Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Drip 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Free Trial Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansDrip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is particularly beneficial for businesses looking to implement complex marketing strategies.
- Users say Drip stands out for its automation workflows, which are described as powerful and flexible. The intuitive visual builder allows users to quickly set up sequences that respond to customer behavior, making it ideal for businesses focused on e-commerce and lifecycle marketing.
- Reviewers mention that Salesforce Marketing Cloud has a robust segmentation and personalization feature, which enhances the effectiveness of campaigns. Users appreciate the deep segmentation capabilities that allow for tailored messaging, although some find the platform's complexity a challenge.
- According to verified reviews, Drip offers exceptional customer support and easy management of customer segments, which is a significant advantage for small businesses. Users highlight the platform's ability to connect seamlessly with their CRM, enhancing overall marketing efficiency.
- G2 reviewers note that while Salesforce Marketing Cloud has a higher overall satisfaction score, Drip's users report a more user-friendly experience with easier setup and administration. This makes Drip a compelling choice for smaller teams or those new to marketing automation.
- Users highlight that Salesforce Marketing Cloud's strength lies in its data-driven capabilities, particularly for CRM-driven journeys. However, some users feel that the platform's pricing may be a barrier for smaller businesses, whereas Drip offers a free trial, making it more accessible for startups.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableDrip
Free Trial is available
Ratings
Meets Requirements
8.2
3,279
8.8
372
Ease of Use
7.6
3,456
8.5
372
Ease of Setup
7.3
1,944
8.3
205
Ease of Admin
7.8
1,715
8.7
200
Quality of Support
7.7
3,093
8.8
359
Has the product been a good partner in doing business?
8.0
1,680
8.9
199
Product Direction (% positive)
7.5
3,172
8.6
367
Features by Category
Email Marketing
7.9
1174
8.7
276
|
Verified
8.4
1171
9.1
272
|
Verified
8.1
1150
8.5
250
|
Verified
8.2
1069
9.2
238
|
Verified
Online Marketing
7.4
1064
7.1
177
|
Verified
7.4
890
8.2
185
|
Verified
7.5
842
7.7
148
|
Verified
7.2
918
8.7
211
|
Verified
7.3
854
8.0
29
Lead Management
8.0
1033
8.3
208
|
Verified
7.6
995
8.1
190
|
Verified
8.0
1044
8.8
244
|
Verified
7.9
1025
8.1
198
|
Verified
8.1
1025
8.5
209
|
Verified
7.8
965
8.3
202
|
Verified
7.9
923
8.4
169
|
Verified
8.3
1034
7.8
126
|
Verified
Campaign Management
7.6
875
8.4
140
|
Verified
7.6
771
7.9
87
7.1
669
7.5
67
6.7
201
6.5
54
Social
6.3
376
7.1
22
6.6
566
7.9
23
6.9
216
7.7
79
|
Verified
7.0
203
8.1
24
6.9
177
7.8
78
|
Verified
Reporting & Analytics
7.4
1068
7.9
242
|
Verified
6.9
892
7.8
179
|
Verified
6.5
770
7.4
143
|
Verified
6.5
716
7.5
139
|
Verified
6.5
703
7.1
23
Platform
7.0
632
8.1
124
|
Verified
7.8
190
8.7
134
|
Verified
8.0
678
8.6
120
|
Verified
7.4
168
7.4
64
|
Verified
7.4
129
7.5
16
8.0
670
8.7
134
|
Verified
7.8
139
7.6
71
|
Verified
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
8.4
125
|
Verified
7.7
534
8.3
124
|
Verified
7.4
496
7.9
103
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Edit
Not enough data
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Logistics
Not enough data
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Drip are categorized as Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
