Emma by Marigold Reviews & Product Details

Emma offers a non-technical approach that helps me create campaigns without needing any coding skills. It’s robust when it comes to smooth targeting and powerful segmentation, which makes it easier to reach the right audience. The automation features in Emma also help us handle high-volume email sharing more efficiently. In addition, there are strong campaign templates that are easy to edit and share. Overall, Emma accommodates both small firms and large corporations. Review collected by and hosted on G2.com.

Emma lacks a custom dashboard that would enable more advanced analytics. Also, template customization in Emma feels inefficient and inflexible, which makes it harder to tailor designs to my needs. Review collected by and hosted on G2.com.

Emma enables us to design email campaigns that consistently reflect our organization's brand, while also making it simple to switch between different templates tailored to various audiences. The insight dashboards provide valuable analytics, and the builder itself is both intuitive and user-friendly. Review collected by and hosted on G2.com.

I think it would be very useful to have the option to copy and paste content blocks between emails, even when they use different templates but share some of the same material without having to move up a tier. Additionally, having a way to connect our CRM (Simpleview) with Emma would make things much easier. Review collected by and hosted on G2.com.

I appreciate Emma by Marigold for its intuitive design that empowers non-experts to create professional campaigns effortlessly. The drag-and-drop editor stands out, letting teams build visually appealing emails with templates, images, and dynamic elements without coding. Users rave about how it speeds up workflows and ensures brand consistency across departments. I like the real-time segmentation and automations based on customer behavior, like purchases or site visits, which drive higher engagement without manual effort; detailed analytics on opens, clicks, and deliverability help refine strategies quickly. Excellent customer service resolves issues fast, and features like multi-list targeting, A/B testing, and high-volume sending make it scalable for growing teams or enterprises, often at a competitive price compared to rivals. Review collected by and hosted on G2.com.

While Emma by Marigold excels in many areas, some aspects like reporting depth and integration flexibility could be smoother for advanced users. Analytics provide solid basics like opens and clicks, but custom dashboards or deeper cohort analysis feel limited compared to enterprise tools—users often export data for further processing, which slows workflows. It connects well with CRMs like Salesforce, yet syncing complex custom fields or real-time data from niche tools can require workarounds; more plug-and-play options for e-commerce platforms beyond Shopify would help. Suggested improvements include enhancing reporting with built-in advanced segmentation exports and AI-driven insights, expanding native integrations to cover more APIs seamlessly, and adding collaborative editing features for larger teams to reduce version control issues. Review collected by and hosted on G2.com.

The interface is user-friendly, making it simple for non-technical users to create campaigns. The segmentation tools are robust and enable the delivery of highly targeted messages. Support is responsive and consistently receives high ratings across various platforms. Deliverability is strong, particularly when used alongside tools like Meevo. The platform is also scalable, making it a good fit for both small teams and larger organizations. Review collected by and hosted on G2.com.

The platform offers limited options for template customization, which can be restrictive. Additionally, there is no free tier available, and the entry-level pricing might be too high for small businesses. The automation features are quite basic, as they do not include advanced triggers or branching logic. Another drawback is the absence of a website builder, which some competitors do provide. Review collected by and hosted on G2.com.

I find Emma by Marigold to be highly efficient and useful, especially for managing and automating email campaigns. I like that it's simple to operate and the initial setup was straightforward. It's faster and more efficient than Brevo, which we used before. Review collected by and hosted on G2.com.

Its pricing needs to be reduced to make it more affordable. Review collected by and hosted on G2.com.

Emma has a user-friendly interface—no HTML expertise needed—and supports multi-account management. Review collected by and hosted on G2.com.

Pricing is my main concern. Additionally, some users report occasional deliverability issues and challenges with inbox placement for bulk emails. Review collected by and hosted on G2.com.

Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at all. Review collected by and hosted on G2.com.

the reporting is very basic and cannot be scheduled in bulk. there is also no way to bulk delete old uploaded assets Review collected by and hosted on G2.com.

Emma is a simple platform that allows to send bulk email and do email campaigns and they have good range of emails pre build template that very useful to send a email. No doubt it's very simple to use and very easy to send multiple email campaign and email workflows without any problem Review collected by and hosted on G2.com.

I dislike most is there unsubscribe button not working some time if recipient unsubscribe from the list still some time they recieve a email then manually I have to add them in block list.

Second thing in the starting news letter didn't count as a junk but after 2-3 month of newsletter or regular sending email gmail, Yahoo start blocking our email and start land in spam folder Review collected by and hosted on G2.com.

The product is a good mid-range email system for retail marketers. Functionality can be limited, but it's generally easy to use Review collected by and hosted on G2.com.

The service is very bad. We reported a significant error in their reporting system. 9 months later, they haven't fixed it because it isn't a "priority." We pay thousands of dollars for this system and we can't use their reporting reliably. The fact that they didn't do anything to make the situation right makes it so much worse; they clearly don't prioritize keeping clients happy and maintaining good relationships. Review collected by and hosted on G2.com.

It is really very helpfull for me for my email marketing campaign and i suggest everyone to use this tool. Review collected by and hosted on G2.com.

1 thing i dislike is the user interface and design but looks overall cool. Review collected by and hosted on G2.com.