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Compare Braze and RESUL 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeRESUL
Star Rating
(24)4.5 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about RESULSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that while both RESUL and Braze have received high star ratings, Braze's overall user satisfaction is significantly higher, reflecting its robust capabilities in executing personalized customer journeys at scale.
- Users say that RESUL excels in its ease of use and intuitive interface, making it a practical choice for small businesses looking for effective marketing solutions, particularly highlighting its simple creation of MDC campaigns.
- According to verified reviews, Braze stands out for its powerful segmentation and event-based triggering features, which allow teams to create complex audience paths and integrate external tools seamlessly, enhancing overall marketing efficiency.
- Reviewers mention that RESUL's quick implementation process is a significant advantage, with users appreciating the platform's ability to consolidate diverse business models through its Customer Data Platform (CDP).
- Users highlight that while both platforms offer quality support, RESUL's support is rated slightly higher, with users noting its responsiveness and helpfulness in addressing their marketing needs.
- G2 reviewers indicate that Braze, despite its strengths, faces challenges in ease of setup, with some users finding the initial configuration more complex compared to RESUL's straightforward onboarding experience.
Pricing
Entry-Level Pricing
Braze
No pricing availableRESUL
No pricing availableFree Trial
Braze
Free Trial is available
RESUL
No trial information availableRatings
Meets Requirements
8.5
952
8.8
18
Ease of Use
8.3
1,160
8.7
17
Ease of Setup
7.6
644
8.8
14
Ease of Admin
8.5
354
9.4
9
Quality of Support
8.5
905
8.3
17
Has the product been a good partner in doing business?
8.9
362
9.6
9
Product Direction (% positive)
9.2
917
9.3
17
Features by Category
Email Marketing
8.8
564
9.0
12
8.8
536
8.8
10
8.4
539
9.3
12
8.3
449
8.5
11
Online Marketing
6.9
356
8.8
11
8.4
478
8.9
12
8.7
519
9.2
10
8.4
493
9.2
12
7.3
371
9.2
11
Lead Management
7.5
390
9.2
11
7.5
397
8.9
11
8.6
533
9.4
12
6.8
324
Feature Not Available
7.4
352
8.7
10
7.5
380
9.2
10
Feature Not Available
9.0
10
7.8
381
9.5
10
Campaign Management
Feature Not Available
9.1
13
Feature Not Available
8.8
10
Feature Not Available
9.2
10
Feature Not Available
8.9
12
Social
Feature Not Available
7.8
10
6.7
325
8.6
12
Feature Not Available
8.8
12
Feature Not Available
8.8
11
6.6
329
8.3
11
Reporting & Analytics
7.8
530
9.4
14
Feature Not Available
9.2
10
Feature Not Available
9.1
11
6.7
399
8.6
11
Feature Not Available
8.3
11
Platform
8.3
445
9.3
9
Feature Not Available
9.0
8
8.5
442
9.4
8
7.7
349
9.3
9
7.7
400
9.6
8
8.5
430
9.2
10
Feature Not Available
9.6
8
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
7.3
5
6.7
37
7.0
5
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
9.7
10
8.1
430
9.2
8
7.9
391
9.6
8
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
467
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
470
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
389
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Not enough data
8.9
440
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.5
266
Not enough data
Platform
8.3
390
Not enough data
8.2
362
|
Verified
Not enough data
7.9
319
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
9.4
6
Not enough data
9.4
8
Not enough data
9.7
6
Not enough data
9.5
7
Not enough data
Feature Not Available
Not enough data
10.0
5
Campaign Activity
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.3
7
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
9.5
7
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and RESUL are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RESUL
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Hospital & Health Care
11.1%
Computer Software
11.1%
Transportation/Trucking/Railroad
5.6%
Retail
5.6%
Public Relations and Communications
5.6%
Other
61.1%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
RESUL has no discussions with answers
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