# Gong vs Invoca Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in user experience, with many praising its **seamless interface** and **ease of use**. Users highlight how the AI call summaries save them hours and provide valuable insights with minimal effort, making it a favorite for teams looking to streamline their processes.
- **According to verified reviews** , Invoca stands out for its **hands-on support** and proactive account management. Users appreciate the regular calls with the support team and the ability to trace calls back to specific marketing campaigns, which enhances their understanding of call performance.
- **Users say** Gong's implementation process is notably quick and intuitive, allowing teams to get up and running without significant delays. This is a crucial factor for businesses that need to adopt tools rapidly to stay competitive.
- **Reviewers mention** that Invoca offers robust call segmentation features, enabling users to analyze call data at a granular level. This capability, combined with its Salesforce integration, helps teams tie calls directly to sales, which is a significant advantage for small businesses.
- **G2 reviewers report** that while both products provide quality support, Gong slightly edges out with a higher satisfaction rating in this area. Users appreciate the coaching features and insights provided, which contribute to better team performance and forecasting accuracy.
- **According to recent feedback** , Invoca's machine learning capabilities are seen as adequate but not as advanced as Gong's. Users note that while Invoca performs well in call analysis, Gong's AI features, such as predictive insights, offer a more comprehensive solution for mid-market companies looking to leverage data effectively.



| | Gong | Invoca | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 6,659 | 967 | 
| **Largest Market Segment** | Mid-Market (69.4% of reviews) | Small-Business (38.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Gong | Invoca | 
|---|---|---|
  | **Meets Requirements** | 9.4 (5087 reviews) | 8.8 (821 reviews) | 
  | **Ease of Use** | 9.3 (5148 reviews) | 8.4 (821 reviews) | 
  | **Ease of Setup** | 9.1 (1346 reviews) | 8.0 (556 reviews) | 
  | **Ease of Admin** | 9.1 (777 reviews) | 8.3 (537 reviews) | 
  | **Quality of Support** | 9.2 (3610 reviews) | 9.1 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (779 reviews) | 9.2 (541 reviews) | 
  | **Product Direction (% positive)** | 9.0 (4748 reviews) | 8.8 (804 reviews) | 

---
## Pricing

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.1/10 | 397 |
| **Invoca** | N/A | N/A |

#### Lead Facilitation

| Feature | Gong | Invoca | 
|---|---|---|
| **Customer-facing Chatbot** | 7.1 (347 reviews) | Not enough data | 
| **Lead Qualification** | 7.3 (341 reviews) | Not enough data | 
| **Lead Follow-up** | 7.6 (347 reviews) | Not enough data | 
| **Meeting Scheduling ** | 7.6 (346 reviews) | Not enough data | 

#### Organization

| Feature | Gong | Invoca | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (350 reviews) | Not enough data | 
| **Data Entry** | 8.3 (346 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (344 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Gong | Invoca | 
|---|---|---|
| **Coaching ** | 8.5 (347 reviews) | Not enough data | 
| **Peformance Tracking** | 8.6 (352 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Gong | Invoca | 
|---|---|---|
| **ROI Forecasting ** | 7.7 (330 reviews) | Not enough data | 
| **Sales Forecasting ** | 7.9 (336 reviews) | Not enough data | 

#### Generative AI

| Feature | Gong | Invoca | 
|---|---|---|
| **AI Text Generation** | 8.6 (286 reviews) | Not enough data | 
| **AI Text Summarization** | 8.9 (294 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (53 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (52 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (56 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (53 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.2 (52 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (53 reviews) | Not enough data | 
| **Decision Making** | 8.1 (53 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.0/10 | 140 |
| **Invoca** | N/A | N/A |

#### Integrated Workflows

| Feature | Gong | Invoca | 
|---|---|---|
| **Task Management** | 7.9 (106 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.0 (112 reviews) | Not enough data | 
| **Calls and Voice** | 8.4 (110 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.3 (98 reviews) | Not enough data | 
| **CRM Integration** | 8.5 (111 reviews) | Not enough data | 
| **Calendar** | 8.4 (104 reviews) | Not enough data | 
| **Shared Records** | 8.5 (100 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Gong | Invoca | 
|---|---|---|
| **Content Management** | 8.3 (102 reviews) | Not enough data | 
| **Workflow Management** | 8.1 (103 reviews) | Not enough data | 
| **Workflow Performance** | 8.0 (100 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.5 (116 reviews) | Not enough data | 
| **Gamification** | 7.3 (97 reviews) | Not enough data | 

#### AI and Automation

| Feature | Gong | Invoca | 
|---|---|---|
| **Lead Prioritization** | 7.8 (91 reviews) | Not enough data | 
| **Lead Scoring** | 7.7 (88 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.4 (88 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.6 (87 reviews) | Not enough data | 
| **Machine Learning** | 8.0 (88 reviews) | Not enough data | 

