Compare Attio and HubSpot Sales Hub 
At a Glance
Market Segments
Small-Business (83.6% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
$0.00
Attio
Star Rating
(324)4.4 out of 5
Market Segments
Small-Business (83.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Sales Hub
Star Rating
(13,598)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Sales Hub excels in customization options, allowing users to tailor unique objects for individualized tracking. This flexibility is particularly appreciated by those managing complex sales processes, as highlighted by a user who noted the ease of onboarding new team members with its intuitive setup.
- Users say that Attio shines with its automated data enrichment and clean user interface, which significantly reduces the need for manual data entry. One reviewer emphasized how the seamless email integration helps streamline workflows, making it easier to manage customer interactions without getting bogged down by administrative tasks.
- Reviewers mention that HubSpot Sales Hub's reporting features are among the best, with users praising its sales intelligence forecasting and AI note-taker for recording calls. This capability enhances daily sales management, making it a go-to tool for those who rely heavily on data-driven insights.
- According to verified reviews, Attio's strength lies in its user-friendly design, which allows for easy organization of customer data. Users appreciate the ability to add columns for clarity, making it a convenient choice for teams that prioritize visual data management.
- G2 reviewers highlight that while HubSpot Sales Hub has a robust feature set, some users find it challenging to match their specific workflow needs due to its complexity. This can lead to a steeper learning curve, especially for those new to CRM systems.
- Users report that Attio, while offering strong features in lead management and customization, may not provide the same depth in reporting and analytics as HubSpot Sales Hub. This difference can be a deciding factor for teams that rely heavily on detailed performance metrics to drive their sales strategies.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For individuals getting started
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Attio
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.2
109
8.6
9,898
Ease of Use
8.6
111
8.7
10,787
Ease of Setup
8.1
100
8.4
4,753
Ease of Admin
8.5
49
8.6
3,156
Quality of Support
8.7
99
8.6
8,914
Has the product been a good partner in doing business?
8.8
47
8.7
3,108
Product Direction (% positive)
9.5
109
8.7
9,474
Features by Category
Sales Force Automation
9.5
55
8.7
6106
|
Verified
Feature Not Available
Feature Not Available
9.2
63
8.6
5976
|
Verified
8.1
45
8.6
6150
|
Verified
Feature Not Available
7.8
4203
|
Verified
8.5
35
8.5
5075
|
Verified
Feature Not Available
7.8
3259
|
Verified
Feature Not Available
7.8
3166
|
Verified
Feature Not Available
8.2
2459
Marketing Automation
7.1
28
8.7
5399
|
Verified
Feature Not Available
8.5
5058
|
Verified
9.0
40
8.7
5229
|
Verified
Feature Not Available
8.1
4445
|
Verified
Customer Support
Feature Not Available
8.3
3633
|
Verified
Feature Not Available
8.1
2463
Feature Not Available
8.4
3298
|
Verified
Feature Not Available
8.0
3279
|
Verified
Feature Not Available
8.2
3509
|
Verified
Reporting & Analytics
7.6
38
8.2
5801
|
Verified
8.5
37
8.4
6131
|
Verified
Feature Not Available
8.0
4294
|
Verified
Mobile & Social
6.7
17
8.0
3809
|
Verified
Feature Not Available
8.1
2460
|
Verified
7.1
24
7.7
4129
|
Verified
Platform
9.1
35
8.1
2924
|
Verified
8.5
30
8.3
2549
|
Verified
9.2
24
8.5
2984
|
Verified
Feature Not Available
8.1
2282
|
Verified
Feature Not Available
7.5
1977
7.2
17
8.0
2578
|
Verified
9.2
24
8.6
2987
|
Verified
7.5
16
8.0
1667
Integration
8.7
22
8.4
2264
|
Verified
8.5
26
8.2
2377
|
Verified
7.2
23
8.1
2229
|
Verified
Generative AI
8.1
20
7.4
677
Agentic AI - CRM
7.4
11
7.2
217
Not enough data
7.2
214
7.6
9
7.3
214
Not enough data
7.1
215
7.4
7
7.0
214
Feature Not Available
7.1
213
6.7
8
7.2
213
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
528
Not enough data
8.6
624
Not enough data
8.8
652
Not enough data
8.9
660
Organization
Not enough data
9.0
681
Not enough data
8.8
667
Not enough data
8.7
605
Performance Analysis
Not enough data
8.3
558
Not enough data
8.8
669
Sales Analysis
Not enough data
Feature Not Available
Not enough data
8.7
620
Generative AI
Not enough data
8.2
157
Not enough data
8.3
157
Agentic AI - AI Sales Assistant
Not enough data
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Integrated Workflows
