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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldInsider One
Star Rating
(1,240)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in email marketing, particularly in building and personalizing emails with a score of 9.7, while Insider also performs well but slightly edges out with a perfect score in the same category.
- Reviewers mention that Insider's ease of use is a standout feature, scoring 9.5 compared to Dynamic Yield's 8.3, making it more accessible for teams without extensive technical expertise.
- G2 users highlight that Dynamic Yield's visitor behavior monitoring is less effective, scoring 8.1, while Insider shines with a score of 9.5, indicating a more robust capability in tracking user interactions.
- Users on G2 report that Insider's customer profiles feature is superior, achieving a score of 9.6, which allows for better segmentation and targeting compared to Dynamic Yield's score of 8.6.
- Reviewers say that Dynamic Yield's dynamic segmentation feature is highly rated at 9.5, but Insider's overall platform capabilities, including its journey optimization scoring the same, provide a more comprehensive solution for marketers.
- Users report that while both platforms offer personalization features, Insider's personalized discounts and website personalization capabilities score higher at 9.7, indicating a more effective approach to engaging customers.
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableInsider One
No pricing availableFree Trial
Dynamic Yield
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.7
139
9.4
1,120
Ease of Use
8.3
138
9.4
1,129
Ease of Setup
7.6
62
9.0
586
Ease of Admin
8.3
57
9.1
304
Quality of Support
9.1
138
9.6
1,119
Has the product been a good partner in doing business?
9.1
58
9.5
305
Product Direction (% positive)
9.6
135
9.7
1,071
Features by Category
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
432
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
544
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
420
Platform
Not enough data
9.5
524
Not enough data
9.5
277
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
450
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
499
Not enough data
9.3
496
Not enough data
9.4
460
Visitor Behavior
8.1
49
9.5
579
8.8
52
9.6
596
8.1
44
9.5
543
Templates
8.2
38
9.5
558
8.4
47
9.5
601
8.4
47
9.6
595
Personalization
9.2
53
9.6
584
8.7
47
9.5
572
8.1
43
9.6
585
6.6
33
9.4
519
9.0
42
9.5
564
9.4
47
9.6
567
9.1
49
9.6
594
9.1
39
9.6
580
Multichannel
8.9
48
9.6
585
7.4
32
9.5
520
8.5
45
9.6
584
Administration
8.4
33
9.6
580
7.8
48
9.4
598
8.3
44
9.5
575
8.1
42
9.4
575
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
9.1
45
9.7
601
8.6
41
9.6
579
Targeting
8.9
41
9.6
593
8.9
40
9.6
564
Triggered Content
8.0
27
9.5
502
8.4
21
9.5
499
8.8
32
9.7
553
Personalized Content
8.7
43
9.6
539
7.9
21
9.6
517
9.1
43
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.4
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
652
|
Verified
Not enough data
9.5
652
|
Verified
Platform Data
Not enough data
9.4
637
|
Verified
Not enough data
9.4
615
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Platform Additional Functionality
Not enough data
9.5
621
|
Verified
Not enough data
9.5
616
|
Verified
Not enough data
9.4
604
Agentic AI - Customer Journey Analytics
Not enough data
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Computing
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Not enough data
Experimental Design
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Not enough data
Analytics
8.0
46
Not enough data
5.1
27
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
51
Not enough data
9.4
47
Not enough data
9.5
49
Not enough data
9.5
47
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
48
Not enough data
9.5
47
Not enough data
9.4
45
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Analysis
Not enough data
9.3
622
Not enough data
9.4
690
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
694
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
566
|
Verified
Not enough data
9.6
653
|
Verified
Engagement
Not enough data
9.6
623
Platform
Not enough data
9.6
671
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Categories
Categories
Shared Categories
Dynamic Yield and Insider One are categorized as Personalization Engines, E-Commerce Personalization, and Personalization
Unique Categories
Dynamic Yield is categorized as A/B Testing
Insider One is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Retail
26.1%
Apparel & Fashion
10.4%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.3%
Alternatives
Discussions
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Dynamic Yield has no more discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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