# AppsFlyer vs Smartlook Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppsFlyer excels in providing accurate attribution, which is crucial for marketers looking to optimize their budgets. Users appreciate the clean and intuitive interface, making it accessible even for those new to mobile analytics.
- **Users say** that Smartlook shines in its ability to visually represent user behavior through heat maps, allowing teams to easily identify drop-off points on their websites. This feature is particularly useful for troubleshooting customer issues and understanding user interactions.
- **Reviewers mention** that AppsFlyer offers a robust dashboard with detailed reporting capabilities, which helps users track campaign performance effectively. The strong fraud detection features are also highlighted, ensuring that marketing spend is protected from fraudulent traffic.
- **According to verified reviews** , Smartlook's ease of setup and administration is a significant advantage, with users noting that it allows for quick implementation and straightforward management of user data.
- **G2 reviewers highlight** that while AppsFlyer has a higher overall satisfaction score, Smartlook's recent user feedback indicates a strong performance in customer support, with users feeling that they can rely on the platform to resolve issues effectively.
- **Users report** that AppsFlyer is particularly beneficial for mid-market companies, while Smartlook caters more to small businesses, suggesting that each product may be better suited for different market segments based on user needs and company size.



| | AppsFlyer | Smartlook | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 772 | 874 | 
| **Largest Market Segment** | Mid-Market (42.4% of reviews) | Small-Business (85.4% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

### Smartlook

Pros:
- Ease of Use (3 reviews)
- Insights (3 reviews)

Cons:
- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | Smartlook | 
|---|---|---|
  | **Meets Requirements** | 8.7 (496 reviews) | 8.9 (657 reviews) | 
  | **Ease of Use** | 8.5 (643 reviews) | 8.9 (663 reviews) | 
  | **Ease of Setup** | 8.1 (401 reviews) | 9.1 (460 reviews) | 
  | **Ease of Admin** | 8.4 (191 reviews) | 9.1 (451 reviews) | 
  | **Quality of Support** | 8.6 (469 reviews) | 8.8 (471 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 9.0 (385 reviews) | 
  | **Product Direction (% positive)** | 9.2 (483 reviews) | 9.0 (621 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Smartlook

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: For small projects

Key Features:
- 3000 sessions per month 
- 1 month data history
- 10 events definitions

[Browse all 3 editions](https://www.g2.com/products/smartlook/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Smartlook** | 8.5/10 | 475 |

#### Metrics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (157 reviews) | 
| **Engagement** | Not enough data | 8.7 (78 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.5 (153 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (149 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.6 (130 reviews) | 
| **Retention** | Not enough data | 8.2 (65 reviews) | 
| **Return** | Not enough data | 8.4 (68 reviews) | 
| **Conversions** | Not enough data | 8.6 (126 reviews) | 
| **Funnels** | Not enough data | 8.7 (126 reviews) | 

#### Reporting

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.8 (149 reviews) | 
| **Trending** | Not enough data | 8.5 (63 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.6 (121 reviews) | 
| **Segmentation** | Not enough data | 8.6 (117 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (108 reviews) | 
| **Unification Across Devices** | Not enough data | 7.8 (18 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (119 reviews) | 

#### Other

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (135 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (109 reviews) | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 8.5 (91 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (90 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | 8.3 (91 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (208 reviews) | 
| **QA Testing** | Not enough data | 8.6 (100 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (316 reviews) | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 379 |
| **Smartlook** | 8.5/10 | 90 |

#### User Identification

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **User Segmentation** | 8.2 (271 reviews) | 8.4 (59 reviews) | 
| **Geolocation** | 8.2 (258 reviews) | 8.7 (64 reviews) | 

#### Tracking & Reporting

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (302 reviews) | 8.3 (64 reviews) | 
| **Real-Time Insights** | 8.4 (293 reviews) | 8.6 (69 reviews) | 
| **Attribution** | 9.0 (333 reviews) | 8.5 (60 reviews) | 
| **Dashboard** | 8.4 (334 reviews) | 8.6 (77 reviews) | 
| **User Path Tracking** | 8.3 (274 reviews) | 8.9 (72 reviews) | 
| **User Activity History** | 8.2 (269 reviews) | 8.7 (74 reviews) | 

