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Compare Attentive and Sailthru by Marigold 
At a Glance
Market Segments
Small-Business (60.1% of reviews)
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,076)4.6 out of 5
Market Segments
Small-Business (60.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveSailthru by Marigold
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Attentive excels in user satisfaction, boasting a higher overall score compared to Sailthru by Marigold. Users appreciate Attentive's simple and effective interface, which makes it easy to implement and use daily.
- According to verified reviews, Sailthru by Marigold is praised for its robust personalization and automation features, making it particularly effective for businesses that need to manage large email campaigns. Users highlight its user-friendly interface and advanced analytics capabilities.
- Reviewers mention that Attentive's support is consistently rated highly, with many users noting the helpful staff and quick responses to inquiries. In contrast, Sailthru by Marigold also receives positive feedback for its support, but it doesn't match the level of satisfaction reported for Attentive.
- Users say that Attentive's setup process is straightforward, allowing for quick implementation. Sailthru by Marigold, while also noted for its ease of use, has received slightly lower ratings in this area, indicating that some users may face challenges during the initial setup.
- Reviewers highlight that Sailthru by Marigold offers excellent features for email advertising, particularly in sending outbound emails and managing deliverability. Users appreciate the platform's ability to gather comprehensive customer profiles, enhancing their marketing effectiveness.
- According to recent feedback, Attentive shines in its reporting analytics and segmentation tools, which help users track performance and optimize their strategies. Sailthru by Marigold, while strong in email campaign management, may not provide the same level of detailed analytics that some users desire.
Pricing
Entry-Level Pricing
Attentive
No pricing availableSailthru by Marigold
No pricing availableFree Trial
Attentive
Free Trial is available
Sailthru by Marigold
No trial information availableRatings
Meets Requirements
8.9
946
8.7
133
Ease of Use
9.1
955
8.3
133
Ease of Setup
8.8
691
7.9
52
Ease of Admin
8.9
394
8.5
54
Quality of Support
9.3
939
8.5
125
Has the product been a good partner in doing business?
9.2
399
8.7
51
Product Direction (% positive)
9.1
906
7.6
129
Features by Category
Email Marketing
7.3
54
8.6
94
|
Verified
7.6
51
9.0
94
|
Verified
7.3
52
8.6
95
|
Verified
7.4
51
8.6
77
|
Verified
Online Marketing
7.4
56
7.9
57
|
Verified
7.7
55
8.3
71
|
Verified
8.2
56
8.6
82
|
Verified
8.3
55
8.7
73
|
Verified
7.7
51
8.1
12
Lead Management
8.0
49
7.9
22
|
Verified
7.8
49
7.7
37
|
Verified
7.8
47
8.0
40
|
Verified
7.0
45
7.5
25
|
Verified
7.1
46
7.8
30
|
Verified
7.3
47
7.6
34
|
Verified
7.2
46
8.1
25
|
Verified
7.2
47
7.5
27
|
Verified
Campaign Management
7.6
46
8.5
66
|
Verified
7.2
44
7.9
12
7.2
44
9.2
10
6.9
45
8.3
9
Social
6.5
43
8.5
10
6.5
43
8.2
46
|
Verified
6.6
43
7.0
11
6.5
42
8.2
10
6.5
43
7.5
12
Reporting & Analytics
7.7
47
7.9
94
|
Verified
7.7
45
7.8
74
|
Verified
7.8
46
8.0
57
|
Verified
7.7
45
7.7
62
|
Verified
6.7
43
7.7
13
Platform
7.5
56
8.0
32
|
Verified
7.8
56
7.7
28
|
Verified
8.5
56
8.8
32
|
Verified
7.8
55
Not enough data
7.2
55
7.3
5
9.0
56
8.6
32
|
Verified
7.6
55
8.2
22
|
Verified
Agentic AI - Marketing Automation
6.6
39
Not enough data
6.9
41
Not enough data
6.8
41
Not enough data
6.9
41
Not enough data
6.9
41
Not enough data
6.9
40
Not enough data
Integration
7.9
56
8.4
30
|
Verified
7.8
57
8.6
30
|
Verified
7.5
56
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.0
8
Not enough data
9.2
6
Targeting
Not enough data
8.9
6
Not enough data
9.0
5
Triggered Content
Not enough data
10.0
5
Not enough data
9.6
9
Not enough data
9.5
7
Personalized Content
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.2
766
Not enough data
7.8
713
Not enough data
9.2
769
Not enough data
8.2
736
Not enough data
9.0
773
Not enough data
8.6
748
Not enough data
8.4
750
Not enough data
8.3
684
Not enough data
SMS Platform
8.1
762
Not enough data
8.6
758
Not enough data
7.8
618
Not enough data
6.5
536
Not enough data
8.0
661
Not enough data
8.2
685
Not enough data
Agentic AI - SMS Marketing
6.9
354
Not enough data
7.1
352
Not enough data
7.1
354
Not enough data
7.0
351
Not enough data
7.0
343
Not enough data
7.1
345
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
343
8.3
9
|
Verified
8.5
390
|
Verified
8.6
13
7.7
298
8.3
6
|
Verified
7.7
334
9.0
7
|
Verified
Campaigns
7.8
320
8.1
9
8.1
312
8.5
9
|
Verified
8.8
375
|
Verified
8.9
6
|
Verified
8.1
348
9.0
5
|
Verified
7.4
279
9.2
12
|
Verified
8.3
374
8.3
10
|
Verified
Engagement
8.5
369
8.5
11
|
Verified
Platform
8.7
369
8.3
13
|
Verified
8.3
342
|
Verified
7.9
12
|
Verified
8.0
293
9.2
12
|
Verified
Agentic AI - Mobile Marketing
6.8
143
Not enough data
6.7
140
Not enough data
6.8
140
Not enough data
6.8
139
Not enough data
6.8
139
Not enough data
7.0
140
Not enough data
Categories
Categories
Shared Categories
Attentive and Sailthru by Marigold are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Sailthru by Marigold is categorized as Customer Journey Mapping, Email Testing, Email Template Builder, Personalization, Personalization Engines, Push Notification, Email Deliverability, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.7%
Apparel & Fashion
16.7%
Consumer Goods
11.8%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Retail
12.6%
Publishing
11.9%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.3%
Other
51.7%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Sailthru by Marigold has no discussions with answers
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