Emma Reviews & Product Details

I love how easy it is to create a template and customize them. For example, adding images, text, and link buttons is super seamless and easy compared to other email managers I have used. On another note, the platform's insights section is GREAT for reporting metrics. Review collected by and hosted on G2.com.

Sometimes, when I do not make an edit for about 5-10 minutes, the tab will not save my work and will log me out. This is the only issue I have gotten frustrated with Emma over because some of my work will be lost, and I have to restart. Other than that, I love Emma and would recommend it to anyone. Review collected by and hosted on G2.com.

As the Director of Marketing & Communications, Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office. This streamlines sending so audiences aren't getting multiple emails on the same day and it keeps our branding consistent. Review collected by and hosted on G2.com.

We keep running into issues with our contact limit. Many of our contacts in the system are inactive or hard bounce, but that number still counts against our total number of contacts, which creates problems with my CFO when it's time to upgrade. Review collected by and hosted on G2.com.

I use Emma for both internal and external email marketing. I love that Emma allows for all college emails to be in branded templates, making sure that all college employees stay on brand through templates tailored to the different departments. The template creation and sub-accounts feature stands out because it enables multiple users to create and upload a lot of content without mixing it up. This leads to easier usage and ensures a less cluttered user interface. Review collected by and hosted on G2.com.

I find it challenging to restrict access to different sections of the platform without limiting the user's ability to properly do their job. I don't want users to have access to create their own template or be able to upload HTML code and create an email that way. However, I want users to be able to save their final drafted email as a template for future use. I also wish that Emma had a better opt-out system. I wish that I could share a link, and anybody could put their email into the system and see what communications that they are currently subscribed too. Review collected by and hosted on G2.com.

Emma enables us to design email campaigns that consistently reflect our organization's brand, while also making it simple to switch between different templates tailored to various audiences. The insight dashboards provide valuable analytics, and the builder itself is both intuitive and user-friendly. Review collected by and hosted on G2.com.

I think it would be very useful to have the option to copy and paste content blocks between emails, even when they use different templates but share some of the same material without having to move up a tier. Additionally, having a way to connect our CRM (Simpleview) with Emma would make things much easier. Review collected by and hosted on G2.com.

I love how easy it is to formulate my emails. I simply use the templates that I have created and from there, it's go time. Review collected by and hosted on G2.com.

If you're inactive for about 10 minutes or so, it logs you out. I hate this function. It also just randomly loses connectivity at times and I have lost my work that I have done without constantly saving. This is a huge flaw that irks me the most. Review collected by and hosted on G2.com.

As a graphic designer, I use Emma to build custom email templates for our university's marketing partners. The drag-and-drop editor makes this accessible to me without having to know HTML. Admin features like the brand manager and template locking allow me to deliver polished, functional campaign starting-points that stay on brand without restricting campus partners' flexibility. Review collected by and hosted on G2.com.

There are always improvements to be made, but Emma regularly updates their product and takes client feedback into consideration. No complaints. Review collected by and hosted on G2.com.

I appreciate Emma by Marigold for its intuitive design that empowers non-experts to create professional campaigns effortlessly. The drag-and-drop editor stands out, letting teams build visually appealing emails with templates, images, and dynamic elements without coding. Users rave about how it speeds up workflows and ensures brand consistency across departments. I like the real-time segmentation and automations based on customer behavior, like purchases or site visits, which drive higher engagement without manual effort; detailed analytics on opens, clicks, and deliverability help refine strategies quickly. Excellent customer service resolves issues fast, and features like multi-list targeting, A/B testing, and high-volume sending make it scalable for growing teams or enterprises, often at a competitive price compared to rivals. Review collected by and hosted on G2.com.

While Emma by Marigold excels in many areas, some aspects like reporting depth and integration flexibility could be smoother for advanced users. Analytics provide solid basics like opens and clicks, but custom dashboards or deeper cohort analysis feel limited compared to enterprise tools—users often export data for further processing, which slows workflows. It connects well with CRMs like Salesforce, yet syncing complex custom fields or real-time data from niche tools can require workarounds; more plug-and-play options for e-commerce platforms beyond Shopify would help. Suggested improvements include enhancing reporting with built-in advanced segmentation exports and AI-driven insights, expanding native integrations to cover more APIs seamlessly, and adding collaborative editing features for larger teams to reduce version control issues. Review collected by and hosted on G2.com.

The ease of use, modern, clean dashboard, and customer support. Review collected by and hosted on G2.com.

There isn't anything I don't like about emma! Review collected by and hosted on G2.com.

easy to use, great stats, easy to have multiple accounts and users in the system Review collected by and hosted on G2.com.

need to make it easier for people to resubscribe after they have accidently unsubscribed Review collected by and hosted on G2.com.

I appreciate Emma's simplicity, which makes it easy to adjust templates and manage lists. The initial setup was also very easy for my team. Review collected by and hosted on G2.com.

Emma is not as advanced as other communication systems. Review collected by and hosted on G2.com.