#### Generative AI

| Feature | Gong | Invoca | 
|---|---|---|
| **AI Text Generation** | 8.2 (95 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (49 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (48 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (50 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (48 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (50 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (47 reviews) | Not enough data | 
| **Decision Making** | 8.3 (50 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.4/10 | 2988 |
| **Invoca** | 7.8/10 | 107 |

#### Call Analytics

| Feature | Gong | Invoca | 
|---|---|---|
| **Call Recording** | 9.6 (2801 reviews) ✓ Verified | 9.0 (95 reviews) | 
| **Machine Learning** | 8.8 (2485 reviews) ✓ Verified | 8.5 (79 reviews) | 
| **Call Analysis** | 9.1 (2709 reviews) ✓ Verified | 8.6 (91 reviews) | 
| **Lead Qualification** | 8.3 (1794 reviews) ✓ Verified | 8.4 (77 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Gong | Invoca | 
|---|---|---|
| **Customer Scoring** | 8.6 (1872 reviews) ✓ Verified | 8.4 (72 reviews) | 
| **Speech-to-Text** | 8.3 (2548 reviews) ✓ Verified | 8.0 (81 reviews) | 
| **Sentiment Analysis** | 8.5 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | Gong | Invoca | 
|---|---|---|
| **AI Text Summarization** | 8.8 (702 reviews) | 8.2 (22 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (134 reviews) | 6.8 (12 reviews) | 
| **Multi-step Planning** | 8.0 (134 reviews) | 6.5 (12 reviews) | 
| **Cross-system Integration** | 8.1 (144 reviews) | 7.7 (11 reviews) | 
| **Adaptive Learning** | 8.0 (135 reviews) | 7.6 (11 reviews) | 
| **Natural Language Interaction** | 8.2 (136 reviews) | 7.1 (11 reviews) | 
| **Proactive Assistance** | 8.1 (135 reviews) | 6.8 (11 reviews) | 
| **Decision Making** | 7.9 (134 reviews) | 7.6 (12 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **Invoca** | 8.8/10 | 48 |

#### Quality Assurance

| Feature | Gong | Invoca | 
|---|---|---|
| **Evaluation** | Not enough data | 8.9 (41 reviews) | 
| **Calibration** | Not enough data | 8.7 (39 reviews) | 
| **Reports** | Not enough data | 8.8 (47 reviews) | 

#### Engagement

| Feature | Gong | Invoca | 
|---|---|---|
| **Feedback** | Not enough data | 8.9 (43 reviews) | 
| **Dashboards** | Not enough data | 8.7 (46 reviews) | 
| **Training** | Not enough data | 8.9 (43 reviews) | 

#### Performance

| Feature | Gong | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (42 reviews) | 
| **Compliance** | Not enough data | 9.1 (41 reviews) | 

#### Generative AI

| Feature | Gong | Invoca | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (18 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (18 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **Invoca** | 8.1/10 | 46 |

#### Attribution Modeling

| Feature | Gong | Invoca | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.0 (34 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.4 (32 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.1 (31 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.9 (32 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (35 reviews) | 
| **Custom Attribution** | Not enough data | 8.2 (35 reviews) | 

#### Agentic AI - Attribution

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (8 reviews) | 

#### Marketing

| Feature | Gong | Invoca | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (26 reviews) | 
| **B2C Attribution** | Not enough data | 9.2 (27 reviews) | 
| **Marketing Channels** | Not enough data | 9.2 (36 reviews) | 
| **Integrations** | Not enough data | 9.0 (38 reviews) | 

#### Reporting

| Feature | Gong | Invoca | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (40 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (37 reviews) | 
| **Custom Reporting** | Not enough data | 8.3 (39 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.2/10 | 489 |
| **Invoca** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Gong | Invoca | 
|---|---|---|
| **Revenue History** | Feature Not Available | Not enough data | 
| **Pipeline Management** | 8.6 (377 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.6 (407 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (347 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (355 reviews) | Not enough data | 
| **Predictive Forecasting** | 8.0 (249 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 8.1 (245 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Gong | Invoca | 
|---|---|---|
| **Calendar Sync** | 9.0 (401 reviews) | Not enough data | 
| **Email Activity Capture** | 8.8 (388 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.1 (423 reviews) | Not enough data | 
| **Marketing Leads** | Feature Not Available | Not enough data | 
| **Contact Capture** | 8.6 (253 reviews) | Not enough data | 

#### Account Management

| Feature | Gong | Invoca | 
|---|---|---|
| **Nonengaged Accounts** | 8.1 (324 reviews) | Not enough data | 
| **Account optimization** | 8.2 (339 reviews) | Not enough data | 
| **Historical Patterns** | 8.3 (349 reviews) | Not enough data | 
| **Rep Performance** | 8.6 (370 reviews) | Not enough data | 
| **Account Engagement** | 8.5 (259 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 8.1 (240 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (40 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (39 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (37 reviews) | Not enough data | 
| **Decision Making** | 7.4 (39 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **Invoca** | 8.5/10 | 8 |

