Compare Customer.io and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSelligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in customization and flexibility, particularly for developers. Users appreciate its ability to send custom events and attributes, which enhances the platform's adaptability to various business needs.
- According to verified reviews, Selligent by Marigold stands out for its multichannel campaign management. Users highlight its capability to manage campaigns across email, mobile, social media, and web, providing a comprehensive approach to marketing.
- Reviewers mention that Customer.io's Visual Workflow Builder is a significant asset, allowing users to create complex logic-based flows effortlessly. This feature is particularly praised for its user-friendly interface, making it accessible for both technical and non-technical users.
- Users say that Selligent by Marigold offers excellent real-time collaboration features, enabling teams to share campaign results and progress with clients and third parties seamlessly. This capability enhances transparency and communication in marketing efforts.
- G2 reviewers note that while Selligent by Marigold has a strong focus on email deliverability and performance tracking, Customer.io's recent updates and AI features keep it competitive, showcasing a commitment to evolving with user needs.
- According to recent feedback, Customer.io's ongoing enhancements, including new functionalities, demonstrate its commitment to innovation. Users appreciate that the platform is continuously improving, which helps maintain its relevance in a fast-paced marketing landscape.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Selligent by Marigold
No pricing availableFree Trial
Customer.io
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.7
610
8.3
26
Ease of Use
8.3
623
7.8
26
Ease of Setup
7.9
421
7.1
11
Ease of Admin
8.6
278
7.8
10
Quality of Support
8.7
544
9.0
26
Has the product been a good partner in doing business?
9.0
277
8.5
10
Product Direction (% positive)
9.2
598
7.8
26
Features by Category
Email Marketing
8.8
416
|
Verified
8.8
24
|
Verified
8.8
399
|
Verified
9.5
24
|
Verified
8.4
388
|
Verified
8.8
23
|
Verified
8.3
371
|
Verified
8.8
15
|
Verified
Online Marketing
6.3
330
9.2
10
|
Verified
8.0
354
|
Verified
8.7
20
|
Verified
8.3
379
|
Verified
9.2
22
|
Verified
7.9
358
|
Verified
9.3
16
|
Verified
Feature Not Available
9.0
10
Lead Management
7.4
332
|
Verified
9.8
7
|
Verified
7.6
331
8.8
13
|
Verified
8.6
377
|
Verified
8.9
19
|
Verified
6.8
311
8.8
7
|
Verified
7.6
332
|
Verified
9.5
10
|
Verified
7.3
329
|
Verified
9.4
9
|
Verified
7.3
315
9.2
12
|
Verified
7.3
322
|
Verified
8.3
7
|
Verified
Campaign Management
7.7
338
9.2
13
|
Verified
7.0
320
Not enough data
Feature Not Available
9.4
9
|
Verified
Feature Not Available
9.3
5
Social
Feature Not Available
Not enough data
6.5
306
9.2
8
|
Verified
Feature Not Available
8.6
6
|
Verified
Feature Not Available
8.9
6
|
Verified
Feature Not Available
Not enough data
Reporting & Analytics
7.7
374
|
Verified
8.4
23
|
Verified
6.9
332
|
Verified
8.5
11
|
Verified
6.5
322
9.0
7
|
Verified
6.3
311
7.8
9
|
Verified
Feature Not Available
9.3
5
Platform
8.2
369
|
Verified
Not enough data
8.5
366
|
Verified
8.1
7
|
Verified
8.5
358
|
Verified
9.2
10
|
Verified
7.8
329
|
Verified
9.0
5
|
Verified
7.7
347
|
Verified
8.1
6
|
Verified
8.8
359
|
Verified
8.3
9
|
Verified
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
8.5
10
|
Verified
8.3
369
|
Verified
7.5
8
|
Verified
7.6
336
|
Verified
6.9
6
|
Verified
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Feature Not Available
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and Selligent by Marigold are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, and Mobile Marketing
Selligent by Marigold is categorized as Marketing Analytics and Customer Journey Analytics
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Automotive
6.5%
Photography
6.5%
Other
54.8%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Selligent by Marigold has no discussions with answers
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