1. [Home](https://www.g2.com/) 2. ... 3. [Personalization Engines](https://www.g2.com/categories/personalization-engines) 4. [Dynamic Yield Discussions](https://www.g2.com/products/dynamic-yield/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") ](/products/dynamic-yield/reviews) [ Dynamic Yield ](/products/dynamic-yield/reviews) (157)4.5/5 Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years. Show More * * * ### 69.0 Nps Score Already have Dynamic Yield? ### All Dynamic Yield Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Dynamic Yield used for? ](/discussions/what-is-dynamic-yield-used-for) What is Dynamic Yield used for? [ Personalization Engines ](https://www.g2.com/tags/personalization-engines)[ E-Commerce Personalization Software ](https://www.g2.com/tags/e-commerce-personalization-software)[ A/B Testing Software ](https://www.g2.com/tags/a-b-testing-software)[ Personalization Software ](https://www.g2.com/tags/personalization-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Dynamic+Yield+questions+and+get+answers+from+expert+users+in+our+Dynamic+Yield+Discussions+section.&title=Dynamic+Yield+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Dynamic+Yield+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Dynamic+Yield+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss%0aAsk+Dynamic+Yield+questions+and+get+answers+from+expert+users+in+our+Dynamic+Yield+Discussions+section.) 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[Kimberly D.](https://www.g2.com/users/5da54ebc-688a-4141-be6a-c3aeafacd0a6 "Kimberly D.") • almost 6 years ago eCommerce Merchandiser at StriVectin eCommerce Merchandiser at StriVectin More Options - [ # Will you have video tutorials available for new users? ](/discussions/32971-will-you-have-video-tutorials-available-for-new-users) The easiest way for me to learn is to watch someone implement changes on DY. Will you be creating "How-to" videos soon? 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[ Personalization Engines ](https://www.g2.com/tags/personalization-engines)[ A/B Testing Software ](https://www.g2.com/tags/a-b-testing-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Dynamic+Yield+questions+and+get+answers+from+expert+users+in+our+Dynamic+Yield+Discussions+section.&title=Dynamic+Yield+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Dynamic+Yield+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Dynamic+Yield+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss%0aAsk+Dynamic+Yield+questions+and+get+answers+from+expert+users+in+our+Dynamic+Yield+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Dynamic+Yield+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss%0aAsk+Dynamic+Yield+questions+and+get+answers+from+expert+users+in+our+Dynamic+Yield+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/dynamic-yield/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/64b6adbc4ee00b0b95669de3f8ec331c/dynamic-yield.svg "Product Avatar Image") ### Have you used Dynamic Yield before? Answer a few questions to help the Dynamic Yield community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynamic-yield%2Fdiscuss%3Fsmall_ask%3Ddynamic-yield) No ## Top Contributors in Dynamic Yield 1 ![Yaniv N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yaniv N.") YN Loading... ### [Yaniv N.](https://www.g2.com/users/79f16b39-6b07-4d6f-8245-0b968b3900c6 "Yaniv N.") CMO - Advisory 1 pt 2 ![Ashley B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley B.") AB Loading... ### [Ashley B.](https://www.g2.com/users/224e22a2-ee76-43cd-a66e-e90157960565 "Ashley B.") Customer Success Training Manager at Dynamic Yield 1 pt