Compare Dotdigital and SparkPost 
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
Contact Us
$20 per month
Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, with many praising its intuitive interface and modular construction for building emails and segments. Users find it easy to train their teams quickly, enhancing overall productivity.
- Users say that Dotdigital's campaign creation process is highly efficient, thanks to its pre-built templates and robust automation features. This allows for seamless integration of various marketing channels, making it a powerful tool for comprehensive marketing strategies.
- Reviewers mention that while SparkPost is recognized for its ease of use and quick support, it falls short in certain areas like template creation and email segmentation, which are notably stronger in Dotdigital. Users appreciate SparkPost's analytics but desire more advanced features for campaign management.
- According to verified reviews, Dotdigital's support quality stands out, with users highlighting its responsive customer service and effective problem-solving capabilities. In contrast, SparkPost's support is seen as adequate but not as robust, with some users wishing for more proactive assistance.
- G2 reviewers indicate that Dotdigital has a significant advantage in overall satisfaction metrics, reflected in its higher G2 Score. Users frequently commend its campaign performance and deliverability rates, which are critical for successful email marketing.
- Users note that while SparkPost offers competitive pricing starting at $20 per month, Dotdigital's value is perceived in its comprehensive features and support, making it a preferred choice for mid-market businesses looking for a more integrated marketing solution.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
Dotdigital
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
8.5
985
8.2
63
Ease of Use
8.7
997
8.6
62
Ease of Setup
8.1
530
8.3
41
Ease of Admin
8.4
389
7.9
41
Quality of Support
8.9
965
7.7
59
Has the product been a good partner in doing business?
8.6
388
7.5
40
Product Direction (% positive)
8.8
972
8.1
61
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
Not enough data
9.1
551
|
Verified
Not enough data
8.8
537
|
Verified
Not enough data
8.6
515
|
Verified
Not enough data
Online Marketing
8.0
451
|
Verified
Not enough data
8.3
493
|
Verified
Not enough data
8.3
480
|
Verified
Not enough data
8.3
498
|
Verified
Not enough data
7.8
403
Not enough data
Lead Management
8.0
380
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
506
|
Verified
Not enough data
7.8
349
|
Verified
Not enough data
8.0
362
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
373
|
Verified
Not enough data
Campaign Management
8.3
440
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
513
|
Verified
Not enough data
8.1
412
|
Verified
Not enough data
7.8
382
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
359
|
Verified
Not enough data
8.2
317
|
Verified
Not enough data
8.7
371
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
7.6
306
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
Not enough data
7.9
353
|
Verified
Not enough data
7.6
313
|
Verified
Not enough data
Administration
8.5
151
7.1
23
7.8
138
6.5
18
7.8
144
8.6
20
8.8
145
7.1
18
Feature Not Available
7.8
28
7.7
128
8.1
30
Integrations
7.4
110
8.5
27
7.4
111
8.5
26
7.6
116
8.9
29
7.7
120
7.7
22
Platform
8.0
123
8.9
27
8.0
123
8.5
26
7.6
114
8.7
26
8.0
122
8.2
30
8.2
134
8.5
29
8.4
138
8.2
30
7.8
114
8.3
25
8.7
137
8.5
32
Diagnosis
7.8
251
6.1
11
7.9
259
6.3
13
8.3
284
6.7
13
8.2
258
7.2
12
Tracking
Feature Not Available
8.3
14
Feature Not Available
7.2
10
8.7
308
7.1
11
Feature Not Available
7.9
11
Feature Not Available
6.8
13
Reporting
8.7
304
5.7
12
8.5
284
5.6
12
Feature Not Available
6.1
12
Feature Not Available
6.0
13
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Not enough data
Edit
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Not enough data
Logistics
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Customizations
Not enough data
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Generative AI
Not enough data
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.7
79
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and SparkPost are categorized as Email Deliverability and Transactional Email
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Template Builder, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
SparkPost is categorized as Email Tracking
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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