1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Lexer Discussions](https://www.g2.com/products/lexer-2021-04-20/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a76eb7e129d8e5e22e61864a3b1f3e2d/lexer-2021-04-20.png "Product Avatar Image") ](/products/lexer-2021-04-20/reviews) [ Lexer ](/products/lexer-2021-04-20/reviews) (54)4.5/5 Lexi is an AI agent for omnichannel retail and hospitality brands, built on Lexer's customer data platform. Ask a question about your customers in plain language and Lexi answers from your unified first-party data, then builds the segment, activates it across your marketing channels and measures what changed. Lexer unifies ecommerce, POS, loyalty, email and SMS data into one profile per customer, enriched with Experian demographics. Lexi works on top of that foundation, finding churn risk, growth opportunities and wasted spend, and recommending what to do next. Your team approves every action before it goes live. Lexer is headquartered in Australia and works with retail and hospitality brands across Australia, the US and Asia. - Ask in plain language. Lexi answers questions about lifetime value, churn risk, RFM and product affinity from your own data, and shows how it got there. - One profile per customer. Ecommerce, POS, loyalty, email and SMS data resolved into a single record, enriched with Experian demographics. - From answer to audience. Lexi builds the segment and pushes it to Klaviyo, Meta, Google Ads, - TikTok and more, and keeps it current. - Results you can prove. Holdout groups show the incremental revenue and margin each campaign produced. - Governed by design. SOC 2 certified, runs in a secure AWS Bedrock environment, and every action is approved, logged and reversible. Learn more or book a demo at https://www.lexer.io/. Show More * * * ### 68.0 Nps Score Already have Lexer? ### All Lexer Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Lexer used for? ](/discussions/what-is-lexer-used-for) What is Lexer used for? [ Personalization Software ](https://www.g2.com/tags/personalization-software)[ E-Commerce Personalization Software ](https://www.g2.com/tags/e-commerce-personalization-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software) [ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lexer+questions+and+get+answers+from+expert+users+in+our+Lexer+Discussions+section.&title=Lexer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flexer-2021-04-20%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lexer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flexer-2021-04-20%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flexer-2021-04-20%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lexer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flexer-2021-04-20%2Fdiscuss%0aAsk+Lexer+questions+and+get+answers+from+expert+users+in+our+Lexer+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lexer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flexer-2021-04-20%2Fdiscuss%0aAsk+Lexer+questions+and+get+answers+from+expert+users+in+our+Lexer+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/lexer-2021-04-20/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/acab86672344073c222fb79a43864f08/lexer-2021-04-20.svg "Product Avatar Image") ### Have you used Lexer before? Answer a few questions to help the Lexer community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flexer-2021-04-20%2Fdiscuss%3Fsmall_ask%3Dlexer-2021-04-20) No