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At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Mid-Market (51.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,419)4.5 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOptimove
Star Rating
(234)4.6 out of 5
Market Segments
Mid-Market (51.1% of reviews)
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Quality of Support with a score of 9.4, while Braze's support is rated lower at 8.5. Reviewers mention that Optimove's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Optimove's Email Marketing capabilities, particularly in Building and Personalizing Emails (9.1) and Sending Outbound Emails (9.2), are superior to Braze's (8.8 for both). Users say that the intuitive email builder in Optimove allows for more effective personalization.
- G2 users highlight that Optimove's Dynamic Segmentation feature (9.2) is more robust compared to Braze's (8.3). Users report that this allows for more targeted campaigns, leading to better engagement rates.
- Users on G2 report that Braze shines in Campaigns, particularly with Triggered Notifications (9.0) and Push Notifications (9.1), which are rated higher than Optimove's corresponding features. Reviewers mention that Braze's push notification system is more versatile and user-friendly.
- Reviewers mention that Optimove's Journey Optimization (9.2) is a standout feature, providing detailed insights into customer journeys, while Braze's score of 8.5 indicates room for improvement. Users say that this feature helps in crafting more effective marketing strategies.
- Users report that while both platforms offer Analytics, Optimove's Advanced Data Filtering (9.0) is more powerful than Braze's (7.4). Reviewers mention that this feature allows for deeper insights into campaign performance, enabling better decision-making.
Pricing
Entry-Level Pricing
Braze
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Braze
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.5
936
8.7
199
Ease of Use
8.3
1,143
8.6
200
Ease of Setup
7.5
631
8.0
116
Ease of Admin
8.5
347
8.8
65
Quality of Support
8.5
891
9.3
198
Has the product been a good partner in doing business?
8.9
355
9.1
66
Product Direction (% positive)
9.2
902
9.3
194
Features by Category
Email Marketing
8.8
561
9.2
130
|
Verified
8.8
533
9.3
138
|
Verified
8.4
537
9.0
132
|
Verified
8.3
448
8.7
125
|
Verified
Online Marketing
6.9
356
7.6
95
8.4
477
8.1
113
|
Verified
8.7
517
9.2
137
|
Verified
8.4
492
8.6
116
|
Verified
7.3
370
8.2
97
Lead Management
7.5
390
8.5
107
|
Verified
7.5
397
8.6
112
8.6
529
9.3
135
|
Verified
6.8
324
8.3
102
|
Verified
7.4
351
8.3
103
|
Verified
7.5
380
8.3
103
|
Verified
Feature Not Available
8.3
104
|
Verified
7.8
380
8.6
114
|
Verified
Campaign Management
Feature Not Available
8.8
120
|
Verified
Feature Not Available
8.1
97
Feature Not Available
8.5
119
|
Verified
Feature Not Available
7.5
94
Social
Feature Not Available
7.2
85
6.7
325
7.5
89
Feature Not Available
7.5
92
Feature Not Available
7.2
86
6.6
329
7.2
89
Reporting & Analytics
7.8
530
8.9
128
|
Verified
Feature Not Available
8.1
101
|
Verified
Feature Not Available
8.4
115
|
Verified
6.7
399
8.5
126
|
Verified
Feature Not Available
7.2
87
Platform
8.3
442
8.4
105
|
Verified
Feature Not Available
8.4
95
8.5
441
9.0
103
|
Verified
7.7
348
8.3
86
7.7
398
7.9
89
|
Verified
8.5
428
8.5
101
|
Verified
Feature Not Available
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.4
38
6.9
9
6.6
37
7.2
9
6.7
37
7.0
9
6.5
37
7.0
9
6.4
37
6.9
9
6.4
36
7.0
9
Integration
7.8
447
8.2
104
|
Verified
8.1
430
8.1
101
|
Verified
7.9
391
8.0
91
|
Verified
Campaigns
8.6
445
Not enough data
9.0
483
Not enough data
8.6
441
Not enough data
8.8
490
Not enough data
8.9
467
Not enough data
Analytics
8.2
487
Not enough data
7.7
450
Not enough data
Optimization
8.7
471
Not enough data
8.8
479
Not enough data
8.3
391
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.7
209
Not enough data
8.5
197
Not enough data
Targeting
8.6
191
Not enough data
8.5
176
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
198
Not enough data
9.1
194
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
128
Not enough data
Feature Not Available
Not enough data
7.4
123
Not enough data
7.9
128
Not enough data
Edit
7.0
123
Not enough data
8.3
125
Not enough data
7.9
124
Not enough data
Logistics
7.2
126
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Intelligence
Not enough data
8.7
83
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.4
79
|
Verified
Platform Basics
8.3
109
9.2
95
|
Verified
8.5
105
9.2
98
|
Verified
Platform Data
7.7
107
8.9
93
|
Verified
7.4
103
8.6
99
|
Verified
7.6
106
8.9
101
|
Verified
7.5
107
9.0
97
|
Verified
Platform Additional Functionality
7.7
105
8.9
89
|
Verified
7.6
104
8.4
92
|
Verified
Feature Not Available
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.5
31
6.0
7
6.4
30
8.1
7
6.7
30
7.5
6
6.6
30
8.1
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
5.6
9
6.2
32
6.9
8
6.4
32
7.1
8
6.2
32
6.5
8
6.2
32
6.7
8
6.2
32
6.9
8
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
470
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
368
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
434
|
Verified
Not enough data
8.7
451
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.5
40
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
40
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Braze and Optimove are categorized as Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Push Notification, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Optimove is categorized as Customer Data Platform (CDP) and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.4%
Food & Beverages
5.8%
Other
62.2%
Gambling & Casinos
69.0%
Marketing and Advertising
5.2%
Entertainment
4.4%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.2%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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