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Compare Appier AIQUA and Insider One 
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUAInsider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a high G2 Score of 87.9, which reflects its strong performance in customer journey analytics and e-commerce personalization. Users appreciate the platform's ability to quickly turn personalization ideas into live, measurable experiences.
- Users say that Insider One's implementation process is notably efficient, with many highlighting the intuitive onboarding wizard that facilitates a smooth start. In contrast, Appier AIQUA, while user-friendly, has received fewer reviews, which may indicate less recent user experience feedback.
- Reviewers mention that Insider One offers a versatile solution that supports a wide range of marketing channels, including mobile apps and web. This flexibility is a significant advantage for businesses looking to enhance their marketing strategies across multiple platforms.
- According to verified reviews, Appier AIQUA is praised for its user-friendly interface and quick integration time, allowing users to start seeing performance results sooner. However, its lower G2 Score of 59.9 in e-commerce personalization suggests it may not meet the same level of user expectations as Insider One.
- Users highlight the quality of support provided by both platforms, with Insider One receiving a slightly higher score in this area. Reviewers appreciate Insider One's partnership approach, noting that the team is always willing to make adjustments based on user feedback, which enhances the overall experience.
- G2 reviewers indicate that while both products offer strong features, Insider One's advanced capabilities in personalization and journey optimization set it apart. Users have noted the powerful AI integration that enhances the personalization process, making it a more robust choice for businesses focused on tailored marketing solutions.
Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableInsider One
No pricing availableFree Trial
Appier AIQUA
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.8
21
9.4
1,164
Ease of Use
8.9
21
9.4
1,177
Ease of Setup
8.9
14
9.0
627
Ease of Admin
8.3
6
9.1
328
Quality of Support
9.5
21
9.6
1,163
Has the product been a good partner in doing business?
9.2
6
9.5
330
Product Direction (% positive)
10.0
18
9.7
1,116
Features by Category
Email Marketing
9.4
13
9.6
514
9.1
13
9.6
492
9.2
13
9.6
495
9.0
12
9.6
436
Online Marketing
8.7
9
Feature Not Available
9.3
10
9.6
531
8.8
13
9.6
548
8.9
11
9.5
535
8.5
9
Feature Not Available
Lead Management
8.6
12
9.5
507
9.0
12
9.5
504
9.2
13
9.6
551
8.8
11
Feature Not Available
8.8
10
9.5
483
9.7
12
9.5
448
8.9
11
9.5
487
9.1
11
9.5
471
Campaign Management
9.2
12
Feature Not Available
8.8
11
Feature Not Available
8.6
11
Feature Not Available
8.0
10
Feature Not Available
Social
7.8
9
Feature Not Available
8.0
9
9.4
442
8.1
9
9.4
453
8.1
9
Feature Not Available
7.8
9
Feature Not Available
Reporting & Analytics
8.6
13
9.4
532
8.5
12
9.4
527
8.0
11
9.4
521
7.9
11
9.4
518
7.8
10
9.1
422
Platform
8.9
12
9.5
529
8.8
11
9.5
278
8.9
11
9.6
507
8.5
10
9.5
444
8.5
11
9.4
449
8.8
11
9.5
490
8.5
11
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
9.0
13
9.4
499
9.0
13
9.4
499
8.6
12
9.4
460
Visitor Behavior
8.7
9
9.5
582
8.9
9
9.6
600
8.3
8
9.5
545
Templates
8.8
7
9.5
560
8.7
9
9.5
604
9.3
9
9.6
597
Personalization
8.7
9
9.6
589
8.3
9
9.5
576
9.0
8
9.6
586
8.8
8
9.4
520
9.1
9
9.5
570
9.3
9
9.6
573
8.8
10
9.6
599
9.0
10
9.6
586
Multichannel
9.3
9
9.6
589
9.3
10
9.5
526
9.6
9
9.6
587
Administration
9.1
9
9.6
583
9.3
9
9.4
600
9.3
9
9.5
576
9.0
8
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
9.0
12
Not enough data
8.7
13
Not enough data
8.2
12
Not enough data
9.2
12
Not enough data
9.2
13
Not enough data
Analytics
8.8
13
Not enough data
9.0
12
Not enough data
Optimization
8.7
13
Not enough data
9.1
13
Not enough data
8.8
11
Not enough data
8.9
11
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.7
601
Not enough data
9.6
581
Targeting
Not enough data
9.6
594
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
8.3
6
9.5
655
|
Verified
8.9
6
9.5
654
|
Verified
Platform Data
8.9
6
9.4
639
|
Verified
8.9
6
9.4
617
|
Verified
9.2
6
9.3
651
|
Verified
8.9
6
9.3
619
Platform Additional Functionality
9.0
5
9.5
623
|
Verified
8.3
6
9.5
618
|
Verified
9.2
6
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
624
Not enough data
9.4
696
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
659
|
Verified
Engagement
Not enough data
9.6
627
Platform
Not enough data
9.6
675
Not enough data
9.4
627
|
Verified
Not enough data
9.5
547
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Appier AIQUA and Insider One are categorized as Personalization, E-Commerce Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA is categorized as Push Notification
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Personalization Engines, Customer Data Platform (CDP), Mobile Marketing, and Bot Platforms
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Alternatives
Discussions
Appier AIQUA has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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