RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant