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At a Glance
Market Segments
Small-Business (49.7% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$99.00 Per Month
No pricing available
Emma by Marigold
Star Rating
(544)4.0 out of 5
Market Segments
Small-Business (49.7% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 4 pricing plansIterable
Star Rating
(760)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, boasting a higher G2 Score compared to Emma by Marigold. Users appreciate Iterable's powerful workflow builder that simplifies the creation of complex automated user journeys, making it a go-to choice for those looking for robust email marketing and automation capabilities.
- According to verified reviews, Emma by Marigold is praised for its user-friendly interface, which allows non-technical users to easily create campaigns. Reviewers highlight the platform's strong WYSIWYG and HTML writing capabilities, making it a solid option for small businesses seeking straightforward email marketing solutions.
- Users say that Iterable's support team stands out for being responsive and knowledgeable, enhancing the overall user experience. In contrast, while Emma by Marigold also receives positive feedback for its support, it does not match the level of satisfaction reported by Iterable users, indicating a potential area for improvement.
- Reviewers mention that Emma by Marigold offers excellent customization options for colors and templates, which is particularly appealing for users looking to create visually distinct campaigns. However, Iterable's comprehensive support for multiple channels, including SMS and push notifications, provides a more integrated marketing approach that some users find advantageous.
- According to recent user feedback, Emma by Marigold's pricing is considered competitive, especially for small businesses, making it an attractive option for budget-conscious users. On the other hand, Iterable's higher G2 Score reflects its broader market presence and appeal to mid-market companies, suggesting it may offer more advanced features that justify its pricing.
- G2 reviewers highlight that while both platforms are relatively easy to use, Iterable edges out with a slightly better overall usability score. Users appreciate how Iterable simplifies the process of creating customer journeys, whereas some Emma by Marigold users have noted challenges in matching specific workflow needs, indicating a potential learning curve for new users.
Pricing
Entry-Level Pricing
Emma by Marigold
Emma Lite
$99.00
Per Month
Marketers who need to nail the basics.
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support
Iterable
No pricing availableFree Trial
Emma by Marigold
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.3
472
8.5
610
Ease of Use
8.3
474
8.4
623
Ease of Setup
8.2
188
7.7
312
Ease of Admin
8.2
184
8.4
231
Quality of Support
8.2
415
8.8
594
Has the product been a good partner in doing business?
8.3
178
9.0
233
Product Direction (% positive)
7.6
465
9.1
603
Features by Category
Email Marketing
8.7
389
|
Verified
Not enough data
8.0
384
|
Verified
Not enough data
8.8
367
|
Verified
Not enough data
8.3
388
|
Verified
Not enough data
8.8
392
|
Verified
Not enough data
8.3
383
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
8.6
67
|
Verified
Not enough data
8.4
53
|
Verified
Not enough data
Reporting & Analytics
8.0
249
|
Verified
Not enough data
8.5
360
|
Verified
Not enough data
Generative AI
8.1
16
Not enough data
8.0
16
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.1
144
|
Verified
Not enough data
7.3
92
|
Verified
Not enough data
7.6
85
|
Verified
Not enough data
7.8
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
21
|
Verified
Not enough data
Email Marketing
Not enough data
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.4
394
|
Verified
Online Marketing
Not enough data
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Campaign Management
Not enough data
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Social
Not enough data
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Reporting & Analytics
Not enough data
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
Not enough data
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.4
7
Not enough data
7.5
6
Not enough data
7.1
7
Not enough data
6.7
8
Not enough data
Tracking
7.1
8
Not enough data
6.3
8
Not enough data
8.7
9
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
Reporting
7.9
8
Not enough data
6.7
7
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
8
8.7
15
7.4
7
5.3
13
7.4
7
8.0
14
7.8
6
8.6
14
Edit
8.1
8
7.1
14
8.5
8
8.8
16
8.1
7
8.7
15
Logistics
7.9
8
8.6
15
5.6
6
7.6
12
6.9
6
8.3
12
7.3
5
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
7.8
6
8.5
28
8.1
6
6.9
25
8.9
6
8.6
27
8.6
6
6.9
24
9.2
6
8.4
24
8.6
6
6.9
23
8.6
6
8.5
24
8.9
6
8.5
23
SMS Platform
9.4
6
7.9
26
9.2
6
8.3
26
8.9
6
7.4
20
8.6
6
6.1
19
8.6
6
7.2
22
8.6
6
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Basics
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
Platform Data
8.1
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emma by Marigold and Iterable are categorized as Email Template Builder, Personalization, Personalization Engines, and SMS Marketing
Unique Categories
Emma by Marigold is categorized as Email Deliverability, Email Marketing, Transactional Email, Landing Page Builders, and Email Testing
Iterable is categorized as Marketing Automation, Push Notification, Mobile Marketing, WhatsApp Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Emma by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.8%
Higher Education
9.0%
Non-Profit Organization Management
8.8%
Education Management
5.0%
Computer Software
4.4%
Other
58.0%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Alternatives
Discussions
WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?
1 Comment
SM
I agree, there are areas that need work, but overall it is a great tool.
If you have a specific problem, inform them so they might be able to develop a...Read more
Emma by Marigold has no more discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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