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Compare Braze and Optimove 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOptimove
Star Rating
(236)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance their ability to create complex audience paths.
- Users say that Optimove stands out for its extensive built-in features, which reduce the need for third-party integrations. Reviewers highlight the platform's straightforward setup process, making it easier for teams to get started without extensive technical knowledge.
- According to verified reviews, Optimove receives high praise for its quality of support, with users noting a strong partnership in business operations. This is reflected in the platform's ability to conduct detailed segmentation based on customer demographics and behavior, which many find invaluable for targeted campaigns.
- Reviewers mention that while Braze offers a user-friendly experience, some users find it slightly less intuitive compared to Optimove, particularly when it comes to onboarding. However, Braze compensates with quality documentation that helps users navigate its features effectively.
- G2 reviewers highlight that Optimove's strength lies in its ability to create highly personalized, data-driven customer journeys. Users appreciate how the platform adapts based on real-time data, allowing for more effective engagement strategies across multiple channels.
- Users report that while Braze has a slightly lower ease of use rating, its technical capabilities and webhook integrations make it a powerful tool for those looking to integrate external tools and streamline their marketing efforts. This flexibility is a significant advantage for teams with complex needs.
Pricing
Entry-Level Pricing
Braze
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Braze
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.5
953
8.7
200
Ease of Use
8.3
1,161
8.6
201
Ease of Setup
7.6
645
8.0
117
Ease of Admin
8.5
354
8.8
66
Quality of Support
8.5
906
9.3
199
Has the product been a good partner in doing business?
8.9
362
9.1
67
Product Direction (% positive)
9.2
918
9.3
195
Features by Category
Email Marketing
8.8
564
9.2
131
|
Verified
8.8
536
9.3
139
|
Verified
8.4
539
8.9
133
|
Verified
8.3
449
8.7
125
|
Verified
Online Marketing
6.9
356
7.6
95
8.4
478
8.1
114
|
Verified
8.7
519
9.2
138
|
Verified
8.4
493
8.6
117
|
Verified
7.3
371
8.2
97
Lead Management
7.5
390
8.5
107
|
Verified
7.5
397
8.6
112
8.6
533
9.3
136
|
Verified
6.8
324
8.3
102
|
Verified
7.4
352
8.3
103
|
Verified
7.5
380
8.3
104
|
Verified
Feature Not Available
8.3
104
|
Verified
7.8
381
8.6
114
|
Verified
Campaign Management
Feature Not Available
8.8
120
|
Verified
Feature Not Available
8.1
97
Feature Not Available
8.5
119
|
Verified
Feature Not Available
7.5
94
Social
Feature Not Available
7.2
85
6.7
325
7.5
89
Feature Not Available
7.5
92
Feature Not Available
7.2
86
6.6
329
7.2
89
Reporting & Analytics
7.8
530
8.9
128
|
Verified
Feature Not Available
8.1
101
|
Verified
Feature Not Available
8.4
115
|
Verified
6.7
399
8.5
126
|
Verified
Feature Not Available
7.2
87
Platform
8.3
445
8.4
106
|
Verified
Feature Not Available
8.4
96
8.5
442
9.0
104
|
Verified
7.7
349
8.3
86
7.7
400
7.9
89
|
Verified
8.5
430
8.5
101
|
Verified
Feature Not Available
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.9
9
6.6
37
7.2
9
6.7
37
7.0
9
6.5
37
7.0
9
6.4
37
6.9
9
6.4
36
7.0
10
Integration
7.8
447
8.2
105
|
Verified
8.1
430
8.0
102
|
Verified
7.9
391
8.0
91
|
Verified
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Intelligence
Not enough data
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Platform Basics
8.3
110
9.2
95
|
Verified
8.5
106
9.2
99
|
Verified
Platform Data
7.6
108
8.9
93
|
Verified
7.4
103
8.6
99
|
Verified
7.6
107
8.9
101
|
Verified
7.5
107
9.0
97
|
Verified
Platform Additional Functionality
7.7
105
8.9
89
|
Verified
7.6
104
8.4
92
|
Verified
Feature Not Available
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.5
31
6.0
7
6.4
30
8.1
7
6.7
30
7.5
6
6.6
30
8.1
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
5.6
9
6.2
32
6.9
8
6.4
32
7.1
8
6.2
32
6.5
8
6.2
32
6.7
8
6.2
32
6.9
8
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Braze and Optimove are categorized as Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Push Notification, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Optimove is categorized as Customer Data Platform (CDP) and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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