Introducing G2.ai, the future of software buying.Try now
Compare Buffer and Semrush 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Planable
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (65.3% of reviews)
Entry-Level Pricing
Free
$139.94 Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSemrush
Star Rating
(2,941)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its "Drag & Drop Scheduling" feature, making it easy to organize and schedule social media posts, while Semrush's "Campaign Dashboard" is praised for its comprehensive overview of campaign performance, allowing users to track multiple metrics in one place.
- Reviewers mention that Buffer's "Content Calendar" is highly effective for planning and visualizing content across platforms, whereas Semrush's "SEO Auditing" tool is noted for its depth in analyzing website performance and providing actionable insights for improvement.
- G2 users highlight Buffer's "Social Publishing" capabilities, which streamline the process of posting across various social media channels, while Semrush's "Keyword Research" feature is recognized for its robust data and user-friendly interface, helping users identify effective keywords for their SEO strategies.
- Users on G2 appreciate Buffer's "Quality of Support," which is rated at 8.5, indicating responsive customer service, while Semrush's "Technical SEO" tools receive high marks for their effectiveness in identifying and resolving technical issues that could hinder website performance.
- Reviewers say that Buffer's "Content Creation Tools" are user-friendly and facilitate easy content generation, but some users feel that Semrush's "Competitor Analysis" feature provides a more detailed view of market positioning and competitive strategies.
- Users report that Buffer's "Ease of Use" is a standout feature, with a score of 9.2, making it accessible for beginners, while Semrush's "Reporting" capabilities, particularly its "Custom Reports," are highlighted for their flexibility and depth, allowing users to tailor reports to their specific needs.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Buffer
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.8
2,394
Ease of Use
9.2
906
8.3
2,418
Ease of Setup
9.2
325
8.6
1,625
Ease of Admin
9.1
309
8.6
1,237
Quality of Support
8.5
644
8.6
2,101
Has the product been a good partner in doing business?
8.8
269
8.8
1,218
Product Direction (% positive)
8.2
880
8.9
2,302
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.2
425
Not enough data
7.9
409
Not enough data
7.6
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
419
Not enough data
8.2
408
Not enough data
7.8
394
Not enough data
7.7
395
Not enough data
7.8
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
394
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
42
Not enough data
7.2
42
Not enough data
6.9
42
Not enough data
6.9
40
Administration
Not enough data
7.7
358
Not enough data
7.4
349
Not enough data
8.5
399
Not enough data
8.2
392
Social Analytics
Not enough data
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Reports & Dashboards
Not enough data
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.5
249
|
Verified
Performance
Not enough data
8.3
257
|
Verified
Not enough data
8.7
260
|
Verified
Local Search Optimization
Not enough data
8.9
581
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
570
|
Verified
Platform Basics
Not enough data
8.5
550
Not enough data
8.5
566
Agentic AI - Competitive Intelligence
Not enough data
7.0
67
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
462
Platform Reporting
Not enough data
8.0
535
Not enough data
8.2
543
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
Not enough data
8.7
1003
Not enough data
9.0
858
Not enough data
8.8
839
Not enough data
8.8
844
Agentic AI - SEO Tools
Not enough data
6.6
167
Not enough data
6.7
166
Not enough data
6.6
165
Not enough data
6.6
166
Not enough data
6.5
165
Not enough data
6.6
162
Not enough data
6.7
162
SEO Content & Rankings
Not enough data
8.2
1472
Not enough data
9.1
1572
Not enough data
8.8
1496
Not enough data
8.2
912
Not enough data
8.4
825
SEO Reporting
Not enough data
8.9
1545
Not enough data
8.6
995
Not enough data
8.2
951
Not enough data
7.8
829
Generative AI
Not enough data
6.7
389
Not enough data
6.7
389
Content & Collaboration
9.0
142
8.8
194
8.6
125
Feature Not Available
8.2
105
Feature Not Available
8.6
106
8.1
182
8.8
115
Feature Not Available
8.5
99
8.2
164
Social Management
7.9
666
8.7
236
9.3
787
8.8
229
8.4
642
Feature Not Available
8.3
693
8.4
227
Feature Not Available
7.9
204
8.6
99
8.0
178
8.3
25
7.8
150
Agentic AI - Social Media Management
7.2
12
8.0
14
7.4
12
8.2
14
6.9
12
7.9
14
7.4
12
7.7
14
7.2
12
8.0
14
7.5
12
7.9
14
7.2
12
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
115
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
132
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
130
Agentic AI - Media Monitoring
Not enough data
6.9
13
Not enough data
7.6
13
Not enough data
7.1
13
Not enough data
7.1
13
Not enough data
7.1
13
Generative AI
Not enough data
8.2
21
Not enough data
8.0
22
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Writing Support
Not enough data
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Software Availability
Not enough data
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.0
211
Segment Trending
Not enough data
8.5
241
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
199
Analysis
Not enough data
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
211
|
Verified
Not enough data
8.3
233
|
Verified
Not enough data
8.1
208
|
Verified
Not enough data
8.2
205
Agentic AI - Market Intelligence
Not enough data
7.0
31
Not enough data
6.8
31
Platform Basics
Not enough data
8.6
137
Not enough data
7.7
122
Not enough data
8.4
140
Platform Data
Not enough data
8.2
128
Not enough data
8.4
133
Not enough data
8.6
143
Not enough data
8.3
128
Agentic AI - Operational Risk Management
Not enough data
7.2
13
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.5
231
Planning
Not enough data
7.8
355
Generative AI
Not enough data
7.4
138
Not enough data
7.2
136
Not enough data
7.2
136
Not enough data
6.6
134
Not enough data
6.4
131
Agentic AI - Content Creation
Not enough data
7.0
43
Not enough data
6.9
43
Not enough data
7.1
43
Not enough data
7.0
43
Not enough data
7.0
44
Not enough data
7.2
43
Not enough data
7.1
43
AI Visibility & Tracking
Not enough data
7.7
56
Not enough data
7.6
56
Sentiment & Brand Analysis
Not enough data
7.5
55
Not enough data
6.3
52
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.3
53
AI Content Optimization
Not enough data
7.5
54
Not enough data
7.5
52
Reporting & Alerts
Not enough data
6.7
52
Not enough data
7.5
53
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
577
Not enough data
7.8
575
Not enough data
8.9
708
Agentic AI - Content Analytics
Not enough data
7.4
54
Not enough data
7.7
53
Not enough data
7.7
54
Not enough data
7.7
54
Not enough data
7.6
54
Marketing Operations
Not enough data
7.7
386
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
398
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
387
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.7
360
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
55
Not enough data
7.5
55
Not enough data
7.1
54
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Semrush are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
29.8%
Information Technology and Services
8.7%
Computer Software
8.1%
Internet
3.9%
Retail
3.7%
Other
45.7%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
