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Compare Braze and Xtremepush 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,449)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeXtremepush
Star Rating
(251)4.4 out of 5
Market Segments
Mid-Market (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about XtremepushSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Xtremepush. Users appreciate Braze's powerful capabilities for executing highly personalized, real-time customer journeys, which is a crucial feature for businesses looking to enhance customer engagement.
- Users say that Xtremepush offers a very straightforward and user-friendly experience, particularly highlighting its ability to simplify multichannel engagement. Reviewers mention that the platform allows them to create and trigger personalized campaigns across push notifications and in-app messages from a single interface, saving time and ensuring consistency.
- According to verified reviews, Braze's robust segmentation and event-based triggering features are standout elements that help teams create complex audience paths. Users find these technical capabilities, along with webhook integrations, to be essential for improving their workflow efficiency.
- Reviewers mention that while Xtremepush has a flexible back office and strong segmentation abilities, it sometimes struggles with matching specific workflow needs, leading to configuration challenges. However, users appreciate the platform's flexible payment plans and professionalism, which can be beneficial for mid-market companies.
- G2 reviewers highlight that Braze's quality documentation and ease of use contribute to a smoother onboarding process. Users find it easy to understand and utilize the platform, which is a significant advantage for teams looking to implement a new CRM system quickly.
- Users report that while Xtremepush has a higher score for ease of setup, Braze still provides a solid experience with its technical capabilities. However, some users feel that Braze could improve in areas like customer support, where Xtremepush has received praise for its quality assistance.
Pricing
Entry-Level Pricing
Braze
No pricing availableXtremepush
No pricing availableFree Trial
Braze
Free Trial is available
Xtremepush
No trial information availableRatings
Meets Requirements
8.5
953
8.4
208
Ease of Use
8.3
1,161
8.8
209
Ease of Setup
7.6
645
8.5
105
Ease of Admin
8.5
354
8.8
72
Quality of Support
8.5
906
8.9
198
Has the product been a good partner in doing business?
8.9
362
9.3
70
Product Direction (% positive)
9.2
918
8.9
197
Features by Category
Email Marketing
8.8
564
8.0
50
8.8
536
8.2
47
8.4
539
7.9
46
8.3
449
7.4
46
Online Marketing
6.9
356
6.4
48
8.4
478
7.1
45
8.7
519
7.3
48
8.4
493
7.6
46
7.3
371
Feature Not Available
Lead Management
7.5
390
6.9
45
7.5
397
7.1
44
8.6
533
7.7
50
6.8
324
6.6
43
7.4
352
6.7
44
7.5
380
6.7
44
Feature Not Available
6.6
44
7.8
381
7.2
44
Campaign Management
Feature Not Available
8.0
51
Feature Not Available
6.1
47
Feature Not Available
7.1
47
Feature Not Available
6.3
44
Social
Feature Not Available
6.1
44
6.7
325
6.0
44
Feature Not Available
6.6
44
Feature Not Available
6.1
43
6.6
329
6.5
43
Reporting & Analytics
7.8
530
6.9
51
Feature Not Available
6.6
47
Feature Not Available
6.3
46
6.7
399
6.3
44
Feature Not Available
5.9
46
Platform
8.3
445
7.3
49
Feature Not Available
7.5
51
8.5
442
7.8
51
7.7
349
6.7
48
7.7
400
7.0
51
8.5
430
8.0
48
Feature Not Available
6.6
45
Agentic AI - Marketing Automation
6.5
39
5.0
5
6.6
37
5.0
5
6.7
37
5.0
5
6.5
37
5.0
5
6.4
37
5.0
5
6.4
36
4.7
5
Integration
7.8
447
7.6
51
8.1
430
7.2
51
7.9
391
6.6
50
Content
Not enough data
8.1
7
Not enough data
8.1
8
Not enough data
8.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.3
10
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.3
