Compare Clari and Drift 
At a Glance
Market Segments
Mid-Market (47.2% of reviews)
Mid-Market (51.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,500.00 Per Month
Clari
Star Rating
(5,597)4.6 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ClariDrift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Clari excels in user experience, with many users highlighting its intuitive interface and the ease of accessing critical data when needed. One user mentioned, "I find Clari very easy to use, and the data I need is almost always presented right when I need it."
- Users say Drift shines in lead generation capabilities, with reviewers noting its effectiveness in targeted lead generation and conversion rates. One user remarked, "Drift is a very good way to get new leads as a sales person," emphasizing its seamless integration with calendars and customizable features.
- According to verified reviews, Clari's advanced features for monitoring financial processes set it apart, with users appreciating its bi-directional write capability with CRM systems. This feature enhances accountability and data hygiene, making it a standout for sales forecasting.
- Reviewers mention that Drift's AI sales tools are a significant benefit, with users praising the addition of AI features that enhance the overall functionality of the platform. One user noted, "AI Sales tools is very beneficial and a great addition to Drift's features!"
- G2 reviewers highlight that while Drift has a strong presence in the mid-market segment, Clari's broader market influence and higher total review count suggest a more established reputation. Clari's G2 Score reflects this, indicating higher overall user satisfaction.
- Users report that Clari provides valuable real-time signals, which many find essential for effective pipeline management. One user stated, "I also find the real-time signals provided by Clari really valuable," showcasing its strength in opportunity and pipeline management.
Pricing
Entry-Level Pricing
Clari
No pricing availableDrift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Clari
No trial information availableDrift
Free Trial is available
Ratings
Meets Requirements
9.0
4,136
8.7
1,019
Ease of Use
9.1
4,206
8.7
1,032
Ease of Setup
8.6
854
8.4
508
Ease of Admin
8.7
607
8.5
473
Quality of Support
9.1
3,379
8.8
940
Has the product been a good partner in doing business?
9.2
600
8.9
472
Product Direction (% positive)
9.1
3,914
8.9
997
Features by Category
Lead Intelligence
8.6
419
Not enough data
8.7
483
Not enough data
8.7
462
Not enough data
Lead Management
8.8
436
Not enough data
8.6
402
Not enough data
8.9
464
Not enough data
Marketing Campaigns
8.7
399
Not enough data
8.6
345
Not enough data
8.6
345
Not enough data
8.8
406
Not enough data
8.9
481
Not enough data
Campaign Execution
8.3
218
Not enough data
8.9
461
Not enough data
8.9
433
Not enough data
9.2
516
Not enough data
Agentic AI - Account Data Management
8.0
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
Messenger
Not enough data
8.5
204
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Channels
Not enough data
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Customers
Not enough data
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
296
|
Verified
8.9
315
|
Verified
7.9
325
|
Verified
8.2
309
|
Verified
7.9
323
|
Verified
8.2
288
|
Verified
7.7
309
|
Verified
8.7
305
|
Verified
Organization
9.1
510
|
Verified
8.0
265
|
Verified
8.8
471
|
Verified
8.0
269
|
Verified
8.7
434
|
Verified
8.3
278
|
Verified
Performance Analysis
8.3
406
|
Verified
7.8
241
|
Verified
8.9
479
|
Verified
8.0
261
|
Verified
Sales Analysis
8.4
382
|
Verified
7.5
215
|
Verified
9.2
501
|
Verified
7.7
221
|
Verified
Generative AI
7.1
113
7.5
87
7.1
112
7.6
85
Agentic AI - AI Sales Assistant
9.0
13
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.8
13
Not enough data
9.1
13
Not enough data
Integrated Workflows
9.0
875
Not enough data
9.4
1063
Not enough data
8.6
736
Not enough data
8.8
696
Not enough data
9.4
980
Not enough data
9.0
535
Not enough data
8.6
413
Not enough data
Repeatability and Reportability
8.9
807
Not enough data
9.1
914
Not enough data
9.1
870
Not enough data
8.6
649
Not enough data
8.1
364
Not enough data
AI and Automation
8.4
391
Not enough data
8.3
377
Not enough data
8.5
409
Not enough data
8.1
353
Not enough data
8.2
352
Not enough data
Generative AI
7.0
138
Not enough data
Agentic AI - Sales Engagement
8.3
22
Not enough data
8.1
22
Not enough data
8.4
22
Not enough data
8.2
22
Not enough data
7.9
22
Not enough data
8.1
22
Not enough data
8.0
23
Not enough data
Call Analytics
9.2
147
Not enough data
8.2
128
Not enough data
8.7
141
Not enough data
7.7
104
Not enough data
Artificial Intelligence - Conversation Intelligence
8.1
106
Not enough data
7.8
141
Not enough data
Not enough data
Not enough data
Generative AI
7.8
30
Not enough data
Agentic AI - Conversation Intelligence
6.7
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Sales Team
8.3
183
Not enough data
7.3
163
Not enough data
7.1
164
Not enough data
Intelligence
8.1
177
Not enough data
Feature Not Available
Not enough data
7.5
165
Not enough data
Mapping
Feature Not Available
Not enough data
7.3
163
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Platform
Not enough data
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Generative AI
Not enough data
7.7
84
Not enough data
7.7
82
Conversational Platform
