Compare CleverTap and Treasure Data Customer Data Platform 
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Enterprise (40.0% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial Per Year
CleverTap
Star Rating
(650)4.6 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansTreasure Data Customer Data Platform
Star Rating
(164)4.5 out of 5
Market Segments
Enterprise (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Year
Learn more about Treasure Data Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user engagement capabilities, allowing businesses to monitor customer activity and send timely communications based on events. This feature is particularly praised for enhancing customer interaction through personalized messaging.
- Users say that Treasure Data Customer Data Platform offers a robust ETL process and a wide array of data connectors, which significantly streamline integration. Reviewers appreciate the clean UI and the efficient audience studio for segment creation, making it a strong choice for data-driven personalization.
- According to verified reviews, CleverTap's support team is highly responsive, with users noting that their queries are addressed quickly. This level of support contributes to a smoother user experience, especially for those new to the platform.
- Reviewers mention that while Treasure Data has a strong focus on enterprise needs, it may not be as accessible for mid-market users compared to CleverTap, which is tailored more towards this segment. This difference in target audience can impact the overall usability for smaller businesses.
- Users highlight that CleverTap's automation features allow for the creation of diverse campaigns and customer journeys, which can significantly enhance marketing performance. This flexibility is a key advantage for teams looking to optimize their outreach strategies.
- G2 reviewers indicate that while both platforms have strong analytics capabilities, CleverTap's user-friendly interface and ease of setup are often seen as superior, making it easier for teams to get started and derive insights quickly compared to Treasure Data's more complex setup process.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Treasure Data Customer Data Platform
Try for free
Free Trial
Per Year
Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/
Free Trial
CleverTap
Free Trial is available
Treasure Data Customer Data Platform
Free Trial is available
Ratings
Meets Requirements
8.8
542
8.5
138
Ease of Use
8.9
544
8.4
142
Ease of Setup
8.5
330
8.2
84
Ease of Admin
9.0
247
8.4
81
Quality of Support
9.0
533
8.9
136
Has the product been a good partner in doing business?
9.3
245
9.1
83
Product Direction (% positive)
9.5
525
9.0
134
Features by Category
Email Marketing
9.0
169
Not enough data
8.9
162
Not enough data
8.9
160
Not enough data
8.8
148
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
155
Not enough data
9.1
164
Not enough data
9.1
156
Not enough data
8.2
133
Not enough data
Lead Management
8.9
139
Not enough data
8.6
138
Not enough data
9.2
172
Not enough data
8.4
122
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.8
136
Not enough data
Campaign Management
8.8
146
Not enough data
8.2
136
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
163
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.4
121
Not enough data
Platform
8.7
154
Not enough data
8.7
137
Not enough data
9.2
152
Not enough data
8.3
121
Not enough data
8.6
127
Not enough data
8.8
143
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
158
Not enough data
8.5
150
Not enough data
8.2
135
Not enough data
User Identification
8.6
197
Not enough data
9.2
212
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
204
Not enough data
9.0
200
Not enough data
8.6
180
Not enough data
8.8
210
Not enough data
8.8
186
Not enough data
9.1
191
Not enough data
Metrics
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Not enough data
Campaigns
9.0
239
Not enough data
9.3
252
Not enough data
8.9
240
Not enough data
9.2
256
Not enough data
9.3
240
Not enough data
Analytics
8.9
249
Not enough data
8.8
236
Not enough data
Optimization
8.9
237
Not enough data
9.0
244
Not enough data
9.0
234
Not enough data
8.7
216
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.3
104
|
Verified
Not enough data
8.7
102
|
Verified
Not enough data
7.5
88
|
Verified
Not enough data
8.2
93
|
Verified
Intelligence
Not enough data
8.0
92
|
Verified
Not enough data
7.8
85
|
Verified
Not enough data
7.8
80
|
Verified
Platform Basics
8.6
161
7.4
25
8.5
156
8.7
29
8.9
150
8.4
29
8.8
137
8.1
25
8.8
140
8.8
28
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.8
36
Not enough data
8.3
34
Platform Data
Not enough data
8.4
33
Not enough data
8.2
33
Not enough data
7.9
35
Not enough data
8.5
35
Platform Additional Functionality
Not enough data
8.5
33
Not enough data
9.3
38
Not enough data
8.3
34
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
Not enough data
8.9
233
|
Verified
Not enough data
8.7
178
Not enough data
8.9
178
Not enough data
Campaigns
8.5
189
|
Verified
Not enough data
9.3
240
|
Verified
Not enough data
8.8
189
Not enough data
8.2
151
Not enough data
9.1
182
Not enough data
9.3
197
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
202
Not enough data
8.8
199
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
233
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Treasure Data Customer Data Platform are categorized as Marketing Automation and Customer Journey Mapping
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, and WhatsApp Marketing
Treasure Data Customer Data Platform is categorized as Identity Resolution, Customer Data Platform (CDP), and Customer Journey Analytics
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.7%
Entertainment
5.3%
Retail
5.3%
Other
60.4%
Marketing and Advertising
16.1%
Food & Beverages
9.0%
Information Technology and Services
8.4%
Automotive
7.1%
Consumer Goods
6.5%
Other
52.9%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
What is Treasuredata?
1 Comment
RR
Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to...Read more
What is ARM treasure data?
1 Comment
RR
Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000...Read more
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