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Compare Dotdigital and Wishpond 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (89.2% of reviews)
Entry-Level Pricing
Contact Us
$99 per month
Dotdigital
Star Rating
(1,136)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansWishpond
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (89.2% of reviews)
Pros & Cons
Entry-Level Pricing
$99 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user satisfaction, boasting a significantly higher overall score compared to Wishpond. Users appreciate the platform's personalization features, which allow for tailored email content based on specific user needs, enhancing engagement and effectiveness.
- According to verified reviews, Dotdigital's ease of use is frequently highlighted, with many users noting its intuitive interface. One user mentioned, "I think Dotdigital is really straightforward to use," indicating that even those who are not tech-savvy find it accessible, unlike Wishpond, which has received mixed feedback on usability.
- Users say that Dotdigital's analytical tools are a standout feature, enabling effective tracking of email performance metrics such as opens and clicks. This capability is enhanced by AI tools for optimizing send times, which users find beneficial for improving their marketing outcomes.
- Reviewers mention that while Wishpond offers a comprehensive solution for small businesses, including landing pages and email marketing, it struggles with advanced features compared to Dotdigital. Users have noted that Wishpond is effective for basic tasks but lacks the depth in analytics and customization that Dotdigital provides.
- According to recent user feedback, Dotdigital's support quality is highly rated, with users praising the responsiveness and expertise of the support team. In contrast, while Wishpond's support is described as knowledgeable, some users feel it could be more proactive in addressing their needs.
- G2 reviewers highlight that Dotdigital's implementation process is quick and efficient, making it easier for teams to get started. Users have shared positive experiences with the onboarding process, stating that it helps them utilize the platform's features effectively from the outset, a point where Wishpond has faced challenges in user onboarding experiences.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Wishpond
Pro
$99
per month
- Leads 2,500
- Users 5
- Integrations (Mailchimp, Salesforce & more.) Import, Export & Sync
Free Trial
Dotdigital
Free Trial is available
Wishpond
Free Trial is available
Ratings
Meets Requirements
8.5
954
7.4
144
Ease of Use
8.7
965
7.3
141
Ease of Setup
8.0
508
7.4
60
Ease of Admin
8.4
380
7.1
48
Quality of Support
8.9
934
7.6
146
Has the product been a good partner in doing business?
8.6
379
7.2
52
Product Direction (% positive)
8.8
940
6.6
140
Features by Category
Email Marketing
8.6
125
Not enough data
8.4
128
Not enough data
9.1
120
Not enough data
8.7
131
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
48
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.2
102
|
Verified
Not enough data
8.5
123
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
556
|
Verified
7.4
40
9.1
546
|
Verified
7.4
37
8.8
534
|
Verified
7.4
35
8.6
507
|
Verified
7.9
37
Online Marketing
8.0
448
|
Verified
8.6
43
8.3
488
|
Verified
7.9
35
8.3
478
|
Verified
8.0
28
8.3
496
|
Verified
8.2
44
7.8
402
Feature Not Available
Lead Management
8.1
379
|
Verified
7.5
40
8.1
411
|
Verified
7.4
34
8.7
495
|
Verified
6.9
29
7.8
349
|
Verified
7.3
23
8.0
360
|
Verified
7.6
29
8.0
385
|
Verified
7.3
30
7.8
351
|
Verified
7.5
26
7.8
371
|
Verified
7.0
26
Campaign Management
8.3
440
|
Verified
Feature Not Available
8.0
359
|
Verified
6.9
24
7.6
324
|
Verified
6.1
17
7.4
317
Feature Not Available
Social
7.0
302
Feature Not Available
7.4
321
|
Verified
Feature Not Available
7.1
314
|
Verified
8.0
35
7.2
304
|
Verified
7.8
34
7.1
293
|
Verified
Feature Not Available
Reporting & Analytics
8.4
507
|
Verified
7.5
42
8.1
412
|
Verified
7.3
28
7.8
382
|
Verified
Feature Not Available
7.7
362
|
Verified
Feature Not Available
7.4
329
Feature Not Available
Platform
8.0
358
|
Verified
7.5
28
8.2
316
|
Verified
7.9
28
8.7
370
|
Verified
7.4
26
7.6
279
|
Verified
7.5
19
7.6
305
|
Verified
Feature Not Available
8.8
354
|
Verified
7.8
24
7.8
284
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
7.6
24
7.9
352
|
Verified
7.3
20
7.6
312
|
Verified
6.9
18
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Campaign Creation
Not enough data
8.1
26
Not enough data
7.8
24
Not enough data
8.1
22
Distribution
Not enough data
7.6
26
Not enough data
7.5
22
Not enough data
7.9
25
Not enough data
8.1
24
Not enough data
7.7
16
Not enough data
7.9
20
Data Collection
Not enough data
7.4
24
Not enough data
7.0
22
Not enough data
7.5
25
Not enough data
8.3
16
Not enough data
7.4
19
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Design and Customization
Not enough data
7.8
24
Not enough data
7.8
28
Not enough data
8.3
20
Not enough data
7.8
23
Campaigns
Not enough data
7.8
21
Not enough data
7.7
18
Not enough data
7.9
18
Not enough data
7.3
23
Integrations
Not enough data
6.8
17
Not enough data
8.1
13
Not enough data
7.4
19
Not enough data
7.5
21
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
6.9
23
|
Verified
8.4
82
7.4
24
|
Verified
8.2
78
7.1
24
|
Verified
8.3
61
6.7
22
|
Verified
Page Optimization
Feature Not Available
6.9
20
|
Verified
8.5
77
6.8
21
|
Verified
8.1
70
6.9
24
|
Verified
7.3
64
6.8
19
|
Verified
Integrations
7.7
65
6.9
23
|
Verified
8.3
72
7.1
23
|
Verified
8.0
69
7.2
26
|
Verified
Generative AI
7.4
58
5.6
6
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Wishpond are categorized as Marketing Automation and Landing Page Builders
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Push Notification
Wishpond is categorized as Pop-Up Builder and Sweepstakes
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wishpond
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Marketing and Advertising
16.4%
Health, Wellness and Fitness
11.9%
Retail
9.0%
Apparel & Fashion
5.6%
Professional Training & Coaching
3.4%
Other
53.7%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Litigation
1 Comment
MC
Hi Thomas, I would like to chat with you in private regarding my experience with Wishpond and a serious issue I have with them.Read more
Wishpond has no more discussions with answers
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