Compare CleverTap and Google Analytics 360 
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansGoogle Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user engagement and support, with users highlighting its ability to monitor app activity and send timely communications based on user events. This responsiveness is particularly appreciated by users like a marketing intern who found the support team very helpful in clearing doubts.
- Users say that Google Analytics 360 provides a robust solution for handling large datasets, with one reviewer noting its capacity to manage over a billion records smoothly. This capability allows marketers to gain valuable insights through various parameters and filters, making it a strong choice for those needing detailed analytics.
- Reviewers mention that CleverTap's focus on personalization and automation allows for the creation of diverse campaigns and user journeys, which can significantly enhance marketing performance. This feature is particularly beneficial for businesses looking to engage customers effectively through multiple channels.
- According to verified reviews, Google Analytics 360 is praised for its integration within the Google ecosystem, providing a holistic view of the consumer journey. Users appreciate how it simplifies the attribution process, helping marketers measure the effectiveness of their strategies across different touchpoints.
- G2 reviewers highlight that CleverTap has a higher overall satisfaction score compared to Google Analytics 360, reflecting its strong market presence and user-friendly interface. Users have noted that the platform is easy to set up and administer, which contributes to a smoother day-to-day experience.
- Users report that while Google Analytics 360 is effective for small businesses, it may not cater as well to mid-market needs compared to CleverTap, which has a larger share of mid-market users. This distinction suggests that CleverTap may offer features and support better aligned with the requirements of growing businesses.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Google Analytics 360
No pricing availableFree Trial
CleverTap
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.8
538
8.8
450
Ease of Use
8.9
540
8.1
453
Ease of Setup
8.5
326
8.0
199
Ease of Admin
9.0
249
8.4
189
Quality of Support
9.0
529
8.0
409
Has the product been a good partner in doing business?
9.3
247
8.5
185
Product Direction (% positive)
9.5
522
8.4
434
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
159
Not enough data
8.8
147
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
154
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
132
Not enough data
Lead Management
8.9
138
Not enough data
8.6
137
Not enough data
9.2
170
Not enough data
8.4
122
Not enough data
8.6
135
Not enough data
8.6
146
Not enough data
8.6
139
Not enough data
8.8
136
Not enough data
Campaign Management
8.8
146
Not enough data
8.1
135
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
149
Not enough data
8.4
146
Not enough data
8.5
140
Not enough data
7.4
121
Not enough data
Platform
8.7
155
Not enough data
8.7
137
Not enough data
9.2
153
Not enough data
8.3
122
Not enough data
8.6
127
Not enough data
8.8
142
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
158
Not enough data
8.5
150
Not enough data
8.2
135
Not enough data
Metrics
Not enough data
8.7
325
Not enough data
8.5
333
Not enough data
8.5
323
Not enough data
8.6
305
Not enough data
8.4
299
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
311
Not enough data
8.2
287
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
297
Not enough data
8.4
291
Not enough data
8.2
268
Not enough data
8.6
314
Other
Not enough data
8.5
301
Not enough data
8.4
306
Not enough data
8.3
291
Not enough data
8.6
304
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
246
Not enough data
8.2
243
Not enough data
8.6
294
Not enough data
8.6
293
User Identification
8.6
196
9.1
112
9.1
211
9.0
109
8.6
183
9.0
104
Tracking & Reporting
9.2
203
8.9
99
9.0
199
8.8
110
8.6
179
8.9
103
8.7
209
9.0
109
8.8
185
8.8
104
9.1
190
8.8
101
Metrics
9.1
163
9.0
33
9.0
93
8.6
33
8.9
155
8.6
34
9.0
140
8.5
33
9.1
160
8.6
33
Campaigns
9.0
239
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
239
Not enough data
9.0
244
Not enough data
9.0
236
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.5
67
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Analysis
8.6
193
Not enough data
8.9
232
|
Verified
Not enough data
8.7
177
Not enough data
8.9
178
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
242
|
Verified
Not enough data
8.8
188
Not enough data
8.3
152
Not enough data
9.1
180
Not enough data
9.3
195
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
202
Not enough data
8.9
197
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
9.0
33
9.0
93
8.6
33
8.9
155
8.6
34
9.0
140
8.5
33
9.1
160
8.6
33
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Google Analytics 360 are categorized as Mobile App Analytics
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Google Analytics 360 is categorized as Digital Analytics
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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