Compare Constant Contact Advanced Automation and Customer.io 
Featured Products
At a Glance
Market Segments
Small-Business (81.0% of reviews)
Small-Business (58.9% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Starting at $100.00 Per Month
Constant Contact Advanced Automation
Star Rating
(953)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansCustomer.io
Star Rating
(733)4.4 out of 5
Market Segments
Small-Business (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact Advanced Automation excels in user-friendliness, with many users appreciating its simple interface and features like easy contact import/export, which simplifies list management and hygiene.
- Users say that Customer.io stands out for its robust customization capabilities, particularly for developers. The platform allows for sending custom events and attributes, making it a flexible choice for those needing tailored solutions.
- Reviewers mention that Constant Contact Advanced Automation offers effective automation features, such as welcome email sequences and abandoned-cart reminders, which help streamline marketing efforts without manual oversight.
- According to verified reviews, Customer.io's Visual Workflow Builder is a highlight, enabling users to create complex logic-based flows effortlessly, which is particularly beneficial for businesses with intricate marketing strategies.
- G2 reviewers note that while Constant Contact Advanced Automation has a strong focus on small businesses, it provides a comprehensive suite of tools for email marketing, including templates and performance statistics, which many users find invaluable.
- Users highlight that Customer.io is continuously evolving, with recent updates introducing AI features and enhancements to the email design experience, making it a forward-thinking option for businesses looking to stay ahead in marketing technology.
Pricing
Entry-Level Pricing
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Constant Contact Advanced Automation
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.7
804
8.7
611
Ease of Use
8.5
819
8.3
624
Ease of Setup
8.4
584
7.9
422
Ease of Admin
8.8
546
8.6
278
Quality of Support
9.0
762
8.7
545
Has the product been a good partner in doing business?
9.1
545
9.0
277
Product Direction (% positive)
8.8
793
9.2
599
Features by Category
Sales Force Automation
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Automation
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Not enough data
Customer Support
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Not enough data
Platform
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Not enough data
Integration
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Not enough data
Generative AI
6.7
21
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
549
|
Verified
8.8
416
|
Verified
9.0
545
|
Verified
8.8
399
|
Verified
8.6
544
|
Verified
8.4
388
|
Verified
8.9
536
|
Verified
8.3
372
|
Verified
Online Marketing
8.0
501
|
Verified
6.3
330
8.4
449
|
Verified
8.0
354
|
Verified
8.2
392
|
Verified
8.3
379
|
Verified
8.3
463
|
Verified
7.9
358
|
Verified
8.3
419
Feature Not Available
Lead Management
8.8
529
|
Verified
7.4
332
|
Verified
8.5
504
7.6
331
8.7
504
|
Verified
8.6
378
|
Verified
8.9
512
|
Verified
6.8
311
8.8
506
|
Verified
7.6
332
|
Verified
8.7
503
|
Verified
7.3
329
|
Verified
8.8
495
|
Verified
7.3
315
8.6
448
|
Verified
7.3
322
|
Verified
Campaign Management
8.5
156
|
Verified
7.7
338
8.5
292
7.0
320
8.4
273
|
Verified
Feature Not Available
7.7
113
Feature Not Available
Social
7.9
262
|
Verified
Feature Not Available
8.0
278
|
Verified
6.5
306
7.9
292
Feature Not Available
8.0
241
Feature Not Available
8.0
96
Feature Not Available
Reporting & Analytics
8.6
520
|
Verified
7.7
374
|
Verified
8.2
492
|
Verified
6.9
332
|
Verified
8.2
417
|
Verified
6.5
322
8.2
384
|
Verified
6.3
311
7.6
323
Feature Not Available
Platform
8.1
397
|
Verified
8.2
369
|
Verified
8.6
393
|
Verified
8.5
367
|
Verified
8.7
411
|
Verified
8.5
358
|
Verified
8.3
202
|
Verified
7.8
329
|
Verified
8.0
245
7.7
347
|
Verified
8.6
404
|
Verified
8.8
359
|
Verified
8.2
288
7.2
312
|
Verified
Agentic AI - Marketing Automation
8.8
8
6.3
66
8.5
8
6.4
67
8.5
8
6.7
62
8.8
7
6.3
64
8.8
8
6.2
63
7.9
8
6.3
66
Integration
8.6
394
|
Verified
8.3
372
|
Verified
8.1
311
|
Verified
8.3
369
|
Verified
7.8
300
|
Verified
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Analytics
Not enough data
8.3
114
Not enough data
7.6
104
Optimization
Not enough data
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Templates
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Not enough data
Edit
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Not enough data
Logistics
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Not enough data
Generative AI
7.0
83
Not enough data
7.1
80
Not enough data
Agentic AI - Email Template Builder
6.7
5
Not enough data
6.7
5
Not enough data
Text Messaging
Not enough data
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
SMS Platform
Not enough data
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Intelligence
Not enough data
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Attribution Modeling
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Reporting
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
Content & Collaboration
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Not enough data
Social Management
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Platform Data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
Platform Additional Functionality
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
Integrations
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Not enough data
Generative AI
8.0
16
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Not enough data
Additional Functionality
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Not enough data
Predictive Analytics
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Not enough data
Sales Management
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Engagement
Not enough data
6.9
53
Platform
Not enough data
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Marketing Operations
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact Advanced Automation and Customer.io are categorized as Marketing Automation
Unique Categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Customer Journey Analytics, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, Social Media Management, and CRM
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Computer Software
15.0%
Financial Services
13.4%
Information Technology and Services
9.3%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Discussions
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
MS
Give services to make the customer journey for them. The most channels consolidated in the platform better results will you deliver.Read more
What is SharpSpring?
2 Comments
GS
SharpSpring is a great product for the micro-market and small businesses. SharpSpring is a low-cost provider of CRM and marketing automation. There appears...Read more
How do you use personas to better serve your clients?
2 Comments
MS
To segment prospects and use to send them different kind of content. Or to show them dynamic content depending on their preferences. If you want we can help...Read more
What is Customer.io used for?
2 Comments
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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