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Braze
Braze
(1,466)
4.5 out of 5
Braze
By Braze
Optimized for quick response
Lexer
Lexer
(53)
4.5 out of 5
Lexer
By Lexer
Get a quote
Optimized for quick response
At a Glance
Braze
Braze
Star Rating
(1,466)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Lexer
Lexer
Star Rating
(53)4.5 out of 5
Market Segments
Small-Business (41.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Lexer
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Braze excels in delivering a highly personalized experience, with users praising its robust segmentation and event-based triggering capabilities. This allows teams to execute real-time customer journeys at scale, making it a powerful tool for marketing automation.
  • Users say that while both platforms are user-friendly, Braze has a slight edge in technical capabilities and webhook integrations. Reviewers highlight that these features enable more complex audience paths and enhance overall efficiency in their workflows.
  • According to verified reviews, Braze has a significantly larger user base, with over 1,400 reviews compared to Lexer’s 53. This suggests a broader range of experiences and insights, making Braze a more reliable choice for potential buyers.
  • Reviewers mention that Lexer shines in customer support, with users appreciating the quick response times and collaborative approach from the Lexer team. This support helps users maximize their use of the platform, which is a critical factor for businesses looking for ongoing assistance.
  • Users highlight that both platforms have clear documentation, but Braze is noted for its quality and ease of understanding. This can significantly impact the onboarding process, as users find it easier to navigate and utilize the platform effectively.
  • G2 reviewers indicate that while both products have similar star ratings, Braze's higher overall satisfaction score reflects a more favorable user experience. This is particularly important for businesses seeking a reliable partner in their marketing efforts.
Pricing
Entry-Level Pricing
Braze
No pricing available
Lexer
No pricing available
Free Trial
Braze
Free Trial is available
Lexer
Free Trial is available
Ratings
Meets Requirements
8.5
960
8.5
46
Ease of Use
8.3
1,168
8.0
46
Ease of Setup
7.6
650
7.9
14
Ease of Admin
8.5
358
8.7
14
Quality of Support
8.5
912
9.2
46
Has the product been a good partner in doing business?
8.9
366
8.9
14
Product Direction (% positive)
9.2
925
9.7
44
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
7.6
642
Not enough data
Email Marketing
8.8
566
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
520
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
535
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
447
Not enough data
Feature Not Available
Not enough data
8.5
443
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
449
Not enough data
8.1
432
Not enough data
7.9
391
Not enough data
Digital AnalyticsHide 31 FeaturesShow 31 Features
Not enough data
6.6
8
Metrics
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Reporting
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
5.5
7
Not enough data
6.3
8
Not enough data
7.3
8
Other
Not enough data
8.3
8
Not enough data
6.0
7
Not enough data
4.4
6
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.0
6
Not enough data
5.5
7
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.9
7
Not enough data
5.7
7
Not enough data
7.1
7
Not enough data
7.6
7
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
Not enough data
9.1
5
Visitor Behavior
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Personalization
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
8.7
5
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
8.1
534
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
7.7
223
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
7.2
144
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
7.7
77
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.2
33
Data Sourcing
Not enough data
9.1
31
Not enough data
8.4
29
Not enough data
7.7
26
Not enough data
8.4
28
Intelligence
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.3
28
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.4
116
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
108
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
8.5
15
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.3
32
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
7.4
517
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
463
|
Verified
Not enough data
7.6
312
Not enough data
6.6
232
Not enough data
8.9
442
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
7.5
10
Marketing Operations
Not enough data
6.8
10
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
9.1
9
Not enough data
6.7
9
Not enough data
6.1
9
Campaign Activity
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.2
9
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze
Braze
Lexer
Lexer
Braze and Lexer are categorized as Personalization
Unique Categories
Braze
Lexer
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
17.3%
Mid-Market(51-1000 emp.)
56.6%
Enterprise(> 1000 emp.)
26.1%
Lexer
Lexer
Small-Business(50 or fewer emp.)
41.5%
Mid-Market(51-1000 emp.)
34.0%
Enterprise(> 1000 emp.)
24.5%
Reviewers' Industry
Braze
Braze
Financial Services
12.0%
Marketing and Advertising
7.4%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Lexer
Lexer
Retail
41.5%
Apparel & Fashion
20.8%
Marketing and Advertising
9.4%
Consumer Goods
5.7%
Hospitality
3.8%
Other
18.9%
Alternatives
Braze
Braze Alternatives
Iterable
Iterable
Add Iterable
MoEngage
MoEngage
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Insider One
Insider One
Add Insider One
Klaviyo
Klaviyo
Add Klaviyo
Lexer
Lexer Alternatives
Bloomreach
Bloomreach
Add Bloomreach
Twilio Segment
Twilio Segment
Add Twilio Segment
SAP Emarsys
SAP Emarsys
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Insider One
Insider One
Add Insider One
Discussions
Braze
Braze Discussions
What is Braze used for?
4 Comments
Nikola R.
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
What tricks are you using to stay organized amid hundreds of canvases, campaigns, and templates?
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">Naming conventions and tag filters have been a game-changer for us. We use region-channel prefixes (like “EU_Email_”)...Read more
See all discussions
Lexer
Lexer Discussions
Monty the Mongoose crying
Lexer has no discussions with answers
See all discussions
Ask Braze a QuestionContact Braze
Ask Lexer a QuestionContact Lexer

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Add Product
Braze
Braze
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Lexer
Lexer
Get a quote
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