#### Metrics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Engagement** | 8.6 (234 reviews) | 8.8 (34 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.5 (33 reviews) | 
| **Retention** | 8.5 (230 reviews) | 8.1 (29 reviews) | 
| **Return** | 8.4 (222 reviews) | 8.0 (29 reviews) | 
| **Conversions** | 8.8 (254 reviews) | 8.5 (28 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Smartlook** | 8.5/10 | 253 |

#### User Behavior

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.1 (221 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (205 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.4 (166 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.4 (127 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.0 (86 reviews) ✓ Verified | 
| **Data Analysis** | Not enough data | 8.3 (124 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.3 (104 reviews) ✓ Verified | 

#### Visitor Information

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **User Identification** | Not enough data | 8.4 (167 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.4 (125 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Authoring Tools

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Smartlook** | 8.6/10 | 137 |

#### Product Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Feature Not Available | 
| **User-Level Analytics** | Not enough data | 8.7 (109 reviews) | 
| **Segmentation** | Not enough data | 8.5 (91 reviews) | 
| **Funnels** | Not enough data | 8.7 (97 reviews) | 
| **Alerts** | Not enough data | 8.4 (72 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.1 (44 reviews) | 
| **User Scoring** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | 8.9 (83 reviews) | 

#### Agentic AI - Product Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 98 |
| **Smartlook** | N/A | N/A |

#### Trading

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Keyword Tracking** | 8.3 (60 reviews) | Not enough data | 
| **Refund Management** | 7.9 (58 reviews) | Not enough data | 
| **Integrations** | 9.0 (78 reviews) | Not enough data | 

#### Threat Detection

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | Not enough data | 
| **Threat Detection** | 8.4 (68 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.2 (61 reviews) | Not enough data | 
| **Rules** | 8.4 (67 reviews) | Not enough data | 

#### Blocking

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (58 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.3 (62 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 8.1 (60 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 246 |
| **Smartlook** | N/A | N/A |

#### Platform Basics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Attribution Windows** | 9.0 (212 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (195 reviews) | Not enough data | 
| **Validation Rules** | 8.5 (174 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.6 (179 reviews) | Not enough data | 
| **Fraud Detection** | 8.5 (172 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.4 (167 reviews) | Not enough data | 

#### Platform Data

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (180 reviews) | Not enough data | 
| **Retention Metrics** | 8.5 (194 reviews) | Not enough data | 
| **Analytics Dashboard** | 8.5 (218 reviews) | Not enough data | 
| **Cross-channel insights** | 8.3 (182 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (195 reviews) | Not enough data | 
| **Data Segmentation** | 8.5 (186 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **Smartlook** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Smartlook** | 8.7/10 | 355 |

#### Agentic AI - Heatmap Tools

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (252 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.5 (229 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.4 (220 reviews) | 
| **Data Quantification** | Not enough data | 8.5 (207 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.7 (140 reviews) | 

#### Reporting

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Heat Maps** | Not enough data | 8.7 (279 reviews) | 
| **Session Replays** | Not enough data | 9.1 (312 reviews) | 
| **Monitoring** | Not enough data | 9.0 (275 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (223 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 253 |
| **Smartlook** | N/A | N/A |

#### Analysis

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Application Attribution** | 9.0 (215 reviews) | Not enough data | 
| **Campaign Analysis** | 8.9 (221 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.1 (164 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (183 reviews) | Not enough data | 

#### Campaigns

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | Not enough data | 
| **Push Notifications** | 7.7 (118 reviews) | Not enough data | 
| **Bulk SMS** | 7.0 (101 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Not enough data | 
| **Email Campaigns** | 7.7 (109 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 