#### Generative AI

| Feature | Gong | Invoca | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.5/10 | 1020 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (57 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (59 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (59 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Gong | Invoca | 
|---|---|---|
| **Data Sourcing** | 8.5 (748 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (791 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (719 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.9 (806 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (727 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Gong | Invoca | 
|---|---|---|
| **Lead Scoring** | 8.1 (723 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.4 (752 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (737 reviews) | Not enough data | 
| **Live Forecasting** | 8.3 (723 reviews) | Not enough data | 

#### Sales Management

| Feature | Gong | Invoca | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (762 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (723 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.7 (760 reviews) | Not enough data | 
| **Activity Tracking** | 9.0 (832 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.8/10 | 2878 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Gong | Invoca | 
|---|---|---|
| **Multi-step Planning** | 8.1 (61 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (62 reviews) | Not enough data | 
| **Decision Making** | 8.3 (60 reviews) | Not enough data | 

#### Training

| Feature | Gong | Invoca | 
|---|---|---|
| **Knowledge Base** | 9.0 (1968 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 9.0 (2181 reviews) ✓ Verified | Not enough data | 
| **Playbook Creation** | 8.6 (1527 reviews) ✓ Verified | Not enough data | 
| **Video Record** | 9.2 (2218 reviews) ✓ Verified | Not enough data | 

#### Feedback

| Feature | Gong | Invoca | 
|---|---|---|
| **Review** | 9.3 (2373 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 9.0 (1853 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (1894 reviews) ✓ Verified | Not enough data | 
| **Leaderboard** | 8.8 (1604 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.9 (1790 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.9 (1877 reviews) ✓ Verified | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Gong | Invoca | 
|---|---|---|
| **AI Text Summarization** | 8.9 (389 reviews) | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 9.3/10 | 68 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Gong | Invoca | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.9 (17 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Gong | Invoca | 
|---|---|---|
| **Conversation Intelligence** | 9.7 (46 reviews) | Not enough data | 
| **Predictive Forecasting** | 8.0 (9 reviews) | Not enough data | 
| **CRM Data Enrichment** | 8.8 (7 reviews) | Not enough data | 
| **Actionable Insights** | 9.7 (34 reviews) | Not enough data | 
| **Risk Flagging** | 10.0 (6 reviews) | Not enough data | 
| **Workflow Orchestration** | 9.2 (6 reviews) | Not enough data | 
| **Sales Coaching** | 9.6 (26 reviews) | Not enough data | 
| **Pipeline & Deal Management** | 9.6 (12 reviews) | Not enough data | 
| **Customer Data Capture** | 9.5 (31 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Marketing Distribution

| Feature | Gong | Invoca | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Gong | Invoca | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Gong | Invoca | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **Invoca** | 8.7/10 | 400 |

#### Phone Number Management

| Feature | Gong | Invoca | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 8.8 (303 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.2 (330 reviews) | 
| **Port Existing Numbers** | Not enough data | 8.5 (200 reviews) | 

#### Tracking

| Feature | Gong | Invoca | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 8.7 (311 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 8.9 (320 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 8.7 (283 reviews) | 

#### Analytics

| Feature | Gong | Invoca | 
|---|---|---|
| **Call Data** | Not enough data | 9.0 (339 reviews) | 
| **Call Recording** | Not enough data | 9.2 (315 reviews) | 
| **Advanced Reporting** | Not enough data | 8.6 (317 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.6 (162 reviews) | 

#### Call Routing

| Feature | Gong | Invoca | 
|---|---|---|
| **IVR** | Not enough data | 8.7 (254 reviews) | 
| **Call Scheduling** | Not enough data | 8.7 (195 reviews) | 
| **Geo-Routing** | Not enough data | 8.3 (164 reviews) | 

#### Administration

| Feature | Gong | Invoca | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.5 (140 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.1 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 9.2 (192 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **Invoca** | 8.2/10 | 66 |

#### Marketing Operations

| Feature | Gong | Invoca | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (50 reviews) | 
| **Data Collection** | Not enough data | 9.1 (58 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (52 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.1 (47 reviews) | 
| **White Label** | Not enough data | 7.8 (45 reviews) | 

#### Campaign Activity

| Feature | Gong | Invoca | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (60 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (65 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.5 (53 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.7 (57 reviews) | 
| **Brand Optimization** | Not enough data | 8.8 (51 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Gong | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 

---
## Categories
**Shared Categories (1):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

**Unique to Gong (6):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)

**Unique to Invoca (5):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


---
## Reviewer Demographics

### By Company Size

| Segment | Gong | Invoca | 
|---|---|---|
| **Small-Business** | 13.0% | 38.6% | 
| **Mid-Market** | 69.4% | 33.7% | 
| **Enterprise** | 17.7% | 27.7% | 

### By Industry

#### Gong

- **Computer Software:** 37.5%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.6%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25804 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5603 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3570 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9660 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (928 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1549 reviews)

---
## Top Discussions

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gong-vs-invoca)