6
Design
Not enough data
9.3
7
Not enough data
8.9
9
Not enough data
8.8
7
Not enough data
8.8
7
Platform
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
9.0
7
Not enough data
9.2
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
7.7
8
Not enough data
8.3
6
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
7.7
21
Not enough data
7.9
21
Not enough data
6.9
19
Templates
Not enough data
7.7
19
Not enough data
8.9
20
Not enough data
8.2
19
Personalization
Not enough data
8.2
18
Not enough data
7.7
20
Not enough data
6.9
18
Not enough data
Feature Not Available
Not enough data
8.0
17
Not enough data
7.5
16
Not enough data
8.5
19
Not enough data
8.4
20
Multichannel
Not enough data
7.6
18
Not enough data
7.8
19
Not enough data
8.7
18
Administration
Not enough data
8.8
20
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
7.2
19
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
8.6
89
9.0
484
9.0
90
8.6
443
8.4
72
8.8
492
8.5
84
8.9
468
8.8
80
Analytics
8.2
490
8.2
90
7.7
452
7.8
81
Optimization
8.7
471
8.1
75
8.8
481
8.5
78
8.3
392
8.1
78
8.1
390
8.3
77
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
7.6
7
8.5
198
7.6
9
Targeting
8.6
192
8.3
8
8.5
177
8.1
8
Triggered Content
7.7
116
Not enough data
9.1
199
8.3
8
9.1
195
8.1
8
Personalized Content
7.4
116
7.7
5
7.1
110
7.7
5
7.0
107
7.0
5
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.6
48
8.0
66
7.2
35
8.7
67
8.5
45
8.2
64
7.3
34
8.1
63
7.5
38
8.1
65
7.4
33
8.7
66
8.4
47
8.3
66
7.9
39
SMS Platform
7.9
64
7.5
50
8.5
63
8.3
46
Feature Not Available
7.9
36
Feature Not Available
6.5
27
8.4
63
7.4
32
7.9
63
8.2
40
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
7.7
39
Not enough data
7.8
33
Not enough data
7.8
41
Not enough data
8.1
41
Intelligence
Not enough data
7.7
41
Not enough data
6.6
34
Not enough data
6.8
31
Marketing Gamification
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
8.1
6
Agentic AI - Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
8.3
6
Not enough data
6.9
6
Platform
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Platform Basics
8.3
110
8.1
41
8.5
106
7.9
40
Platform Data
7.6
108
7.8
42
7.4
103
7.6
38
7.6
107
7.7
43
7.5
107
7.7
38
Platform Additional Functionality
7.7
105
8.0
38
7.6
104
7.9
37
Feature Not Available
7.9
34
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
7.7
35
7.7
473
|
Verified
8.1
47
7.0
342
|
Verified
7.3
28
6.9
370
|
Verified
7.7
38
Campaigns
7.5
329
|
Verified
7.7
32
9.0
462
|
Verified
9.1
50
7.6
311
8.1
35
6.6
232
6.4
23
8.9
441
|
Verified
8.7
37
8.7
454
|
Verified
8.5
40
Engagement
7.4
267
7.6
26
Platform
8.3
391
8.5
39
8.2
363
|
Verified
8.2
36
7.9
320
7.8
34
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
6.8
32
Not enough data
7.8
38
Not enough data
7.5
37
Not enough data
8.1
37
Not enough data
6.6
29
Not enough data
6.9
28
Campaign Activity
Not enough data
7.8
44
Not enough data
7.8
45
Not enough data
7.4
33
Not enough data
7.9
38
Not enough data
7.2
35
Not enough data
6.6
33
Agentic AI - Marketing Analytics
Not enough data
5.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Categories
Categories
Shared Categories
Braze and Xtremepush are categorized as Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, WhatsApp Marketing, and RCS Business Messaging
Xtremepush is categorized as E-Commerce Personalization, Customer Data Platform (CDP), Marketing Analytics, Web Content Management, and Gamification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Xtremepush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Gambling & Casinos
56.7%
Marketing and Advertising
6.3%
Entertainment
3.4%
Hospitality
2.5%
Financial Services
2.5%
Other
28.6%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Xtremepush has no discussions with answers
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