Emma Reviews & Product Details

easy to create campaigns when ready to post Review collected by and hosted on G2.com.

Disappointing Experience with Emma – Email Deliverability, Contract and Billing Issues

My experience with Emma by Marigold has been extremely disappointing.

We experienced significant email deliverability problems, with marketing emails failing to reach recipients' inboxes as expected. We raised our concerns and attempted to resolve the situation, but were dissatisfied with the response.

Despite these problems, we felt pressured to continue paying for a service that was not meeting our business needs. Ultimately, our account was sent to collections, even though we had disputed the situation.

For a business relying on email marketing to communicate with customers, reliability and responsive customer service are essential.

I encourage anyone considering Emma to carefully review the contract terms, cancellation policies, and how service and billing disputes are handled before signing. Review collected by and hosted on G2.com.

For an organization as large as ours, Emma has made it much easier to manage email communications across multiple departments. One of the biggest benefits is the ability to delegate responsibility while still maintaining overall governance and oversight. Different teams can manage their own audiences and campaigns without everything needing to funnel through a single office.

The platform is easy to navigate, and the audience management, email builder, and reporting tools have met our needs well. We also rely on integrations to streamline parts of our workflow and keep information synchronized between systems. Overall performance has been consistently reliable, even when we’re managing communications at scale.

From a value perspective, Emma has enabled us to support many departments with a relatively small central team, which makes it a worthwhile investment. Onboarding was straightforward, and support has been responsive whenever questions come up. I also appreciate that Emma continues to add new features and AI-powered capabilities, while actively improving the platform based on customer feedback. Review collected by and hosted on G2.com.

There isn’t much I actively dislike about Emma, but there are a few areas where I’d like to see more flexibility. The biggest one for our organization is user permissions. Right now, permissions are assigned at the user level rather than by subaccount. It would be much more helpful if a single user could have different roles across different subaccounts—for example, acting as a manager in one area and an editor in another. For organizations with multiple departments and varied responsibilities, that kind of added granularity would make account administration significantly easier.

I also see opportunities to improve filtering and navigation in a few parts of the platform. For instance, on the Insights dashboard, it would be useful to have a “select all” option after filtering results by a keyword. On the user access screen, a “show selected” option that displays only the subaccounts a user can access would make permissions management more efficient, especially when you’re working with a large number of subaccounts.

That said, these are relatively minor concerns overall. Emma has generally worked well for us, and I appreciate that the support team is receptive to feedback and continues to improve the platform over time. Review collected by and hosted on G2.com.

I love how easy it is to create a template and customize them. For example, adding images, text, and link buttons is super seamless and easy compared to other email managers I have used. On another note, the platform's insights section is GREAT for reporting metrics. Review collected by and hosted on G2.com.

Sometimes, when I do not make an edit for about 5-10 minutes, the tab will not save my work and will log me out. This is the only issue I have gotten frustrated with Emma over because some of my work will be lost, and I have to restart. Other than that, I love Emma and would recommend it to anyone. Review collected by and hosted on G2.com.

As the Director of Marketing & Communications, Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office. This streamlines sending so audiences aren't getting multiple emails on the same day and it keeps our branding consistent. Review collected by and hosted on G2.com.

We keep running into issues with our contact limit. Many of our contacts in the system are inactive or hard bounce, but that number still counts against our total number of contacts, which creates problems with my CFO when it's time to upgrade. Review collected by and hosted on G2.com.

I’ve found Emma even more useful for creating and managing email campaigns. It makes the whole process simple and saves me a lot of time, especially when I need to quickly create and send professional emails. Review collected by and hosted on G2.com.

The interface could be a little more modern and easier to navigate in some areas. Apart from that, my overall experience has been good. Review collected by and hosted on G2.com.

I use Emma for both internal and external email marketing. I love that Emma allows for all college emails to be in branded templates, making sure that all college employees stay on brand through templates tailored to the different departments. The template creation and sub-accounts feature stands out because it enables multiple users to create and upload a lot of content without mixing it up. This leads to easier usage and ensures a less cluttered user interface. Review collected by and hosted on G2.com.

I find it challenging to restrict access to different sections of the platform without limiting the user's ability to properly do their job. I don't want users to have access to create their own template or be able to upload HTML code and create an email that way. However, I want users to be able to save their final drafted email as a template for future use. I also wish that Emma had a better opt-out system. I wish that I could share a link, and anybody could put their email into the system and see what communications that they are currently subscribed too. Review collected by and hosted on G2.com.

I really like the drag and drop builder and the building tools in Emma—they are by far the best thing for our team. Before Emma, we were stuck using Dreamweaver and coding in HTML, which was a pain and made it hard to create good-looking, consistent emails. With Emma, we can customize easily and make adjustments without needing to code. It's faster to build our emails now, with no risk of messing up HTML code or struggling to add components we want. Not having to rely on outside designers for simple changes is great as well. Also, I found it really easy to set up Emma with a quick transition and a smooth learning curve, thanks to the support from the Emma team. For a nonprofit with a small budget for marketing, Emma has been a really good solution. Review collected by and hosted on G2.com.

We have a couple of different subaccounts under our main account, and we have run into some issues with how we manage data between those. I think our use case is a bit unique from how the subaccounts were originally designed to work. So that is partially on us, but we are making it work for us ultimately. Review collected by and hosted on G2.com.

Emma enables us to design email campaigns that consistently reflect our organization's brand, while also making it simple to switch between different templates tailored to various audiences. The insight dashboards provide valuable analytics, and the builder itself is both intuitive and user-friendly. Review collected by and hosted on G2.com.

I think it would be very useful to have the option to copy and paste content blocks between emails, even when they use different templates but share some of the same material without having to move up a tier. Additionally, having a way to connect our CRM (Simpleview) with Emma would make things much easier. Review collected by and hosted on G2.com.

I love how easy it is to formulate my emails. I simply use the templates that I have created and from there, it's go time. Review collected by and hosted on G2.com.

If you're inactive for about 10 minutes or so, it logs you out. I hate this function. It also just randomly loses connectivity at times and I have lost my work that I have done without constantly saving. This is a huge flaw that irks me the most. Review collected by and hosted on G2.com.

Easy-to-use interface! Knowledgeable Customer Service! Review collected by and hosted on G2.com.

Unable to edit code in the template master's backend. Review collected by and hosted on G2.com.