Not enough data
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Generative AI
Not enough data
7.9
31
Not enough data
7.7
31
Revenue Sourcing and Forecasting
8.2
424
Not enough data
9.0
486
Not enough data
8.4
482
Not enough data
7.7
407
Not enough data
8.0
410
Not enough data
8.1
388
Not enough data
8.1
359
Not enough data
CRM Data Enrichment
7.6
404
Not enough data
7.6
415
Not enough data
7.2
385
Not enough data
Feature Not Available
Not enough data
7.1
309
Not enough data
Account Management
7.1
362
Not enough data
7.4
364
Not enough data
7.7
393
Not enough data
8.2
420
Not enough data
7.8
338
Not enough data
7.5
338
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
6.8
54
Not enough data
7.8
61
Not enough data
7.3
54
Not enough data
7.1
55
Not enough data
7.4
52
Not enough data
Integrations
7.3
87
7.4
92
8.7
96
7.9
95
8.2
88
7.8
91
7.9
87
7.3
88
9.1
92
8.0
95
Branding & Customizatio
8.5
88
8.2
94
8.6
91
8.3
93
8.2
89
7.9
90
Automatic Rules & Configurations
8.2
89
8.5
96
8.4
91
8.2
90
8.1
89
8.1
93
Agentic AI - Business Scheduling
7.5
8
Not enough data
8.1
8
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
543
|
Verified
Not enough data
8.5
539
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
470
|
Verified
Not enough data
8.5
471
|
Verified
Not enough data
8.2
408
|
Verified
Not enough data
8.3
371
|
Verified
Not enough data
8.1
401
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.6
59
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
8.6
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
Agentic AI - Sales Performance Management
7.7
25
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
Incentives
7.2
112
Not enough data
8.2
261
Not enough data
6.8
117
Not enough data
7.6
113
Not enough data
Personalization
8.4
271
Not enough data
8.6
287
Not enough data
8.9
349
Not enough data
8.5
256
Not enough data
Administrative
9.0
335
Not enough data
8.7
274
Not enough data
8.7
285
Not enough data
Agentic AI - Email Tracking
7.0
11
Not enough data
6.7
10
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
7.2
10
Not enough data
7.5
10
Not enough data
Analytics
9.2
1446
Not enough data
9.1
1445
Not enough data
9.0
1354
Not enough data
Customizations
9.3
1517
Not enough data
9.3
1467
Not enough data
9.2
1460
Not enough data
9.1
1209
Not enough data
9.2
1517
Not enough data
Generative AI
7.2
168
Not enough data
Agentic AI - Sales Analytics
7.4
33
Not enough data
7.9
33
Not enough data
7.6
33
Not enough data
7.4
32
Not enough data
7.3
33
Not enough data
Data Sourcing
8.3
1132
Not enough data
8.1
1167
Not enough data
8.1
1118
Not enough data
8.7
1334
Not enough data
8.4
1146
Not enough data
Predictive Analytics
7.7
1072
Not enough data
8.3
1235
Not enough data
7.9
1120
Not enough data
8.9
1267
Not enough data
Sales Management
9.0
1320
Not enough data
Feature Not Available
Not enough data
8.3
1169
Not enough data
8.5
1294
Not enough data
Agentic AI - Outbound Call Tracking
6.7
9
Not enough data
7.0
9
Not enough data
Calling
8.7
609
Not enough data
8.7
604
Not enough data
8.9
672
Not enough data
8.9
691
Not enough data
7.5
12
Not enough data
Contacts
9.0
768
Not enough data
8.8
665
Not enough data
8.9
684
Not enough data
Insights
9.1
735
Not enough data
9.0
723
Not enough data
8.5
496
Not enough data
9.3
763
Not enough data
8.8
591
Not enough data
7.2
10
Not enough data
Agentic AI - Sales Coaching
8.1
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
Training
8.3
100
Not enough data
8.3
102
Not enough data
8.1
93
Not enough data
8.8
117
Not enough data
Feedback
8.8
108
Not enough data
8.3
90
Not enough data
8.2
89
Not enough data
8.3
85
Not enough data
8.4
95
Not enough data
8.4
93
Not enough data
8.3
84
Not enough data
Generative AI
7.4
30
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Clari and Drift are categorized as Business Scheduling and AI Sales Assistant
Unique Categories
Clari is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), Customer Revenue Optimization, Conversation Intelligence, Sales Engagement, Account Data Management, Sales Coaching, Outbound Call Tracking, Sales Analytics, Email Tracking, Sales Performance Management, Salesforce AppExchange Apps, and Predictive Analytics
Drift is categorized as Conversational Support, Conversational Marketing, Chatbots, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
Clari
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.6%
Information Technology and Services
20.8%
Marketing and Advertising
6.2%
Computer & Network Security
4.1%
Financial Services
3.5%
Other
37.8%
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Discussions
What groove means in music?
7 Comments
AC
In music, groove is the sense of an effect ("feel") of changing pattern in a propulsive rhythm or sense of "swing".Read more
Is it possible to edit a template in-line when using gmail?
6 Comments
DR
Hi Nathan,
Currently it isn’t possible to edit the template directly in-line when you’ve inserted it into a new message, but you can still edit this...Read more
How can I get the Indian Accent/ neutral accent script?
3 Comments
SC
This is more robotic, The more you are with Wingman it identifies your accent, or else you could ask for help with the wingman team. Have you been to there...Read more
How do I scale conversational marketing?
2 Comments
Official Response from Drift
Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
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