#### Engagement

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | Not enough data | 

#### Platform

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Optimization** | 8.6 (175 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (188 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (125 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 13 |
| **Smartlook** | N/A | N/A |

#### Audience Targeting

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Device/OS Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Retargeting** | 9.1 (11 reviews) | Not enough data | 

#### Analytics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Digital Analytics** | 9.5 (10 reviews) | Not enough data | 
| **Attribution** | 9.5 (11 reviews) | Not enough data | 
| **Data Sharing and Exporting** | 9.3 (10 reviews) | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Multi-step Planning** | 8.1 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 275 |
| **Smartlook** | 8.4/10 | 39 |

#### Metrics

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Engagement** | 8.6 (234 reviews) | 8.8 (34 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.5 (33 reviews) | 
| **Retention** | 8.5 (230 reviews) | 8.1 (29 reviews) | 
| **Return** | 8.4 (222 reviews) | 8.0 (29 reviews) | 
| **Conversions** | 8.8 (254 reviews) | 8.5 (28 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 215 |
| **Smartlook** | 9.0/10 | 61 |

#### Variation Testing

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Feature Not Available | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Feature Not Available | 
| **Percentage of Traffic** | 8.4 (136 reviews) | Feature Not Available | 
| **Multivariant Testing** | 7.9 (115 reviews) | Feature Not Available | 

#### Reporting

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Segmentation** | 8.3 (165 reviews) | 9.0 (29 reviews) | 
| **Reports and Dashboards** | 8.5 (192 reviews) | 8.9 (33 reviews) | 

#### Personalization

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **Standard Targeting** | 8.3 (141 reviews) | 9.2 (28 reviews) | 
| **Custom Targeting** | 8.5 (143 reviews) | 9.0 (28 reviews) | 
| **Data Segmentation** | 8.7 (140 reviews) | 8.9 (30 reviews) | 

#### Administration

| Feature | AppsFlyer | Smartlook | 
|---|---|---|
| **API / Integrations** | 8.4 (164 reviews) | 8.9 (41 reviews) | 
| **QA Testing** | 7.9 (133 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.7 (176 reviews) | 8.9 (45 reviews) | 
| **User, Role, and Access Management** | 8.9 (173 reviews) | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to AppsFlyer (6):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to Smartlook (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | Smartlook | 
|---|---|---|
| **Small-Business** | 29.3% | 85.4% | 
| **Mid-Market** | 42.4% | 12.1% | 
| **Enterprise** | 28.2% | 2.5% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 16.8%
- **Financial Services:** 15.8%
- **Retail:** 6.6%
- **Information Technology and Services:** 4.7%
- **Computer Games:** 4.3%
- **Entertainment:** 3.6%
- **Food & Beverages:** 3.5%
- **Computer Software:** 3.3%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 35.9%

#### Smartlook

- **Computer Software:** 10.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 7.9%
- **Retail:** 5.4%
- **Internet:** 4.9%
- **Financial Services:** 3.1%
- **Apparel & Fashion:** 3.0%
- **Consumer Goods:** 2.8%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 50.1%

---
## Alternatives

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---
## Top Discussions

### AppsFlyer

- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 3 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### Smartlook

- Title: [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) — 2 comments, 1 upvote
  > **Top comment:** "Hi Enrico,

thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.

You can also open..."
- Title: [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Inbaraj, 
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at..."
- Title: [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and..."
- Title: [How do I turn off the black box masks over EditTextViews in Android](https://www.g2.com/discussions/30601-how-do-i-turn-off-the-black-box-masks-over-edittextviews-in-android) — 1 comment
  > **Top comment:** "Hi Pavel,
thanks for your question.
Note that EditText and WebView are blacklisted by default and can be removed using..."
- Title: [What integration does Smartlook currently offer that cannot be missing from the platform implementation?](https://www.g2.com/discussions/27734-what-integration-does-smartlook-currently-offer-that-cannot-be-missing-from-the-platform-implementation) — 1 comment
  > **Top comment:** "Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
Lukas"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-smartlook)