Not enough data
8.8
1635
Not enough data
9.0
1682
Not enough data
8.3
1440
Not enough data
8.2
1336
Not enough data
8.8
1524
Not enough data
8.7
1387
Not enough data
8.5
1303
Repeatability and Reportability
Not enough data
8.6
1478
Not enough data
8.7
1550
Not enough data
8.6
1521
Not enough data
8.1
1394
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1244
Not enough data
8.1
1211
Not enough data
8.1
1202
Not enough data
7.8
1083
Not enough data
7.7
1030
Generative AI
Not enough data
7.3
494
Agentic AI - Sales Engagement
Not enough data
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Call Analytics
Not enough data
8.2
303
Not enough data
8.0
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.5
244
Not enough data
Not enough data
Generative AI
Not enough data
7.7
113
Agentic AI - Conversation Intelligence
Not enough data
7.5
26
Not enough data
7.6
26
Not enough data
7.8
27
Not enough data
7.4
26
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.6
26
Responses
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Platform
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Autonomy - AI Agents
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Generative AI
Not enough data
9.1
9
Not enough data
9.1
9
Integrations
Not enough data
8.3
524
Not enough data
9.0
721
Not enough data
8.3
590
Not enough data
8.4
578
Not enough data
7.7
489
Branding & Customizatio
Not enough data
8.6
630
Not enough data
8.7
650
Not enough data
8.4
571
Automatic Rules & Configurations
Not enough data
8.7
624
Not enough data
8.9
633
Not enough data
8.5
590
Agentic AI - Business Scheduling
Not enough data
7.7
48
Not enough data
7.6
47
Agentic AI - Visitor Identification
Not enough data
6.0
17
Agentic AI - Sales Performance Management
Not enough data
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Incentives
Not enough data
7.8
771
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Personalization
Not enough data
8.4
968
Not enough data
8.5
1101
|
Verified
Not enough data
8.8
1200
|
Verified
Not enough data
8.5
992
|
Verified
Administrative
Not enough data
8.6
1023
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
858
Agentic AI - Email Tracking
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Analytics
Not enough data
8.7
2096
Not enough data
8.8
2083
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2135
Not enough data
8.9
2135
Not enough data
8.8
2232
Not enough data
Feature Not Available
Not enough data
8.9
2209
Generative AI
Not enough data
7.5
485
Agentic AI - Sales Analytics
Not enough data
7.0
107
Not enough data
7.1
105
Not enough data
7.3
103
Not enough data
7.3
105
Not enough data
7.2
104
Data Sourcing
Not enough data
8.3
1356
Not enough data
8.4
1426
Not enough data
8.2
1292
Not enough data
8.6
1545
Not enough data
8.4
1389
Predictive Analytics
Not enough data
8.1
1347
Not enough data
8.2
1304
Not enough data
7.8
1133
Not enough data
7.9
1265
Sales Management
Not enough data
8.8
1554
Not enough data
7.9
1246
Not enough data
8.4
1409
Not enough data
8.9
1620
Agentic AI - Outbound Call Tracking
Not enough data
7.5
63
Not enough data
7.1
61
Calling
Not enough data
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
71
Contacts
Not enough data
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Insights
Not enough data
9.0
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.6
67
Agentic AI - Sales Enablement
Not enough data
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Content Management
Not enough data
8.4
805
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
813
Not enough data
8.3
800
Analytics
Not enough data
8.4
885
Not enough data
8.5
885
Not enough data
8.4
828
Not enough data
8.3
802
Learning Management - Sales Enablement
Not enough data
7.5
40
Not enough data
7.5
40
Not enough data
7.8
41
Revenue Enablement - Sales Enablement
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.5
40
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attio and HubSpot Sales Hub are categorized as CRM
Unique Categories
Attio has no unique categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, AI Agents For Business Operations, and Insurance CRM
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.4%
Information Technology and Services
17.3%
Venture Capital & Private Equity
10.9%
Consulting
5.5%
Construction
3.6%
Other
36.4%
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Discussions
Attio has no discussions with answers
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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