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At a Glance
Market Segments
Small-Business (57.6% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
Starting at $59.00 Per Month
Free 35 Daily sessions
FormAssembly
Star Rating
(395)4.5 out of 5
Market Segments
Small-Business (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $59.00 Per Month
Browse all 3 pricing plansHotjar
Star Rating
(328)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansFormAssembly vs Hotjar
When assessing the two solutions, reviewers found Hotjar easier to use, set up, and administer. However, reviewers preferred doing business with FormAssembly overall.
- Reviewers felt that Hotjar meets the needs of their business better than FormAssembly.
- When comparing quality of ongoing product support, FormAssembly and Hotjar provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Hotjar over FormAssembly.
Pricing
Entry-Level Pricing
FormAssembly
Atlas Explorer
Starting at $59.00
Per Month
The entry-level plan for individuals starting their data collection journey.
- Agentic AI Assistant Builds Forms & Workflows in a Flash
- Unlimited Forms & Responses
- Stripe, Google Sheets, and Google Drive Add-ons Included
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
FormAssembly
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.6
335
8.7
255
Ease of Use
8.2
335
8.9
258
Ease of Setup
8.4
290
8.9
119
Ease of Admin
8.5
299
8.9
110
Quality of Support
8.5
310
8.5
175
Has the product been a good partner in doing business?
8.9
282
8.7
97
Product Direction (% positive)
7.8
324
8.1
251
Features by Category
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
50
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
48
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
8.6
34
|
Verified
Not enough data
8.8
33
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
30
|
Verified
Not enough data
9.2
38
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Analytics
9.1
34
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
Customization
9.0
43
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.2
37
|
Verified
Not enough data
9.3
41
|
Verified
Not enough data
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
9.2
55
9.2
6
9.1
61
8.3
6
8.3
47
Not enough data
8.9
49
Not enough data
Survey Customization
8.8
57
Not enough data
8.7
58
8.3
5
7.9
43
Not enough data
7.3
27
Not enough data
Survey Insights
8.1
48
8.3
5
8.5
25
Feature Not Available
9.1
56
Not enough data
8.8
41
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
25
Not enough data
8.7
23
Not enough data
Data Control
8.7
14
Not enough data
9.1
20
Not enough data
9.4
20
Not enough data
Agentic AI - Drag and Drop App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
9.0
89
Not enough data
8.6
92
Not enough data
9.1
85
Not enough data
8.1
91
Not enough data
Additional Functionality
8.5
76
Not enough data
6.4
44
Not enough data
8.4
83
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Reporting
Not enough data
9.3
152
Not enough data
9.1
145
Not enough data
8.7
126
Not enough data
7.8
105
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
8.6
22
Not enough data
8.3
23
Not enough data
8.1
21
Not enough data
8.4
18
Not enough data
Data Control
8.3
17
Not enough data
8.3
19
Not enough data
9.0
20
Not enough data
Publishing
8.7
20
Not enough data
8.8
23
Not enough data
8.3
18
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
FormAssembly and Hotjar are categorized as Survey
Unique Categories
FormAssembly is categorized as Online Form Builder, No-Code Development Platforms, Lead Capture, Salesforce AppExchange Apps, and Drag and Drop App Builder
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
FormAssembly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
34.6%
Higher Education
14.7%
Education Management
6.3%
Information Technology and Services
5.2%
Computer Software
3.1%
Other
36.1%
Marketing and Advertising
16.1%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.6%
Discussions
FormAssembly has no discussions with answers
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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