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Compare Gong and Invoca 
Featured Products
At a Glance
Market Segments
Mid-Market (69.3% of reviews)
Small-Business (38.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Gong
Star Rating
(6,453)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongInvoca
Star Rating
(961)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in overall user satisfaction, reflected in its high G2 Score of 98.74, which significantly outpaces Invoca's score of 56.67. Users appreciate Gong's robust features, such as top-tier recording and AI-driven analysis, which enhance their sales call insights.
- Users say that Gong's ease of use is a standout feature, with many highlighting its intuitive interface and seamless setup process. In contrast, Invoca users have noted some challenges with configuration, which can hinder the initial experience.
- Reviewers mention that Gong's extensive capabilities in call transcription and analysis are particularly beneficial for sales teams. Users have praised its ability to automatically generate summaries and insights, making it easier to extract actionable information from calls.
- According to verified reviews, Invoca shines in its call attribution features, allowing marketing teams to track the effectiveness of various channels. Users have highlighted how this functionality helps optimize marketing spending and improve customer journey insights.
- G2 reviewers report that Gong's support quality is consistently rated highly, with users appreciating the responsive assistance they receive. While Invoca also receives positive feedback for its support, Gong's higher ratings suggest a more reliable experience in this area.
- Users say that both platforms offer valuable machine learning capabilities, but Gong's advanced AI features, such as proactive assistance and decision-making support, are often seen as more sophisticated compared to Invoca's offerings, which users feel could benefit from further development.
Pricing
Entry-Level Pricing
Gong
No pricing availableInvoca
No pricing availableFree Trial
Gong
No trial information availableInvoca
Free Trial is available
Ratings
Meets Requirements
9.4
4,946
8.8
815
Ease of Use
9.3
5,002
8.4
816
Ease of Setup
9.1
1,230
8.0
552
Ease of Admin
9.1
770
8.3
536
Quality of Support
9.3
3,514
9.1
803
Has the product been a good partner in doing business?
9.3
772
9.2
540
Product Direction (% positive)
9.0
4,624
8.8
801
Features by Category
Lead Facilitation
7.1
350
Not enough data
7.3
344
Not enough data
7.5
347
Not enough data
7.6
347
Not enough data
Organization
8.3
352
Not enough data
8.3
348
Not enough data
8.3
349
Not enough data
Performance Analysis
8.5
350
Not enough data
8.6
353
Not enough data
Sales Analysis
7.8
334
Not enough data
7.9
340
Not enough data
Generative AI
8.6
286
Not enough data
8.9
293
Not enough data
Agentic AI - AI Sales Assistant
8.1
54
Not enough data
7.9
53
Not enough data
8.2
54
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Not enough data
Integrated Workflows
7.8
102
Not enough data
7.9
103
Not enough data
8.3
101
Not enough data
7.3
98
Not enough data
8.5
103
Not enough data
8.4
101
Not enough data
8.5
97
Not enough data
Repeatability and Reportability
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.3
103
Not enough data
7.3
97
Not enough data
AI and Automation
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Not enough data
Generative AI
8.2
91
Not enough data
Agentic AI - Sales Engagement
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
48
Not enough data
8.0
47
Not enough data
8.2
47
Not enough data
Call Analytics
9.6
2753
|
Verified
9.1
93
8.8
2469
|
Verified
8.5
78
9.1
2665
|
Verified
8.6
89
8.3
1796
|
Verified
8.3
75
Agent Performance Management
8.6
1872
|
Verified
8.4
70
8.3
2520
|
Verified
8.0
79
8.7
2306
|
Verified
8.3
70
Generative AI
8.9
676
8.2
22
Agentic AI - Conversation Intelligence
8.0
136
6.8
12
8.0
135
6.5
12
8.2
136
7.7
11
8.0
135
7.6
11
8.2
136
7.1
11
8.1
135
6.8
11
8.0
135
7.4
11
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Attribution Modeling
Not enough data
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.1
34
Agentic AI - Attribution
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Marketing
Not enough data
8.9
25
Not enough data
9.2
26
Not enough data
9.1
35
Not enough data
8.9
36
Reporting
Not enough data
8.7
38
Not enough data
8.3
36
Not enough data
8.2
38
Revenue Sourcing and Forecasting
Feature Not Available
Not enough data
8.6
379
Not enough data
8.6
409
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
Not enough data
CRM Data Enrichment
9.0
402
Not enough data
8.8
389
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Not enough data
Account Management
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Not enough data
Generative AI
Not enough data
8.5
8
Agentic AI - Sales Analytics
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Not enough data
Data Sourcing
8.5
744
Not enough data
8.7
789
Not enough data
8.5
716
Not enough data
8.9
803
Not enough data
8.6
726
Not enough data
Predictive Analytics
8.1
721
Not enough data
8.4
749
Not enough data
8.2
735
Not enough data
8.3
723
Not enough data
Sales Management
8.6
759
Not enough data
8.2
721
Not enough data
8.7
758
Not enough data
9.0
824
Not enough data
Agentic AI - Sales Coaching
8.1
61
Not enough data
8.5
61
Not enough data
8.3
62
Not enough data
8.3
59
Not enough data
Training
9.0
1966
|
Verified
Not enough data
9.0
2177
|
Verified
Not enough data
8.6
1528
|
Verified
Not enough data
9.2
2216
|
Verified
Not enough data
Feedback
9.3
2371
|
Verified
Not enough data
9.0
1852
|
Verified
Not enough data
9.0
1895
|
Verified
Not enough data
8.8
1605
|
Verified
Not enough data
8.9
1791
|
Verified
Not enough data
8.9
1878
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
8.9
388
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
8.8
303
Not enough data
9.2
329
Not enough data
8.5
201
Tracking
Not enough data
8.7
310
Not enough data
8.9
319
Not enough data
8.7
279
Analytics
Not enough data
9.0
338
Not enough data
9.2
314
Not enough data
8.6
316
Not enough data
8.6
156
Call Routing
Not enough data
8.7
254
Not enough data
8.7
195
Not enough data
8.3
163
Administration
Not enough data
8.5
137
Not enough data
9.1
164
Not enough data
9.2
190
Agentic AI - Inbound Call Tracking
Not enough data
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Marketing Operations
Not enough data
8.4
49
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Campaign Activity
Not enough data
8.8
59
Not enough data
8.7
63
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Agentic AI - Marketing Analytics
Not enough data
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Categories
Categories
Shared Categories
Gong and Invoca are categorized as Conversation Intelligence
Unique Categories
Gong is categorized as AI Sales Assistant, Sales Coaching, Sales Engagement, Sales Analytics, and Revenue Operations & Intelligence (RO&I)
Invoca is categorized as Inbound Call Tracking, Marketing Analytics, Attribution, Speech Analytics, and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.6%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.3%
Other
28.4%
Marketing and Advertising
27.0%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Alternatives
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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