
34
Not enough data
8.9
35
Not enough data
8.2
29
Not enough data
8.4
32
Not enough data
7.6
29
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.2
29
Not enough data
8.1
31
Not enough data
8.5
31
Not enough data
8.5
28
Not enough data
8.1
30
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.0
23
Partner Collaboration
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
8.3
23
Analytics
Not enough data
8.2
23
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
6.9
22
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
7.6
178
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
174
|
Verified
Not enough data
7.5
169
|
Verified
Not enough data
7.7
176
|
Verified
Not enough data
7.5
164
|
Verified
Not enough data
7.7
173
|
Verified
Not enough data
8.0
165
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
8.0
174
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
139
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
35
Agentic AI - Influencer Marketing Platforms
Not enough data
7.0
48
Not enough data
Feature Not Available
Not enough data
7.3
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
33
Not enough data
Feature Not Available
Not enough data
7.4
33
Reporting
Not enough data
8.2
32
Not enough data
7.2
32
Not enough data
7.6
32
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.4
31
Not enough data
7.5
30
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
117
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
7.6
118
|
Verified
Not enough data
8.4
122
|
Verified
Not enough data
7.9
93
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
126
|
Verified
Not enough data
8.7
130
|
Verified
Not enough data
7.7
109
|
Verified
Not enough data
7.9
115
|
Verified
Not enough data
7.9
113
|
Verified
Not enough data
6.1
16
Agentic AI - Marketing Analytics
Not enough data
7.0
28
Not enough data
7.1
28
Not enough data
Feature Not Available
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and impact.com share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
impact.com is categorized as Affiliate Marketing, Influencer Marketing Platforms, Customer Advocacy, Partner Relationship Management (PRM), Partner Ecosystem Platforms, Attribution, Media and Influencer Targeting, Loyalty Management, Tag Management Systems, Customer Journey Analytics, Marketing Analytics, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
21.9%
Computer Software
6.5%
Retail
5.0%
Information Technology and Services
4.8%
Financial Services
4.8%
Other
57.1%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Does SaaSquatch integrate with 3rd-party tools?
2 Comments
ST
SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s...Read more
What is impact.com used for?
2 Comments
א
impact.com is intended to be used as a partnership management platformRead more
How many dashboars out there for Impact.com?
2 Comments
SO
You can not use more than one account on impact,it's only one account you need to have to avoid being ban.Read more
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