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Compare AppsFlyer and Smartlook 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing comprehensive analytics and a user-friendly interface, making it easier for users to navigate and utilize its features effectively. Users appreciate its accurate and transparent attribution, which builds trust in campaign data.
- Users say that Smartlook shines in its ability to create heat maps and provide visual analytics of user behavior, which helps teams understand where users drop off on their websites. This feature is particularly valued by those who need to analyze user interactions closely.
- Reviewers mention that AppsFlyer has a strong privacy-first approach, ensuring compliance with data protection standards. This aspect is crucial for businesses that prioritize user data security while leveraging mobile app marketing.
- According to verified reviews, Smartlook's recording feature is highly praised for its organization and filtering capabilities, allowing users to easily find specific data sets related to particular groups of users, enhancing their analysis process.
- G2 reviewers highlight that while AppsFlyer has a higher overall satisfaction score, Smartlook's ease of setup and administration is a strong point, with users noting that it is straightforward to implement and manage, making it accessible for small businesses.
- Users report that AppsFlyer has a more extensive integration ecosystem, allowing seamless connections across multiple ad platforms, which is beneficial for marketers looking for unified insights. In contrast, Smartlook, while effective, may not offer the same level of integration flexibility.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableSmartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
AppsFlyer
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.7
441
8.9
656
Ease of Use
8.4
585
8.9
662
Ease of Setup
8.0
346
9.1
459
Ease of Admin
8.4
189
9.1
451
Quality of Support
8.6
418
8.8
470
Has the product been a good partner in doing business?
8.6
187
9.0
385
Product Direction (% positive)
9.3
434
9.0
620
Features by Category
Metrics
Not enough data
8.8
157
Not enough data
8.7
78
Not enough data
8.5
153
Not enough data
8.6
149
Not enough data
8.6
130
Not enough data
8.2
65
Not enough data
8.4
68
Not enough data
8.6
126
Not enough data
8.7
126
Reporting
Not enough data
8.8
149
Not enough data
8.5
63
Not enough data
8.6
121
Not enough data
8.6
117
Not enough data
8.3
108
Not enough data
7.8
18
Not enough data
8.7
119
Other
Not enough data
8.7
135
Not enough data
8.6
109
Not enough data
Feature Not Available
Not enough data
8.5
91
Not enough data
8.4
90
Not enough data
Feature Not Available
Not enough data
8.3
91
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
208
Not enough data
8.6
100
Not enough data
8.8
316
Not enough data
Feature Not Available
User Identification
Feature Not Available
Feature Not Available
8.2
266
8.4
59
8.2
255
8.7
64
Tracking & Reporting
8.7
289
8.3
64
8.4
279
8.6
69
8.9
293
8.5
60
8.4
296
8.6
77
8.3
269
8.9
72
8.2
268
8.7
74
Metrics
8.6
231
8.8
34
8.4
220
8.5
33
8.5
227
8.1
29
8.4
218
8.0
29
8.8
241
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.8
34
8.4
220
8.5
33
8.5
227
8.1
29
8.4
218
8.0
29
8.8
241
8.5
28
Variation Testing
8.0
129
Feature Not Available
7.5
109
Feature Not Available
Feature Not Available
Feature Not Available
8.3
135
Feature Not Available
Feature Not Available
Feature Not Available
7.9
115
Feature Not Available
Reporting
8.3
164
9.0
29
8.5
189
8.9
33
Personalization
8.3
141
9.2
28
8.5
142
9.0
28
8.7
140
8.9
30
Administration
8.4
163
8.9
41
7.9
133
Feature Not Available
8.7
175
8.9
45
8.9
172
Feature Not Available
Categories
Categories
Shared Categories
AppsFlyer and Smartlook are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 Comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
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