1. [Home](https://www.g2.com/) 2. ... 3. [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) 4. [Roku OneView (formerly Dataxu) Discussions](https://www.g2.com/products/roku-oneview-formerly-dataxu/discuss) [ ![Roku OneView (formerly Dataxu)](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Roku OneView (formerly Dataxu)") ](/products/roku-oneview-formerly-dataxu/reviews) # Roku OneView (formerly Dataxu) Discussions A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. ![Roku OneView (formerly Dataxu)](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Roku OneView (formerly Dataxu)") Roku OneView (formerly Dataxu) Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **2** discussions ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 2 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F&title=What+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made%0aWhat+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made%0aWhat+is+your+experience+with+Roku+OneView+for+programmatic+advertising%2C+and+what+improvements+could+be+made%3F) - Copy link - [ ## What is your experience with Roku OneView for programmatic advertising, and what improvements could be made? ](/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) What is your experience with Roku OneView for programmatic advertising, and what improvements could be made? [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F&title=What+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-roku-oneview-formerly-dataxu-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-roku-oneview-formerly-dataxu-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-roku-oneview-formerly-dataxu-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-roku-oneview-formerly-dataxu-used-for%0aWhat+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-roku-oneview-formerly-dataxu-used-for%0aWhat+is+Roku+OneView+%28formerly+Dataxu%29+used+for%3F) - Copy link - [ ## What is Roku OneView (formerly Dataxu) used for? ](/discussions/what-is-roku-oneview-formerly-dataxu-used-for) What is Roku OneView (formerly Dataxu) used for? [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ## Browse by popular topics [Display Advertising Software](/products/roku-oneview-formerly-dataxu/discuss?filters%5Btags%5D%5B%5D=display-advertising-software)[Mobile Advertising Software](/products/roku-oneview-formerly-dataxu/discuss?filters%5Btags%5D%5B%5D=mobile-advertising-software)[Cross-Channel Advertising Software](/products/roku-oneview-formerly-dataxu/discuss?filters%5Btags%5D%5B%5D=cross-channel-advertising-software)[Demand Side Platform (DSP)](/products/roku-oneview-formerly-dataxu/discuss?filters%5Btags%5D%5B%5D=demand-side-platform-dsp)[Video Advertising Software](/products/roku-oneview-formerly-dataxu/discuss?filters%5Btags%5D%5B%5D=video-advertising-software)[Data Management Platforms (DMP)](/products/roku-oneview-formerly-dataxu/discuss?filters%5Btags%5D%5B%5D=data-management-platforms-dmp)