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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (65.3% of reviews)
Entry-Level Pricing
Free
$139.94 Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSemrush
Star Rating
(2,949)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its "Drag & Drop Scheduling" feature, making it easy to organize and schedule social media posts, while Semrush's "Campaign Dashboard" is praised for its comprehensive overview of campaign performance, allowing users to track multiple metrics in one place.
- Reviewers mention that Buffer's "Content Calendar" is highly effective for planning and visualizing content across platforms, whereas Semrush's "SEO Auditing" tool is noted for its depth in analyzing website performance and providing actionable insights for improvement.
- G2 users highlight Buffer's "Social Publishing" capabilities, which streamline the process of posting across various social media channels, while Semrush's "Keyword Research" feature is recognized for its robust data and user-friendly interface, helping users identify effective keywords for their SEO strategies.
- Users on G2 appreciate Buffer's "Quality of Support," which is rated at 8.5, indicating responsive customer service, while Semrush's "Technical SEO" tools receive high marks for their effectiveness in identifying and resolving technical issues that could hinder website performance.
- Reviewers say that Buffer's "Content Creation Tools" are user-friendly and facilitate easy content generation, but some users feel that Semrush's "Competitor Analysis" feature provides a more detailed view of market positioning and competitive strategies.
- Users report that Buffer's "Ease of Use" is a standout feature, with a score of 9.2, making it accessible for beginners, while Semrush's "Reporting" capabilities, particularly its "Custom Reports," are highlighted for their flexibility and depth, allowing users to tailor reports to their specific needs.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Buffer
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.8
2,401
Ease of Use
9.2
906
8.3
2,425
Ease of Setup
9.2
325
8.6
1,632
Ease of Admin
9.1
309
8.6
1,241
Quality of Support
8.5
644
8.6
2,108
Has the product been a good partner in doing business?
8.8
269
8.8
1,222
Product Direction (% positive)
8.2
880
8.9
2,309
Features by Category
Metrics
Not enough data
8.4
432
Not enough data
8.2
427
Not enough data
7.9
411
Not enough data
7.7
385
Not enough data
7.4
374
Not enough data
7.5
368
Not enough data
7.4
371
Not enough data
7.5
381
Not enough data
7.1
366
Reporting
Not enough data
8.0
421
Not enough data
8.2
410
Not enough data
7.8
396
Not enough data
7.7
397
Not enough data
7.8
392
Not enough data
7.6
372
Not enough data
8.0
406
Other
Not enough data
7.7
384
Not enough data
8.1
396
Not enough data
7.7
386
Not enough data
8.0
388
Not enough data
7.4
353
Not enough data
7.0
332
Not enough data
7.6
351
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
351
Not enough data
8.5
401
Not enough data
8.3
394
Social Analytics
Not enough data
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Reports & Dashboards
Not enough data
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
261
|
Verified
Local Search Optimization
Not enough data
8.9
584
|
Verified
Not enough data
8.4
545
|
Verified
Not enough data
8.4
516
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
8.8
573
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.5
570
Agentic AI - Competitive Intelligence
Not enough data
7.1
71
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
527
Platform Content
Not enough data
7.3
467
Platform Reporting
Not enough data
8.0
540
Not enough data
8.3
548
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
Not enough data
8.7
1010
Not enough data
9.0
865
Not enough data
8.8
846
Not enough data
8.8
851
Agentic AI - SEO Tools
Not enough data
6.6
173
Not enough data
6.8
172
Not enough data
6.7
171
Not enough data
6.7
172
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.8
168
SEO Content & Rankings
Not enough data
8.2
1479
Not enough data
9.1
1579
Not enough data
8.8
1503
Not enough data
8.2
919
Not enough data
8.4
832
SEO Reporting
Not enough data
8.9
1552
Not enough data
8.6
1002
Not enough data
8.2
957
Not enough data
7.8
836
Generative AI
Not enough data
6.7
395
Not enough data
6.8
395
Content & Collaboration
9.0
142
8.8
194
8.6
125
Feature Not Available
8.2
105
Feature Not Available
8.6
106
8.1
182
8.8
115
Feature Not Available
8.5
99
8.2
164
Social Management
7.9
666
8.7
236
9.3
787
8.8
229
8.4
642
Feature Not Available
8.3
693
8.4
227
Feature Not Available
7.9
204
8.6
99
8.0
178
8.3
25
7.8
150
Agentic AI - Social Media Management
7.2
12
8.0
14
7.4
12
8.2
14
6.9
12
7.9
14
7.4
12
7.7
14
7.2
12
8.0
14
7.5
12
7.9
14
7.2
12
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Writing Support
Not enough data
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Software Availability
Not enough data
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Segment Trending
Not enough data
8.6
243
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Analysis
Not enough data
8.3
231
Not enough data
8.6
252
|
Verified
Not enough data
8.3
213
|
Verified
Platform
Not enough data
8.7
257
|
Verified
Not enough data
8.4
236
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.6
139
Not enough data
7.8
124
Not enough data
8.4
142
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
232
Publishing
Not enough data
7.7
234
Social Media
Not enough data
7.6
234
Planning
Not enough data
7.9
359
Generative AI
Not enough data
7.4
141
Not enough data
7.2
139
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
AI Visibility & Tracking
Not enough data
7.8
58
Not enough data
7.7
58
Sentiment & Brand Analysis
Not enough data
7.6
57
Not enough data
6.4
54
Competitive Benchmarking
Not enough data
7.2
55
Not enough data
7.4
55
AI Content Optimization
Not enough data
7.5
56
Not enough data
7.6
54
Reporting & Alerts
Not enough data
6.7
54
Not enough data
7.6
55
Tools
Not enough data
Feature Not Available
Not enough data
8.2
663
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
653
Not enough data
8.2
639
Not enough data
8.0
580
Not enough data
7.8
578
Not enough data
8.9
711
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
388
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
389
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
7.9
352
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Semrush are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
29.8%
Information Technology and Services
8.7%
Computer Software
8.1%
Internet
3.9%
Retail
3.8%
Other
45.7%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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